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SOFTSWISS Becomes an Exclusive Partner to Fire & Ice 20th Anniversary Event

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SOFTSWISS Becomes an Exclusive Partner to Fire & Ice 20th Anniversary Event
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SOFTSWISS, an innovative software provider for the industry, becomes part of one of the grandest and brightest events in the iGaming community Fire & Ice 2023! In an exclusive partnership with the organisers, the company will gather friends, partners, and guests at the famous venue Troxy in London to celebrate the 20th anniversary of this legendary iGaming journey. The most awaited special event will take place on 8 February, the same week as ICE London and iGB Affiliate London.

Blazing with the slogan ‘Beyond our Wildest Dreams’, the Fire & Ice special event will bring together the most influential figures and founders of online gaming businesses. According to the organisers, the party will push the limits of entertainment beyond the wildest dreams of all in attendance.

SOFTSWISS is highly honoured to become an exclusive partner to these incredible festivities and support the organisers in hitting such an impressive milestone of two decades in the industry. Working in tandem with Fire & Ice means SOFTSWISS is not only a savvy iGaming expert but one of those blazing the way for the whole industry.     

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, comments on the event: “We are inspired to be part of this bright celebration as Fire & Ice is undoubtedly the most intriguing and exciting event for the iGaming community. Along with the Fire & Ice team, SOFTSWISS creates the story of iGaming, and we are proud to be an exclusive partner to the 20th anniversary show. This year SOFTSWISS is back in London to showcase new products and present the next chapter of the hot promo campaign we have started in Malta. So, it’s time to bring the heat to London!” 

We are so thankful to SOFTSWISS for supporting what will be, by far, our biggest production to date. This event tells the story of our industry, and it is a huge responsibility for us. It is the most challenging task we have ever undertaken,” comments Michael Caselli, the show organiser and co-host of Fire & Ice 2023.  “You will find yourselves sitting next to those industry grandees you’ve seen on screens and boards. This is the party to celebrate the people who have built a reliable foundation for the industry to thrive in the future.”

Jodie Thind, the event organiser and co-host, adds, “We couldn’t have asked for a better innovative brand to partner with us to make this anniversary event extra special. The journey has been quite incredible, and we see this event as a thank you to everyone in iGaming.”

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

 

About Fire & Ice

Lyceum Media’s Fire & Ice party is the iGaming industry’s original and most anticipated networking event of the year, since 2002. It’s held annually in the same week as ICE London and iGB Affiliate London and attracts the Who’s Who in iGaming.  It promises execs a night to remember with its distinctive show and atmosphere.

Be part of this historical, exciting, unique event by booking a table or simply attending. 

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Pragmatic Play Multiplies the Excitement with Lucky 6 Roulette

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Pragmatic Play, a leading content supplier to the iGaming industry, is adding a thrilling twist to a casino classic with the debut of Lucky 6 Roulette, its latest live casino release.

The live casino game show maintains the familiar elements of roulette, providing players with their favourite betting types, while introducing six lucky numbers with each game round.

After bets are closed, each lucky number is given a unique lucky multiplier between 50x to 2,088x the player’s bet, boosting the winning potential to exciting new heights. Any players who have placed a straight-up bet on a winning lucky number will be awarded the lucky win with its assigned multiplier prize.

Lucky 6 Roulette joins Pragmatic Play’s rich suite of live casino games, which includes recent cutting-edge adventure-themed game show Treasure Island.

“Lucky 6 Roulette takes the excitement of live roulette to the next level,” the Chief Operating Officer for Pragmatic Play, Irina Cornides, said. “It’s set in a stunning studio that serves up rich visuals to complement the premium elements of roulette while delivering players six chances to win boosted prizes with each game round.

“Pragmatic Play is always looking to offer new ways to enjoy live casino. Lucky 6 Roulette joins many other favourites in a portfolio that continues to power up new possibilities of play for operators and their players.”

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Rhino.Bet Names Henry Brooke as its Horse Racing Ambassador

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Leading jockey steps into the role for 2023/24 season

Rhino.Bet, a leading brand within Playbook Engineering’s award-winning platform, has announced that Grade 1 winning jockey Henry Brooke (pictured) has become its horse racing ambassador for the 2023/24 jumps season.

Brooke is one of the north’s leading jockeys, whose career high came in 2019 when he won the Grade 1 Fighting Fifth Hurdle at Newcastle on Cornerstone Lad. Other notable successes for the former Conditional Champion include wins in the Rendlesham Hurdle and Eider Chase along with three Rowland Meyrick Handicap Chase wins on three different horses for three different trainers.

Despite his share of injuries over the past three seasons, the 31-year-old has continued to make a name for himself as one of the leading jockeys on the Northern Racing circuit and his partnership with Oliver Greenall and Josh Guerriero is propelling him to even greater success. That alliance has included a first win for both parties in France with the talented Gesskille.

“I’m truly excited to be linking up with Rhino Bet,” Brooke said. “It’s putting a huge amount into sponsoring races at Carlisle, Market Rasen, Huntingdon and Nottingham and this ties in nicely with my role as Jockey Club Small Course Ambassador.

“I’m fitter than I’ve ever been as I have ramped up my gym work; cardio, high intensity interval training and strength conditioning topped off with my new ice bath. This training programme is translating into results on the track and I’m sure it will pay off for Rhino.Bet and its investment in me.”

“We’re thrilled to welcome Henry Brooke to the Rhino.Bet team,” the Head of Retention for Rhino.Bet, Ceiron Jones, said. “Henry is not only a top jockey but a really nice guy and we’re chuffed he’s chosen to carry the Rhino logo over the jumps this season. We’re continuing to invest in small course sponsorship this season and working with Henry complements that strategy perfectly.”

Being based in Middleham has allowed Brooke to develop working relationships with a number of the North’s leading trainers Brian Ellison and Adrian Keatley. As Rhino.Bet’s racing ambassador, Brooke will be previewing his rides as well as providing punters with unique insight into the life of a jockey as well as carrying the Rhino on his breeches.

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Nordcurrent turns players into fashion designers with UGC marketplace

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Nordcurrent turns players into fashion designers with UGC marketplace
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Developer and publisher Nordcurrent has released a revolutionary update to its leading mobile fashion game, Pocket Styler, with the launch of a new creator platform, Pocket Styler Studio. The digital platform allows players to work like real-life fashion designers to create clothing, shoes and accessories to their exact specifications. Once finished, digital designers can market their creations under their own ‘designer label’ name and sell them in-game to millions of Pocket Styler’s players in return for in-game currency, which has never been possible in a mobile fashion game before.

The gaming skins market is a multi-billion dollar industry, with almost 50% of players buying skins with in-game currency and around 40% buying skins with real money, according to Newzoo. But, conceptualising, drawing and polishing collections takes time, and even with Nordcurrent artists supplying over 100 items every couple of weeks, Pocket Styler players still had a thirst for more items inspired by current fashion, movies, and celebrity looks, thus limiting the time players were spending in the game and subsequently Nordcurrent’s revenue.

The integration of user-generated content into Pocket Styler has revolutionized the in-game design process. It has provided players with a wider range of options to choose from while also allowing them to earn in-game currency. This feature has also addressed the creative burden faced by game artists and developers who previously struggled to keep up with the demand for fresh content. Designers now upload over 2,000 original items into the game every day, adding nearly 300 times more content than before the launch of Pocket Styler Studio.

Victoria Trofimova, CEO of Nordcurrent, said: “‘With over 100,000 daily active users, Pocket Styler is one of the world’s most popular fashion games, and now one of the most advanced thanks to the introduction of Pocket Styler Studio. It provides a platform for creators to become professional digital fashion designers who can build their brands and promote their designs globally.

“By empowering players and letting them design and sell their clothing, we hope to inspire the next generation of fashion designers while supporting them as active contributors to the game they love, helping us form a community of designers who play a genuine part in making the game even better.“

Pocket Styler Studio has been in beta since February. Currently, over 1,000 designers are creating items for the game, and another 5,000 designers are expected to upload daily in the first year of launch, creating trillions of outfit combinations and millions of new looks submitted weekly. Nordcurrent is also testing the option of designers earning real currency from their designs in the future.

Designs are saved into a designer’s profile until they are ready to be marketed. Once on sale, individual designers can track their brands’ success by ‘Publishing’ items and assessing how many sell. Players can choose a name for their designer label and earn ‘Gems’, the in-game currency, for every item sold to other players. Pocket Styler Studio is available globally; players must have Pocket Styler installed on their phones and have a free Nordcurrent ID to use Pocket Styler Studio, which can be accessed through a browser.

Launched in May 2021, Pocket Styler is based on attending different in-game events, creating looks based on the criteria of the events, submitting those looks, getting scores, and competing with other players to become “trendsetters” and climbing on top of the leaderboard. The game has 21 million downloads, with 100,000 players spending 10,000 hours on the app and giving 10 million votes to outfits daily.

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