Kambi Group plc extends multi-channel sportsbook partnership with Sun International
Leading global sports betting supplier to continue powering the sportsbook of one of Africa’s premier gaming and hospitality operators
Kambi Group plc, the world’s trusted sports betting partner, has agreed an extension to its multi-channel sportsbook partnership with Sun International, one of Africa’s leading gaming, hospitality and entertainment groups.
The new agreement is a multi-year extension to the successful online and retail sportsbook partnership in South Africa the two companies have enjoyed since November 2017.
Sun International, which is listed on the Johannesburg Stock Exchange, is the operator of the country’s leading online betting brand, SunBet, and owner of some of South Africa’s most prestigious casinos and hotel resorts.
As part of the agreement, Kambi will continue to provide Sun International with its market-leading sports betting technology and services.
Kristian Nylén, Kambi CEO and Co-founder said: “We are pleased to have extended our sportsbook partnership with Sun International, one of the continent’s premier gaming and hospitality groups.
“Since we first partnered in 2017, Sun International has become a valuable partner to Kambi and we look forward to seeing the company’s SunBet online betting brand continue to go from strength-to-strength.”
Simon Gregory, SunBet CEO, said: “Sun International is delighted to continue its successful sports betting partnership with Kambi and to continue leveraging the company’s award-winning technology and services.
“We have ambitious plans for the SunBet brand over the coming years and I am thrilled we will continue to do this with the support of a world-leading B2B sportsbook like Kambi.”
Manchester City FC Partners with SportyBet
Manchester City has announced a new regional partnership with SportyBet. The agreement will see SportyBet become the Club’s Official Betting Partner in Africa.
SportyBet is a brand of Sporty Group, a global sports entertainment and technology company, and it is a pan-African market leader with licensed operations throughout Africa including Nigeria, Ghana, Kenya, Zambia, Tanzania and Uganda.
Widely recognised as the most innovative betting platform in Africa, SportyBet delivers a world-class mobile user experience with carefully considered product design and a focus on speed and performance.
As part of the new agreement, Manchester City and SportyBet will collaborate to create co-branded content and unique experiences for customers in the region.
Kaitlyn Beale, Vice President, Global Partnership Sales, said: “We are pleased to welcome SportyBet as a new regional partner of Manchester City today. Our fanbase within Africa continues to grow, shown by the interest in our fan events and trophy tour visits to Africa in recent years, and we look forward to working with SportyBet to bring fans even closer to the club.”
Sporty Group’s Brand Director, Oluchi Enuha, said: “We are absolutely delighted to add Manchester City to our list of partners. Manchester City has consistently proven to be one of the most exciting teams in Europe. Their exciting brand of football and dynamic players perfectly represent the type of entertainment Sporty Group aspires to bring to their customers in Africa. We believe this is just the beginning of a uniquely innovative collaboration which we believe will elevate both brands in Africa.”
MSSA’s view of encouraging females to play esports
Esports, or electronic sports, has become a global phenomenon, with millions of people tuning in to watch competitive video game matches online or in person. As the popularity of esports continues to grow, it is becoming increasingly important to encourage diversity and inclusivity in the industry, particularly in terms of gender.
Since 2009 Mind Sports South Africa (MSSA) has had an active policy to increase female representation in esports. This is important for a number of reasons. First, it is simply a matter of fairness and equality. Women should have the same opportunities to compete and succeed in esports as men. By promoting gender diversity in the industry, we can help to break down barriers and create a more inclusive environment for everyone.
However, as MSSA President, Colin Webster, stated, “There are also practical reasons why having more females play esports is important. For one, it can help to grow the industry. Women make up a significant portion of the gaming market, and by tapping into this market, esports organizations and companies can reach a wider audience and increase their revenue streams.”
Webster added, “Additionally, having more females involved in esports can help to address some of the toxic behaviors and attitudes that have plagued the industry in the past. Women have historically faced harassment and discrimination in the gaming world, but by promoting gender diversity and inclusion, we can help to create a more welcoming and supportive community.”
There are also potential benefits to individual female players. By participating in esports, women can gain valuable skills and experience in areas such as teamwork, communication, and problem-solving as well as earn Regional, provincial, and National Colours that may help such females obtain bursaries in order to study further. These skills can then be applied to other areas of their lives, such as their careers or personal relationships.
However, increasing female representation in esports is not without its challenges as MSSA is painfully aware. Women are still underrepresented in the industry, and those who do participate often face a range of barriers and obstacles. Some of these include online harassment and discrimination, a lack of female role models and mentors, and limited opportunities for sponsorship and funding.
MSSA faced very stiff opposition from many gamers, some of them who even have daughters, over the years when promoting its policies of enablement and inclusion.
To address these challenges, MSSA has always taken proactive steps to promote gender diversity and inclusion. This has included initiatives of providing incentives and creating real and credible upward movement. MSSA is the only esports national federation, world-wide with 40% of its Board consisting of female Board Members.
In conclusion, increasing female representation in esports is not only a matter of fairness and equality, but also a practical way to grow the industry and create a more inclusive and supportive community. By taking proactive steps to promote gender diversity and inclusion, we can help to build a better future for esports and for everyone involved in it.
Mind Sports South Africa’s (MSSA) 2023 Gauteng Online Championships held on 11 March 2023 showed sterling results.
The championship was a last chance for many esports athletes to qualify for MSSA’s National Team Trials to be held on 25 March 2023 at which the team will be selected to officially represent South Africa at the African Qualifiers which lead up to IESF’s 15th World Esports Championships to be held in Lasi, Romania in August 2023.
All Registered Players who have finished in the top three places, or the top 20% – whichever is greater, are entitled to enter trials.
However, it must be remembered that all players must have a valid passport at the date of entry.
It was indeed exciting to watch just how much all the female teams have improved.
White Rabbit Gaming Club’s (WRG) female team astounded all with their skill and sportsmanship. The team demolished all the female opposition and narrowly lost to the male team which ultimately won the premier event.
It is expected that the selection process for the esports title will be hotly contested.
Other female teams that excelled are:
- Roedean College – League of Legends, and
- Northcliff High School – Mobile Legends: Bang, Bang
The high standard of play saw a number of Registered Players being awarded Provincial Colours. Only Limpopo and Northern Cape did not have rRegistered Players who did not earn provincial colours.
The winners are as follows:
|Title||Name of player/team||Club||Provincial Colours awarded|
|Clash of Clans – Premier||Christo van Zyl||Point High School||Western Cape|
|Clash of Clans – Hgh School||Martin venter||Hoër Volkskool|
|Clash Royale – Premier||Jimmy Swanepoel||Point High School||Western Cape|
|Clash Royale – High School||Norrice Le Roux||Point High School|
CS:GO – Premier
|ZAG CS||ZAG Academy|
|Josh Chapman||Western Cape|
|Sebastian Montoya-Pelaez||Western Cape|
|Michael de Villiers||Western Cape|
|Josh Orelowitz||Western Cape|
|Ayush Singh (sub)||KwaZulu Natal|
CS:GO – Premier – Female
|White Rabbit Gaming||White Rabbit Gaming|
|Rochelle Elizabeth Noortman||Free State|
|Roelien van Dyk||Gauteng|
|Jessica Eleez Greeff||KwaZulu Natal|
DotA – Premier
|ZAG DOTA 1||ZAG Academy|
|Travis John Waters||Western Cape|
|Mark Kilian Lehle||Gauteng|
|Mohammad Dhooma||Eastern Cape|
DotA – High School
|CCL Knights||Crawford College Lonehill|
|Howie Chen||Gauteng High School|
|Srivar Premjeeth||Gauteng High School|
|Arav Harrielal||Gauteng High School|
|Ashen Naidoo||Gauteng High School|
|Tej Kistasamy||Gauteng High School|
|eFootball – Premier||Ridah Hendricks||PES Society||Western Cape|
|FIFA 23 – Premier||Rethabile Masangane||NWU|
|FIFA 23 – High School||Antonie Botes||Hoër Volkskool|
|HearthStone||Kyle Vorster||ZAG Academy||Gauteng|
League of Legends
|Thomas Stephanus Swanepoel||TuksEsports||Gauteg|
|Hein van Rooy||TuksEsports||Gauteng|
|Johannes Gysbert Du Preez||TuksEsports||Gauteng|
League of Legends Female
League of Legends – High School
|Lu-Zelle Kruger||Mpumalanga High School|
|Xavier de Beer||Mpumalanga High School|
|Patric Nel||Mpumalanga High School|
|Dylan Putek||Mpumalanga High School|
|Calvin Kok||Mpumalanga High School|
Mobile Legends Premier
|MOMS Legends||Masters of Mind Sports|
|Leone Loftus (Captain)||Free State|
|Joost Loftus||Free State|
|Leonard Loftus||Free State|
|Adriaan du Plessis||Gauteng|
Mobile Legends Female
|Pr0NHS||Northcliff High School|
|Kennedy Cassells (captain)||Gauteng|
|Rocket League – Premier – 1 v 1||Ngwazi Mathebula||Middies||Mpumalanga|
|Rocket League – High School – 1 v 1||Nathan Jacobs||Middies|
Rocket League – Premier – 3 v 3
|MIGHTY TEDDY BEARS||King Edward VII School|
|Liam Hughes||King Edward VII School||Gauteng|
|Emilo Dos Santos||King Edward VII School||Gauteng|
|Judah Dos Santos||King Edward VII School||Gauteng|
|Tekken 7 – Premier||Jonathan Brown||Team PlayBell||Western Cape|
|Sportsmanship Award||Jessica Eleez Greeff||White Rabbit Gaming Club|
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