Latest News
BETEGY kicks off 2023 with latest innovation – Creative Studio

Winner of EGR and SBC Awards for innovation to showcase latest industry gamechanger at ICE
BETEGY, the award-winning marketing technology provider, has launched Creative Studio, the latest advanced element to its innovative platform, which it will be demonstrating at ICE London 2023.
Targeted at betting, iGaming and sports media verticals, the latest addition to BETEGY’s award-winning platform enables industry professionals to dramatically increase marketing Click Through Rates (CTR) by providing data-driven, fully personalised scalable banner campaigns and video ads.
Creative Studio enables the creation of up to 1000+ ad static and animated creatives from images imported from Figma or Photoshop without coding. It identifies dynamic fields of the ad, automatically feeding all campaign elements with dynamic data, including odds, sports stats and key info.
This drastically raises engagement on the ad campaigns and ensures the audience is provided with a constant incentive to bet, all segmented to unique audiences and demographics, ensuring the most efficient, targeted digital campaigns available on the market.
Once the ad assets have been scaled, the BETEGY platform automatically exports the finalised images to ad platforms (DSP programmatic platforms, affiliate networks, direct media outlets, etc.) through an AWS-powered ad server which is designed to handle high-traffic volumes.
Delivering a truly efficient return on investment for betting, casino and sports media, the enhanced BETEGY platform also includes a built-in analytics suite to track the success of campaigns and reach target KPIs.
To deliver to a global audience, BETEGY also offers multiple unique features including language localisation and geo-compliance, ensuring all content is aligned with local jurisdictions’ laws and regulations, all while being deployed from one centralised source.
Compared to other leading banner systems in a closed experiment, BETEGY’s unique technology has increased marketing viewability by 16% and CTR by over 20%, resulting in a record-breaking increase in view-through conversions, making it a truly unique product launched to the market.
Commenting on the launch of the Creative Studio, Alex Kornilov, CEO at BETEGY, said: “We’re all about game-changing technology at BETEGY. Creative Studio will take industry campaigns to the next level, ensuring any marketing department which deploys our platform will have a true edge over the market.
“With just a few clicks, campaigns are tailored to reach a personalised and segmented set of demographics – this can be everything from viewers’ preferred sports teams to adjusting to any fixture or sporting schedule throughout the calendar year.”
Eugenie Golovina, CMO at BETEGY, added: “ICE is one of biggest expos in the global gaming calendar, and attendees will get a first-hand look at what our game-changing Creative Studio can achieve for them, as well as disrupt their marketing routine in hitting the highest KPIs.”
Compliance Updates
ClearStake awarded ISO 27001 certification cementing its position as a trusted financial risk check provider

Real-time risk profiling tool provider ClearStake has been awarded ISO 27001 certification, the globally recognised standard for data protection and system security, cementing its position as a trusted provider to the gambling industry.
To qualify for the ISO 27001, ClearStake was required to actively demonstrate the successful deployment and adherence to a robust Information Security Management System (ISMS), as part of a rigorous two-stage accreditation process with an independent auditor.
A key endorsement when expanding across global markets, the certification proves ClearStake’s team is fully compliant with international data protection and security standards, which were most recently updated by the International Organization for Standardization and the International Electrotechnical Commission in 2022.
Martin Burt, CEO at ClearStake, said: “At the heart of what we do at ClearStake is building a secure environment for operators to handle and process data. As such, we are delighted to receive the ISO 27001 certification, which reaffirms our position as a reliable and compliant technology provider.
“This is a vital step in our growth as a company and will give clients further assurance that we operate to the highest standards.”
Latest News
ProgressPlay brings forward the future of casino management with revolutionary AI

Once again, casino and sports platform provider ProgressPlay are ahead of their time with a new wave of technology innovation that has helped the company to attend major shows during 2023 with soaring confidence based on pioneering proprietary technological advances that have featured strongly in annual awards shows.
The company’s future-centred thinking and ambitious AI product development attracted a raft of operators and partners attending last week’s SiGMA Europe in Malta. A raft of casino operators during the show had the opportunity to see firsthand ProgressPlay’s new tech which offers a comprehensive gaming management solution across multiple channels and products.
ProgressPlay’s enhanced iGaming platform provides operators with a powerful real-time AI-driven proprietary flow tool for optimising the performance of an online casino in a dynamic data ecosystem. Real-time player interaction provides compliance teams with the information to manage and interact with players.
Last year, ProgressPlay undertook an ambitious reframe of their technology with new proprietary Responsible Gambling automation and tools at its heart. ProgressPlay’s new platform manages player accounts, payments, bonuses, loyalty programs, fraud prevention and games, using robust tools and analytics.
ProgressPlay Sales Manager Marina Nahhas said: “ProgressPlay’s innovative Responsible Gambling software covers topics like KYC, player activity, affordability levels, and a transparent audit trail. These topics resonate heavily with operators and we were delighted with the level of engagement around this revenue-critical activity during the week we spent in Malta.”
ProgressPlay’s combo sportsbook and comprehensive turnkey solution, including casino platform, player management, payments module, and affiliate software are designed to boost operators seeking to effectively drive both revenue and efficiency with the latest cutting-edge technology.
Over 150 online casino brands have partnered with ProgressPlay covering a unique combination of casino games and sports-betting. ProgressPlay’s sportsbook offers up to 40,000 live betting markets and services across 20 languages while the latest platform offers a slick AI-driven UI/UX, and extensive value-added services alongside thousands of casino games, including slots, online casino, live casino, poker, table games, and sportsbook, across all devices and currencies.
ProgressPlay CEO Itai Loewenstein said: “Commercial agreements are being driven by our breakthrough technology that enables deployment of our AI tools for greater efficiency and revenue-generation. SiGMA Europe has been the last stop in a busy year and we believe that since we first launched our new technology in London at the beginning of the year our sophisticated Responsible Gambling tool has quickly moved beyond the early-adopter stage.”
Latest News
Yggdrasil fires up festive fun with Rock Star Santa MultiMax™

Leading iGaming publisher Yggdrasil has dialled up the Christmas cheer with a hellraising new hit, Rock Star Santa MultiMax™.
A 6×6 grid awaits players, with the cluster pays mechanic requiring five or more matching symbols to be conjoined for a winning spin. Every wining cluster is then removed from the reels, with more icons cascading down from above, and a wild also joins the party.
The multiplier at the top of the reelset will then increase, with the popular MultiMax Game Engagement Mechanic (GEM) swiftly seeing cascades cranked up in volume into massive wins. These can also combine if the cluster straddles reels, for supersonic rewards.
In addition, the Present symbol can land on any spin, awarding up to 100x, 11 free spins, or four extra wilds. This can also include an extra spin or an increased multiplier if it falls during the free spins.
Three or more Golden Ticket Free Spins icons will trigger the bonus round, giving players at least seven spins. During this, the multiplier at the top of each reel does not reset, allowing it to quickly pile up with every winning combination. Free Spins may also be gambled for the chance to win more.
The game also features two separate Buy Bonus options, depending on the jurisdiction, and a Golden Bet option, which increases the chances of a player hitting the bonus for an increased stake.
Rock Star Santa MultiMax is the latest core game developed by Yggdrasil, following recent vibrant releases Defenders of Mystica and Wild Stack Frenzy.
Mark McGinley, Chief Gaming Officer at Yggdrasil, said: “We’ve taken a different approach when it comes to festive hits and introduced the world to our showstopping Santa in our rocking new release, Rock Star Santa MultiMax.
“Incorporating a cluster-pays mechanic is an exciting addition to our portfolio, where we strive to deliver incredible experiences for our players.”
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