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Esports Fan Engagement Startup STAN Collaborates with Multiple Renowned FreeFire Creators in India

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Blockchain-based esports fan engagement platform STAN has announced entering into strategic partnerships with multiple prominent Garena FreeFire game content creators in our country, namely Gyan Gaming, AS Gaming, Lokesh Gamer, Raistar, Aditech and Happy Prince Gaming – who have a collective follower and subscriber base of over 8 crore on social media platforms such as YouTube and Instagram. This partnership between STAN and these leading FreeFire creators was being facilitated by XNetwork – a gaming, esports and lifestyle talent management agency that empowers internet creators.

As a part of the collaborations, all of the above-mentioned FreeFire creators have signed exclusive licensing agreements with STAN for the latter to be able to provide Trump Card and Digital Collectibles services to them, which in turn would be enabling the creators to build an ecosystem for their fans/followers to connect with them and unlock new experiences. Based on these recent collaborations, on a short-term basis, STAN will arrange multiple avenues for a fan to interact with India’s top FreeFire creators. Whereas over the long-term, STAN is planning to organize fan fests and other media and promotion related activities, with the primary objective of connecting the fans and bringing them closer to their favourite FreeFire creator idols.

Speaking about the recently-done partnerships, Nauman Mulla, Co-Founder & COO, STAN says, “We at STAN are delighted to have partnered with some of the leading names in the current FreeFire content creation space in India. Through our flagship platform, STAN intends to empower the fans to connect them with their favourite creators, and STAN users will be play a game, chat, and make a live call with the creators. FreeFire being one of the most popular games in our country today, we strongly believe that partnering with its stakeholders will provide us an edge to stand out and make our mark the esports arena countrywide.”

Lokesh Raj Aka Lokesh Gamer said, “We are excited to work with STAN, a platform that enables fans to engage on a whole new level altogether. With this partnership, we are aiming to reach unprecedented and seamless levels of new-age engagement for our fans and followers”

Notably, STAN has built a uniquely-crafted one-stop platform for the constantly growing pool of esports fans in India and the world to optimally engage, play and grow closer to their idols in the esports space. The startup has already inked both NFT and non-NFT centric partnerships with several leading FreeFire athletes and creators in our country, and has also recently introduced a feature called ‘Daily Streaks’ on their app, wherein the users can login daily to the application and claim rewards such as FreeFire Diamonds on daily, weekly and monthly basis. ‘Diamonds’ refer to in-game assets in the Garena FreeFire game, using which players can buy in-game items such as clothes, cosmetics, etc. In the upcoming weeks and months, STAN will conduct several giveaways wherein they will be announcing rewards in the form of non-NFT Collectibles and Diamonds, thereby attempting to attract and build loyalty amongst the FreeFire-loving fanbase.

Asia

Japneet Singh Sethi, Country Manager, Khelraja wins the prestigious Rising Star Award at the 2nd Edition of The Business Leadership Awards

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Owing to his contribution to the iGaming landscape in Asia, Japneet Singh Sethi, Country Manager, Khelraja has been awarded with the prestigious Rising Star Award in the Gaming category at the 2nd Edition of The Business Leadership Awards. The award ceremony was held on 29th September at Courtyard by Marriott, Mumbai. Actress Udita Goswami was the celebrity guest on the occasion.

Speaking on the felicitation, Japneet Singh Sethi said, “It is always an honor to be recognized for your work. I was always focused towards building a thriving iGaming ecosystem for the vast community of iGaming enthusiasts and to be recognized for my efforts in this respect is a great boost to the entire industry. I have always wanted to contribute to my country’s economy and I think iGaming is one of the ways I can give back to the nation. I would also want to congratulate all the other nominees and winners who are working towards the development of their respective sectors”.

Khelraja is Asia’s renowned real-money gaming brand that offers sports betting, casino and esports among other categories. Japneet has been instrumental in expanding the brand’s reach in Asia.

Also, speaking on the occasion Ankit Joshi, Founder & CEO, Feather Touch Business Solutions said, “The Business Leadership Award is initiated with the objective of felicitating the innovative businesses who are ensuring that the world becomes a better place with their efforts for growth of the community and society. It is always an honor to meet the entrepreneurs who are helping the country grow through their vision.”

The event witnessed over 120 attendees. Some of the popular categories in which the awards were given included Brand Marketing, CSR, Real Estate, Social Media, Digital Marketing, Startups, Innovation and Strategy, Healthcare and Information Technology.

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“MPL launches India’s first multi-game Loss Protection initiative for a risk-free gaming experience”

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MPL, one of the world’s largest mobile and skill gaming platforms, has announced India’s first ever multi-game Loss Protection policy that is aimed at safeguarding the interest of the players. With this policy, gamers can claim a refund of up to 100% of the net loss that they may have incurred after playing 10 gameplay sessions with specified thresholds. This initiative is a great step in enabling users to play some of the most popular titles on the platform while keeping their financial security in mind. The loss protection initiative will be available for activation during MPL’s marquee gaming festival, Diwali Lakhpati Party, and will help users enjoy a great  gaming experience during the festive season.

This first of its kind initiative in the gaming industry is aligned with MPL’s player-first approach that shows the company’s commitment towards offering  a safe and secure gaming experience. This will also enable the players to concentrate on the gameplay without having to worry about the probability of losing money.

Through this program, once a user activates this policy, they can avail the option of claiming a refund of their net loss, if incurred, after 10 gameplay sessions. The policy covers select titles which are some of the top games like Poker, Ludo, Fantasy, Carrom, Block Puzzle, etc. The procedure for activating the insurance entails a successful KYC verification and the amount is directly refunded to the users’ MPL wallet. Gamers need to submit their claims on the app to avail the offer.

Commenting on the launch, Namratha Swamy, Country Head – India, MPL, said, “At MPL, we are committed to offering best-in-class gaming experience to our users always. We feel the Loss Protection policy is a great initiative that can foster safe and risk-free gameplay and is aligned with our player- first approach. With this, we hope our users can enjoy a great festive season and play their favorite games on the platform without having to worry about losing money”.

The MPL Diwali Lakhpati Party, which will run from today until October 31, presents many opportunities for players to try their hand at skill gaming and claim grand cash rewards.  The marquee gaming gala, with a total value of Rs 40 crore, will see more than six million gamers with 10,000 users expected to win every hour.

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India thrashes Pakistan and Bangladesh to qualify for 14th World Esports Championships in CS:GO

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India’s CS:GO team produced vigorous performances in the South Asian Regional Qualifiers of the 14th World Esports Championships after hammering Pakistan and Bangladesh in the South Asian regional qualifiers.

The team, comprising of skipper Ritesh Sarda (Defaulter), Shuvajyoti Chakraborty (Mcg1LLzZz), Anshul Adardkar (KiiLSwitCh), Hrishikesh Shenoy (Crazy_Gamer) and Harsh Jain (lynX), recorded identical 2-0 victories over Pakistan and Bangladesh in the semi-finals and final respectively.

Besides CS:GO team, prominent Tekken 7 athlete Hitesh Khorwal (rcool) and well renowned eFootball professional Hemanth Kommu (peshemak7) will also represent India at the World Esports Championships, scheduled to take place in Bali from Nov 29 – December 12, 2022. Hitesh and Hemanth secured their berths by winning the National Esports Championships (NESC) 2022, conducted by Esports Federation of India (ESFI) earlier this year.

Organised by International Esports Federation, the prestigious event will witness participation of top athletes from over 120 countries, competing in six different Esports titles—CS:GO, Dota 2, Tekken 7, eFootball, as well as PUBG mobile and Mobile Legends: Bang Bang which will be making its debut at the championships. The 14th WEC has a prize pool of USD 500K (~INR 4 Crores).

“The team was simply too good for the opposition in terms of their skills, strategies and coordination. They won comfortably against Pakistan and Bangladesh shows the confidence they have in their gameplay. We are extremely proud of their performances and are now looking forward to seeing them compete with the best teams from all over the world in Bali. Everyone at ESFI wishes them the best of luck for the grand tournament,” said Lokesh Suji, Director of Esports Federation of India and Vice President of the Asian Esports Federation.

Led by Sarda, the dominant Indian team hardly had to break a sweat in their matches as they comprehensively defeated Pakistan in two different maps by 16-6 and 16-4 and then displayed a similar aggressive performance to outperform Bangladesh in both maps of the final by 16-7 and 16-5.

“It feels amazing to represent India again at the World Esports Championships in back-to-back years. We definitely want to improve on our performances from last year and have been working very hard to do so. The team has done very well in showcasing its qualities in game while prevailing in all these qualifiers but the WEC final will be a stern test on a much higher level and we want to match that. I have high hopes from the tournament and we want to bring some glory from it back home,” said Sarda, captain of the Indian CS:GO team.

The same CS:GO team had participated in the last edition of World Esports Championships, held in Eilat, and finished eighth in the final.

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