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Betegy Takes Ads Personalisation further with the latest smart banners innovation

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Betegy Takes Ads Personalisation further with the latest smart banners innovation
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The platform enables betting operators and casinos to tailor campaigns to each individual player

Betegy, the award-winning display ads automation platform, has announced the launch of its latest innovation in content personalisation.

The platform now allows users to create smart banners that rely on profiling information from the operator’s CRM. This enables tailored call to action to be sent to each individual player, based on their activity and preferences, which dramatically increases engagement on the ads.

For instance, when a player logs in to the sportsbook, the platform receives information about his past interactions and betting behavior. Based on this data, Betegy’s platform can then identify player’s interests and return a personalised banner that caters to his unique preferences. This provides a seamless and personalised experience for an online betting customer while increasing engagement and driving revenue for the operator.

The new feature is set to revolutionise the way that online betting companies approach advertising, with tailored campaigns that better meet the needs and expectations of particular audience clusters. By leveraging CRM data and insights into players’ behaviors and triggers, operators can optimise their marketing strategies for even better results.

“We are thrilled to launch this latest innovation in content personalisation for our clients,” said Alex Kornilov, CEO of Betegy. “The integration with CRM systems allows our clients to provide even more targeted and relevant ads to resonate with each individual player, resulting in increased engagement, retention and ultimately, revenue.”

Earlier this year Betegy has launched Creative Studio that allows operators to create up to 1000+ ads that dynamically show game odds in real-time through a direct API feed. This is crucial, as sports bettors are most interested in game odds, even more so than promos and profit boosts.

With Betegy’s solution, marketing teams can avoid the daunting task of manually creating ads for every game and sport, and instead, pull odds directly from the source and use a self-serve platform to create multiple ads at once.

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Engage in an Enhanced iGaming Experience with iGATE at iGB L!VE 2024

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iGATE, a rapidly expanding iGaming platform, specialising in white-label casino solutions focused on driving customer success, is set to showcase its cutting-edge casino platform at iGB L!VE 2024 from July 17-18, 2024, at the Amsterdam RAI Exhibition and Convention Centre.

iGATE’s solutions specialise in merging high-end artistry with innovative functionality designed to optimise the gaming experience and enhance player engagement.

iGB L!VE 2024 is an essential gathering of iGaming professionals to explore the latest developments and connect with industry leaders.

The event is celebrated for its comprehensive coverage of gaming innovation and strategy.
John Foster, Managing Director at iGATE, commented, “iGB L!VE 2024 is a mainstay in the iGaming industry and an exciting opportunity for iGATE to demonstrate how our solutions not only captivate but also retain players through superior design and technology. We look forward to engaging with our peers and revealing how our developments can benefit operators and players alike.”

iGB L!VE 2024 participants are welcome to meet the iGATE team at Stand 12-J60 to explore the sophistication and functionality of our gaming solutions in person.

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ComeOn! signs Hollywood star Jeremy Piven to feature in exciting new campaign

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ComeOn! signs Hollywood star Jeremy Piven to feature in exciting new campaign
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ComeOn Group owned brand ComeOn! has launched an exciting new 30-second ad in Sweden featuring Hollywood actor and Golden Globe award winner Jeremy Piven. Piven is best known for his role as Ari Gold in the comedy series Entourage, for which he won a Golden Globe Award and three consecutive Emmy Awards.

The new campaign includes several creative outtakes and is another strategic step towards establishing ComeOn! as a preferred sports betting operator.

Efi Peleg, Chief Marketing Officer at ComeOn Group, said: “We are really excited to work with Jeremy Piven, who is the perfect match in delivering the story that we want to share. We are confident that our target audience will like the ad and all the exciting new additions to our product proposition”

ComeOn Group has invested strongly in its own proprietary sports betting platform and trading capability which was launched last year and is now making several additions to further enhance the sportsbook player experience with more markets to bet on, more personalisation features and an exciting new odds game called MILLEN, where players are guaranteed 1 million SEK if they get 9 betting questions correct.

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Daniela Forsgård returns to Paf as a Member of the board

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Daniela Forsgård returns to Paf as a Member of the board
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Daniela Forsgård joins Paf as a new Member of the board, succeeding Birgitta Eriksson who has held the position for many years. She joins Paf from Optinova, where she served as Chief Financial Officer (CFO), but she began her career at Paf as Group Controller in 2007. The following year she became Paf’s Head of Finance.

“It feels great to be back, it almost seems unreal,” says Daniela Forsgård, Member of the board.

She worked as Head of Finance at Paf for six years before being recruited by the Optinova Group. At Optinova, Daniela worked as CFO for nearly a decade before deciding to start her own business. Today, Daniela Forsgård works as a CFO consultant.

“Paf has changed and it is not the same company it was ten years ago, but the market is not the same either. It will be interesting to sit on the board and see how Paf operates today”

Paf’s strengths are clarity and honesty

With extensive experience from international companies, group management roles and finance, Daniela looks forward to tackling new challenges.

“It’s impressive to see how well prepared Paf has become to enter various markets. Paf’s strengths are clarity and honesty. It is an experienced company, and we will ensure that we are also financially prepared for a licensed Finnish market,” says Daniela Forsgård.

As CFO at Optinova, she also served as the board’s secretary and worked closely with Paf’s current Chairman of the Board, Jan-Mikael von Schantz, when he was chairman of Optinova.

“I appreciate Jan-Mikael’s approach of working on boards, so the decision was easy when I was asked if I was interested in a board position at Paf.”
“I look forward to meeting both new and familiar faces at Paf,” says Daniela Forsgård.

Paf’s board now consists of Chairman Jan-Mikael von Schantz and board members Denise Johansson, Gunnar Westerlund, Daniela Forsgård, and Roger Nordlund.

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