Award-winning sportsbook provider strikes debut deal in Balkan country

Altenar, the leading sportsbook and iGaming software provider, has expanded its presence in Bulgaria with renowned operator BetMarket.

This new partnership sees Altenar venture further into a well-known region with greater ambitions to achieve rapid growth there.

BetMarket is already live with some of Altenar’s other leading products including player props markets and virtual sports, so the continued opportunity for growth in this iGaming relationship is one filled with excitement and potential for the provider and operator alike.

Live across its home territory, BetMarket was initially launched in 1997 and started out as purely a bingo and slot games operator but has steadily grown into the world of sport, offering a wide range of games and products to its customers.

Commenting on the deal, Aggelos Stravelas, Account Manager at Altenar, said: “We are delighted to have expanded our presence in Bulgaria as it is an exciting and vast market for us. The Balkan region is full of fantastic operators and to launch with BetMarket allows us to understand this market further than we already do.”

“It is without question one of Bulgaria’s leading operators and we have the potential to grow alongside it, integrating many of our award-winning products onto its platform over time.” 

Hristo Markov, Product Manager at BetMarket, added: “Partnering with a truly established sportsbook and casino offering such as Altenar’s is a massive step forward for us. This will propel us to new heights and we are sure our players are thrilled to be able to access Altenar’s world-leading products.” 

Altenar’s successes have been recognised with multiple award wins in 2022, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.

Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.

EGT Digital has entered into a partnership with Bulgarian iGaming operator Palms Bet.

As per the deal, 52 games of EGT Digital’s portfolio are already live on Palms Bet’s website. The players are able to choose among the wide variety of well-known titles of the top jackpots Clover Chance, Bell Link, High Cash, as well as the single progressives Rise of Ra, Versailles Gold, 20 Super Hot, 40 Super Hot and Burning Hot.

“We are happy that we already have EGT Digital’s gaming content on our betting site. Players are familiar with some of the titles thanks to their land-based versions, others are completely new and full of pleasant surprises. All of them are among the most preferred games by our customers and we are very glad with their performance to date,” Zhan Hadzhinikolov, Casino manager at Palms Bet, said.

“This partnership gives us the opportunity to reach even more local players and further solidifies our leadership positions on the Bulgarian market as a trusted gaming provider. I believe that our attractive titles will contribute both to increasing the popularity of Palms Bet among the current visitors of their website, and to bring new fans of high-quality online gaming to it,” Tsvetomira Drumeva, Head of Sales at EGT Digital, said.

The online game developer CT Interactive has strengthened its presence in the Serbian market after teaming up with MerkurXtip. The company further penetrates one of the fastest-growing European markets by taking its range of casino slot games live through the www.merkurxtip.rs site.

The deal enables MerkurXtips to offer more diverse content, providing its players access to CT Interactive’s online casino games, such as Win Storm, Chili Fruits, Magic Jewel.

“Gauselmann Group is among the leaders in the European gaming market, and we look forward to collaborating with them through a deal that leads us to strengthen our presence in Serbia further. MerkurXtip’s customers can now enjoy an entertaining combination of our most popular slots,” Milena Tsankarska, Head of Business Development at CT Interactive, said.

“This partnership further solidifies Merkurxtip’s place as a gaming operator that continues to push the boat with innovative gaming experience with original content through a wide range of exciting casino games now available at our platform,” Nenad Aleksić, Head of online business at MerkurXtip, said.