Slovakia: Greater protection for youth and at-risk groups thanks to responsible advertising
Based on agreement between gambling operators and The Gambling Regulatory Authority (URHH), Code of Responsible Advertising was adopted and came into force on 1st of January 2023.
Although most gambling ads are created with the intention of targeting adults, young people and vulnerable populations are more and more exposed to aggressive advertising. “Our interest is that gambling represents a safe source of entertainment, and these will be a legally predictable environment for operators and consumers alike. That is why I am pleased that together we have succeeded in adopting a document that defines clear advertising standards, which will help to increase the protection of at-risk groups and youth.” said Director General URHH David Lenčéš.
Slovakia’s Gambling Regulatory Authority prepared the Concept of Responsible Advertising, which became the basis for adoption of the new document.
The aim of the document is to ensure greater protection for minors and vulnerable populations through the compliance of the new self-regulatory mechanisms by operators in gambling advertising.
The new guidelines contain set of advertising gaming standards promoted in the Slovak Republic, to which can be voluntarily subscribe all legal gambling operators can be voluntarily subscribed as well as other stakeholders in the media industry, who promote gambling.
“I hope that these rules will be an important starting point for further discussions on how to responsibly face the gambling challenges. Our common goal should be to promote a strong and modern regulatory framework that will be provide protection for at-risk groups and the youth.“ said David Lenčéš.
Any legal gambling operators or other stakeholders in the media industry promoted gambling may voluntarily subscribe to Code of Responsible Advertising with declaration signed up a statutory representative.
So far, 36 operators have signed up to the Code of Responsible Advertising, which represents more than 80 % of the gambling market in the Slovak Republic.
The latest version of the document and the current list of entities that have signed up to the Code, can be found on the website of the Gambling Authority from January 1st 2023.
CT Interactive’s 10 New Games and Hot Luck Jackpot Certified for the Czech Republic
CT Interactive continues to increase its market share in the Czech Republic. The company was granted with a certificate for a package of 10 more games and the Hot Luck Jackpot.
“We are very excited about our next step in the Czech market which we value very much. We see a lot of potential in this market and this is why we are going to provide to all of the local operators we work with more of our exciting content,” Milena Tsankarska, Business Development EMEA at CT Interactive, said.
The list of certified games consists of the most popular names such as Bavarian Forest, Big Joker, Brilliants on Fire, Dark Woods, Fortune Pig, Fruity Hot, Hot 7 ‘s X2, Mystic Moon, Pick the Pig and The Power of Ankh. The portfolio for the Czech market contains also Hot Luck Jackpot.
“The certified content contains some of our best-selling games and it is ready for launch with the operators,” Ivan Zoumpalov, Business Development Manager at CT Interactive for the Czech Republic market, said.
Endorphina Enters into Partnership with ForbesCasino.cz
Endorphina has partnered with ForbesCasino.cz to bring its portfolio of certified games to Czech players.
Zdenek Llosa, partnership manager at Endorphina, stated that kicking off the year by entering new markets is always a treat and its games have just landed in the Czech Republic.
“We are delighted to have agreed on a promising partnership with the well-established forbescasino.cz. Our full portfolio of certified games for the Czech Republic includes top performers like Lucky Streak 3 and 2022 Hit Slot, which will be available for Czech players to enjoy and experience a new wave of quality and entertaining games. We are looking forward to seeing how our games will be received in the market,” he said.
“The entry of the brand (global game manufacturer Endorphina through our online casino is a great event for all online gaming lovers. Every visitor to our platform will greatly benefit from the cooperation between the two companies,” Petr Zemba, VIP manager of ForbesCasino.cz, said.
“We want to present all the games one by one in an online stream with commentary. We will also bring reviews, and there will be a competition or tournament. We have high expectations, and we believe that the whole market will like the games,” he added.
Edict Egaming Partners with 888casino
Edict egaming GmbH has officially signed an agreement with 888casino, one of the world’s leading online casino brands and part of 888 Holdings. Within the scope of the collaboration, the Merkur games, which are a game provider of edict and produced by the Gauselmann Group subsidiary that specialises in sales and distribution of games for the online casino market, have been made available for players on 888casino’s platform.
Currently, more than 10 Merkur slots are available on 888casino’s website, including popular classic games such as Eye of Horus, El Torero and Blazing Star. The selection will be successively expanded to include more Merkur games in the coming weeks.
“888casino is one of the world’s leading online casino brands and, through this collaboration, we have gained a globally established partner. We are proud to be able to offer 888casino users our diverse portfolio of Merkur games and are confident that our offering will be met with great enthusiasm by customers,” Dominic-Daniel Liénard, CEO of edict egaming GmbH, said.
“We are delighted to be collaborating with edict to add its Merkur slots to our entertaining and content-rich portfolio of games on 888casino. Partnering with quality organisations like edict is a critical part of our product and content leadership strategy and ensures we continue to offer the very best gaming experience for players around the globe. We look forward to working with Dominic-Daniel and the team in the months ahead,” Nir Hakarmeli, International Managing Director of 888 Group, said.
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