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Merkur has High Expectations for ICE 2023

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ICE is back, in its traditional format and with the gaming industry’s biggest names once again on show. None bigger than Merkur, as the German conglomerate is aiming to hit the jackpot on what will be the biggest and brightest booth display in London ExCel’s north halls. Merkur has great expectations for its return to ICE and has gone to enormous lengths in having all of the brand’s newest innovations, in cabinets, game titles, multigames, Mystery and Linked Progressive Jackpots plus the theatre configuration Merkur Roulette all on display.

Merkur Gaming will, as always, be supported extensively by other members of the gaming family. Colleagues from Spain’s Merkur Dosniha, led by CEO Carlos Chacon, will feature three casino jackpots, an arcade specific jackpot and an all new G-Box selection while also serving up a tasty Spanish delicacy, Jamon, freshly prepared to whet visitor appetites even further.

Having shown impressive growth and performance, even through Covid affected times, Merkur’s UK subsidiary Blueprint will present its Avante Trio, Auroramax, Ultramax and Alpha Trio cabinets; each presenting powerful games collections that will enthrall the home visitors to ICE, and those far beyond. Blueprint, as well as being hugely successful in terrestrial gaming markets also has a high standing and reputation in the online space. At ICE, Blueprint Online will demonstrate its experience and expertise to maximum effect.

Merkur’s ICE headline display covers both the International and German domestic markets and features the latest Linked Progressive Jackpot attractions Link Zone, The Legend of FuLu Chen, China Charms, Solar Link and the all new Five. Also new is the futuristic styled Zonic cabinet that has its own area on the ICE booth, featuring the Red Pocket Jackpot and the arcade gaming hit title Merkur Mystery Jackpot. Added to these attractions the presence at ICE of Merkur Roulette, a truly top class ETG presentation that will be shown in London with a theatre configuration in its own special location.

Merkur eSolutions will present its eSolutions terminal that allows customers, and their customers, rapid and seamless access to value-added online services. The company’s Paylado e-wallet will also be on show, presenting what is described as the “easiest way to turn cash into e-money”.

Online gaming specialists edict eGaming, based in Hamburg, Germany, and with almost a quarter century’s experience, in 2021 launched and will display at ICE its Aggregator Solution that integrates various world class content providers into the edict platform.

“Cash is King” has long been a staple description of the gaming industry and it perfectly describes the cash handling technology of GeWeTe. The specialists in cash handling technology will display a large selection of their market leading products, including a new addition to their Cash Center range, the Cash Center Backloader.

Merkur Gaming Chief Executive, International, Athanasios ‘Sakis’ Isaakidis eagerly looked forward to ICE, stating: “It is hugely significant that ICE is now back on the gaming calendar and once again in its long established traditional format. Merkur has made great efforts to design and create a show presentation that will be something really special. We appreciate what ICE was in 2020 and before the full extent of the Covid pandemic, but our expectation is not just for a show that will be ‘as good as’, it must absolutely be ‘even better than’ and that is exactly what we have all worked so hard to help bring to reality. Our Group will be represented in all its many areas, covering each of our markets and presenting the attractions that we know will excite and inspire all of our customers and business partners. Our full team is working hard to make sure, as I said, that this is a comeback show ‘even better than’ before. We really do have Great Expectations for ICE 2023 and beyond.”

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RG24seven Virtual Training appoints UK Safer Gambling CEO Victoria Reed As a Strategic Advisor

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RG24seven Virtual Training, the responsible, effective, and free video-based virtual training system for gaming employees, and a BMM Innovation Group company, today announced that Victoria Reed will serve as a Strategic Advisor to help expand operations and social impact across the global gambling industry.

Reed, currently the Chief Executive Officer of Better Change in the UK, will provide business development and strategy to fuel the continued growth of RG24seven Virtual Training.

Wendy Anderson, Chief Executive Officer of RG24seven, said, “I am very pleased to have Victoria join us at this important growth stage of RG24seven. She is an extraordinary leader and excels in all facets of global strategy, innovation, and business development. I look forward to working alongside Victoria and tapping into the wealth of experience and knowledge that she brings.”

Anderson added, “The importance of credible employee training is more critical than ever in today’s global gaming industry. It helps to improve employee performance, morale, and satisfaction, not to mention acting as a safety net against potential fines and violations. Victoria will be a great asset in helping RG24seven expand this message on a global scale.”

Victoria Reed expressed her admiration for RG24seven’s commitment to social impact, their extensive training library, and the exceptional operational excellence led by Wendy and her team.

She said, “It is a tremendous privilege to join RG24seven in a more official capacity. Our shared values emphasize the crucial need for training gambling employees and safeguarding players, all while ensuring that operators can achieve commercial success.”

Reed added, “Our industry is only as strong as the people working within it and by ensuring everyone has access to compliance-grade, responsible training, we can help to sustain our industry and ensure our customers remain free from gambling harm.”

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eSports

NODWIN(R) Gaming ropes in Android as title partner for BGMS Season 3; to be powered by Garnier Men

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NODWIN® Gaming, South Asia’s leading gaming and esports company has officially announced Android as the Title Partner for India’s premier esports event Battlegrounds Mobile India Series (BGMS) Season 3. Additionally, the tournament will be Powered By leading men’s skincare brand, Garnier Men, marking the first time that Android and Garnier Men have partnered with an Indian esports tournament.

The high-voltage action of Android BGMS Season 3 is being broadcast on Star Sports for the third consecutive year as the nation’s best BGMI squads battle it out for glory. The entire tournament will be played on high-performance Android devices.

Moreover, Crunchyroll, the world’s largest destination for anime and manga, has also joined forces with Android BGMS Season 3 as the anime partner while energy drink brand Red Bull has been onboarded as the Official Energy Drink Partner of Android BGMS Season 3. By leveraging the prominence of the tournament, partners will aim to engage with its widespread audience, while also elevating the overall experience for players and fans alike.

Anshuman Wanchu General Manager, Marketing, Garnier, L’Oréal India said, “We are delighted to partner with the BGMI Masters Series 2024. It is an incredible opportunity for us as this collaboration allows us to connect with the dynamic and passionate gaming and youth community in a meaningful manner. As a brand committed to innovation and excellence, we look forward to some incredible showcases in season 3 of BGMS. With this partnership, we aim to empower gamers to elevate not only their game, but also their skin care routine, and inspire them to achieve their best, both in the arena as well as in their daily lives.”

The tournament has also continued its association with TVS Raider, the sporty commuter motorcycle from TVS Motor Company as the Official Mobility Partner and Philips OneBlade, the male grooming product of Philips India as the competition’s Official Styling Partner.

Commenting on the partnership, Aniruddha Haldar – Senior Vice President (Marketing) – Commuters, Media and Corporate Brand commented, “We at TVS Motor company had Collaborated previously with Nodwin Gaming to help us develop a close connect with the Gaming audience – we are pleased to share that this collaboration has helped us to gain brand love, better connect to the gaming audience during and post the previous season. We are back again to announce yet another collaboration with Nodwin Gaming for the BGMI Master Series 3, this is in view to further strengthen our connect and engagement with the gaming audience.”

“We are thrilled to announce our partnership with Android, Garnier Men and Redbull for the highly anticipated third season of BGMS. Having such notable partners whose vision for the growth and development of competitive gaming in India mirrors our own, is a tremendous asset. Their involvement not just highlights the emergence of esports as a mainstream sport but also the massive potential of youth engagement in this field. Together, we are confident in our ability to provide the necessary resources and visibility required to nurture and promote esports talent nationwide,” stated Akshat Rathee, Co-founder and Managing Director, NODWIN® Gaming.
The opening weekend of Android BGMS Season 3 was a resounding success, recording peak concurrent viewership exceeding 140,000 on digital platforms. The tournament commenced with a three-day Opener Week, where all 24 teams—20 invited and 4 qualified— were in action at the Android Arena in Chhatarpur, New Delhi.
The top 18 teams led by table toppers Team 8Bit, and consistent performers OneBlade, IQOO Soul and Team X Spark progressed to the League Week. They were joined by Team Z and Godlike Esports who were selected through audience voting from the bottom six. Meanwhile, Team Limra, Gujarat Tigers, Viking Esports and FS Esports were eliminated from the competition.

During the League Week from July 22 to August 4, the 20 teams will compete in the Survival Week and Domination League stages. The top 4 teams will secure direct qualification for the Finals, while the remaining 16 teams will participate in the playoffs scheduled for August 6 and 7. In the grand finale from August 9 to August 11, the top 12 teams from the Playoffs, along with the 4 best teams from the League Week, will compete to fight for the BGMS Season 3 title.

Adding a touch of innovation, this season also includes three exciting formats –

1) Powerplay (Active throughout the tournament) – Squads will earn double points for each finish they achieve in the first circle of every match.

2) Bounty (Active during the League Weeks – Survival week and Domination week) – The top 4 squads from the overall standings of League Week one, followed by the top four in each subsequent match will carry a bounty. Teams can earn bonus points only by eliminating an entire squad with bounty on them, with 10 points per squad.

3) Impact Player (Active during the weekend matches of the League Stage: July 27-28 and August 3-4) – The in-game leader (IGL) of each squad will conduct a random draw to designate an Impact Player who will earn double points for each finish they achieve. Teams will earn four points for every finish by the Impact Player during Powerplay.

“Going beyond traditional tournament formats, our new concepts are designed not only to heighten the intensity of the tournament for players and viewers but also to set a new standard for esports in India. These innovations aim to push the boundaries of competitive gameplay, and I am incredibly excited to see this new format unfold. Similar to traditional sports tournaments, Android BGMS Season 3 will produce memorable, nail-biting moments and games decided by the smallest of margins. We will witness players rise to the occasion, carrying their teams to victory,” added Akshat Rathee.

The teams who will be advancing to the League Week of Android BGMS Season 3 are as follows: Team 8Bit, OneBlade, IQOO Soul, Team X Spark, REVENANT, Entity, Gods Reign, Team Forever, Reckoning Esports, Carnival Gaming, Raven Esports, WSB GAMING, VASISTA ESPORTS, TEAM ORANGUTAN, Global Esports, MOGO eSports, Team Tamilas, Carpediem, Team Z and Godlike Esports.

Fans can catch all the action of Android BGMS Season 3 on Star Sports 2 (HD & SD) in English and Star Sports First in Hindi from Monday to Saturday from 7:00 PM. On league week Sundays, Playoffs and Finals, the broadcast will be from 6:30 PM. Fans will also have the option to switch to Tamil & Hindi commentary on SS2 using the blue button.

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SOFTSWISS Celebrates 15th Anniversary: How Company Transformed iGaming?

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SOFTSWISS Celebrates 15th Anniversary: How Company Transformed iGaming?
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15 years ago, on 21 July, SOFTSWISS, a leading iGaming software provider, started its path in the industry. As the company celebrates its birthday, it is the perfect moment to reflect on SOFTSWISS breakthroughs that revolutionised iGaming.

 

Introducing Crypto in Gambling

Back in 2013, SOFTSWISS visionaries were the first to leverage the potential of digital currencies, leading the way for their integration into the iGaming industry. Recent research states that crypto payments represent a long-term trend profoundly influencing the dynamics of online gambling. Namely, in Q1’24, the Crypto Bet Sum demonstrated an over 20% growth year-on-year.

 

Collecting Richest Game Portfolio

For almost nine years, SOFTSWISS has collected the biggest game portfolio in the industry. Recently, the SOFTSWISS Game Aggregator has surpassed 23,500 games from over 270 distinct providers. Offering unique player engagement tools, the SOFTSWISS Game Aggregator powers more than a thousand iGaming brands.

 

Elevating Service Level

SOFTSWISS has built a comprehensive product ecosystem that enables operators to create an iGaming business of any scale from scratch.  The unique blend of technology innovations and exceptional service allowed SOFTSWISS to gain proven client recognition. According to researchers by the world-leading marketing agency Kantar, SOFTSWISS has achieved a 93% customer satisfaction rate for its Game Aggregator and a 91% satisfaction score for Affilka by SOFTSWISS.

 

Leading Industry Expertise

SOFTSWISS’ profound expertise allowed it to become an industry pioneer in conducting comprehensive research in various iGaming verticals. Over the past three years, more than 20 industry reports were published, each garnering increasing interest. The 2024 iGaming Trends Report became the most sought-after, with over 3,000 downloads.

In 2024, SOFTSWISS appointed Rubens Barrichello as Non-Executive Director in Latin America. Valuable insights from another highly competitive field, business tips and advice regarding Brazilian business culture are now available for all iGaming stakeholders.

 

Revolutionising iGaming Marketing

SOFTSWISS realised the vibrant ‘Bringing the Heat’ and ‘Grab Success’ marketing campaigns in 2022 and 2023. Held in Malta, they have made a lasting impact on the discerning iGaming audience and allowed SOFTSWISS to gain the ‘B2B Marketing Campaign’ accolade at the esteemed EGR M&I Awards two times in a row. 

 

Developing Player Welfare

SOFTSWISS innovative advancements led to the creation of an automated Risk Scoring Tool. The instrument detects suspicious player activity, setting a new standard of player welfare. The innovation was rewarded at the SiGMA Africa Awards in the Responsible Gaming Category. 

 

Promoting Social Responsibility

Over the past three years, SOFTSWISS has invested millions of euro in charitable initiatives. In 2024, in response to the most devastating flood in Brazilian history, SOFTSWISS launched a multi-phase charity project. The company provided immediate aid to those affected and organised long-term support for the region’s recovery. Additionally, SOFTSWISS initiated a unique campaign inviting industry players to join the effort, which received widespread support from the iGaming media. 

“Such meaningful evolutionary changes are a credit to the SOFTSWISS talented experts. Personally, I am immensely proud of having built an exceptional team. Despite having no prior experience in the iGaming industry, their knowledge, innovative approaches, and creative thinking have made them highly sought after by our competitors. We have the most cohesive and ethically sound team in the industry,” summarises Founder of SOFTSWISS, Ivan Montik.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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