Africa
Betway Extends Sponsorship with GFA
Leading online global betting and gaming brand Betway has extended its sponsorship with Ghana Football Association (GFA) for the Ghana Women’s Premier League.
Betway will continue to be recognised as the Official Development Partner for the Women’s Premier League in Ghana.
“We are delighted to announce an extension of our sponsorship with the Ghana Football Association for the Women’s Premier League. Through our sports sponsorships, we have demonstrated our commitment to the development of sports since our inception in Ghana. Our goal is to help grow our women’s football in Ghana and develop interest in the game,” Kwabena Oppong Nkrumah, Country Manager at Betway, said.
“The Ghana Football Association is extremely happy that we have been able to renew our relationship with our cherished Official Development Partner for the Women’s Premier League. Working together with Betway, we will continue to make improvements in our Women’s Football. The developmental support will help us bridge the resources gap between men and women football. The recent improvements in women’s football have started yielding great results,” said the GFA General Secretary Prosper Harrison Addo, Esq.
To continue to equip and upskill women’s football administrators and coaches, the Betway brand will be organising a series of leadership, governance, and operational skills training workshops to help them lead themselves and their respective organisations effectively. This is a continuation of last season’s mentorship and training programme organised for participating teams.
All participating teams will receive training equipment and warm up kits from Betway as part of the sponsorship.
Africa
KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services
New partnership sees KingMakers’ BetKing business benefit from Genius Sports’ leading portfolio of in-play content in Nigeria, including football, tennis and basketball
Genius Sports Limited has today announced a new agreement to supply KingMakers, one of the fastest-growing group of betting operators in Africa, with a range of in-play trading services.
The deal sees BetKing power its live betting product with ultra-fast venue content for the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, English Football League, FIBA basketball and every other major European and South American football league.
Genius Sports will also provide BetKing with its market-leading trading services which include modelled odds feeds for major football competitions.
With in-play sports betting growing rapidly across Africa, fast and accurate odds are vital to maximising revenues by increasing the availability of betting markets.
Tim Smeets, Trading Director at Kingmakers said “We’re thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria.”
Will Westcott, Head of Business Development at Genius Sports said “Every year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria, by providing it with the fastest, most reliable live content on the market for major sports.”
Africa
‘Supa’ Celebration as Hacksaw Gaming Takes First Steps into South African Market with Supabets
After nearly a year in making, both Hacksaw Gaming and Supabets are reaping the rewards of their partnership this week! As of the 30th March 2024, Supabets’ players now have access to a plethora of Hacksaw games at their fingertips, and their platform currently stands as the only place players can access our games in South Africa.
The South African market has been on our radar for a while now, but like all good things, this partnership took time, refinery and hard work from both parties. A relatively new market to our expanding industry, but with the potential to be one of the most lucrative we’ve seen in a while. Needless to say, we are thrilled to now be a part of it!
Household Hacksaw names such as Chaos Crew, Wanted Dead or a Wild and The Bowery Boys are now available for Supabet users, and we’re ‘supa’ excited for South African players to immerse themselves in the true Hacksaw experience for the first time ever. But we’re not stopping there. As a homage to this new partnership, we’re planning on increasing our portfolio to over 30 of our games by August, and there are even whispers of game exclusives for South Africa in the future.
Supabets, founded for the people, have been at the forefront of promoting innovative and dynamic experiences for their customers since 2008. Head of Product at Supabet, Bavu Mpama, couldn’t contain his excitement on this recent launch – “What a ride it’s been trying to make this all possible, with the help of the Hacksaw team we are now able to launch one of the best providers in the market at Supabets. It’s been incredible to see the growth of the iGaming industry in South Africa. It’s a huge moment for Supabets, our customers and the iGaming industry in South Africa. We cannot wait!”
“It’s a thrilling expansion into a new region for Hacksaw Gaming, one that I’m confident will see mutual growth of both Hacksaw and Supabets.” Marcus Cordes, CEO of Hacksaw Gaming stated that “as always, our focus remains on delivering the Hacksaw quality we’re known for. Supplying unique and innovative content that is not only visually stunning, but provides players with inventive mechanics that they know and love us for.”
Looking towards that stunning South African horizon, we’re certain that this is just the beginning of what we can provide to this new region of Hacksaw Gaming enthusiasts.
Africa
ESA Gaming adds to Africa presence with multi-country Betway deal
ESA Gaming, the innovative games provider, has signed a significant commercial deal with leading global online betting and gaming brand Betway, to bolster its reach across the African continent.
The agreement will see an initial tranche of top-performing content, including Mine and Crash games, go live across key targeted markets, such as Tanzania, Nigeria, Mozambique, Zambia, and Malawi.
The tie-up with the Super Group-owned brand has significantly boosted ESA Gaming’s footprint in Africa.
The continent has emerged as a key target for the provider, with its array of light-weight games proving extremely popular in markets where mobile connectivity speeds may vary wildly.
Thomas Smallwood, Chief Commercial Officer at ESA Gaming, said: “Betway is a brand with a large global presence, and we’re delighted to expand across Africa with this latest partnership.
“Our products have been immensely well received across the continent and we look forward to bringing our games to Betway’s player base.”
Laurence Michel, CEO of Betway in Africa, said: “ESA Gaming’s mobile-friendly portfolio continues to resonate well with players across the continent, and we’re very pleased to launch their top-performing titles to our customers in five of our key markets in Africa, further enhancing our offering with unique and popular content that we know our customers will enjoy the experience of playing.”
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