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APAJO Joins EGBA In EU Initiative On Online Advertising And Copyright Protection

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APAJO Joins EGBA In EU Initiative On Online Advertising And Copyright Protection
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APAJO, the Portuguese online gambling association, has signed up to a European Commission Memorandum of Understanding on online advertising and intellectual property rights, joining other online advertising sector stakeholders who are already working together under the agreement. APAJO is the first national gambling association to join the MoU initiative, in addition to the European Gaming and Betting Association (EGBA) at EU-level.

Facilitated by the European Commission, the Memorandum of understanding on online advertising and intellectual property rights (MoU) is an agreement between stakeholders across various European online advertising sectors to reduce advertising on websites that infringe copyrights, such as illegal sports and movie streaming websites. The internet’s advertising ecosystem is complex, and this can sometimes lead to advertising from legitimate brands, including gambling companies, being placed on such websites.

EGBA was a founding signatory of the MoU in 2018, and its efforts to promote the initiative to Europe’s gambling sector have yielded positive results since then. A recent progress report by the European Commission found that, in 2021, advertising from major gambling brands had decreased by 55% on copyright-infringing websites in the EU.

The MoU is open to all partners and EGBA encourages other gambling associations to join EGBA and APAJO in signing up to the MoU and its aims.

Advertisement is a central component of a safe and licensed online gambling environment. This industry is a relevant advertising sector and APAJO members are aware that, in parallel to the promotion of their brands and activities being indispensable to the channelization of the Portuguese consumer to the regulated environment, we have the responsibility of adhering to and promoting good practices in advertisement and communication. We are very happy to join the EGBA and other signatories of the MoU, as we subscribe to its spirit and mission. – Ricardo Domingues, President, APAJO.

“We welcome APAJO joining us in support of the European Commission’s initiative to reduce advertising on copyright-infringing websites. The initiative has already proven that when we work together, online advertising sectors can achieve positive results. But there is still more work to do and we continue to encourage other gambling associations to sign up to the MoU and play their part in ensuring that gambling advertising, and its placement, is conducted in a responsible way.” – Maarten Haijer, Secretary General, EGBA.

 

Source: EGBA

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Expanse Studios Announces Media Collaboration with Renowned List.Casino

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Expanse Studios Announces Media Collaboration with Renowned List.Casino
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Expanse Studios, a leader in developing innovative online gaming products, is proud to announce a strategic partnership with List.Casino, a trusted casino comparison site known for its meticulous user reviews and game recommendations.

List.Casino has made a mark in the online gaming community by providing players with a reliable guide to hundreds of licensed, safe, and thoroughly vetted online casinos. Reflective of their name, the platform specializes in curating specific lists tailored to each page’s content. This meticulous approach ensures that players are presented with casinos that truly match the promised payment services, games, bonuses, and other unique features, making the search for the ideal gambling destination easier and more efficient.

But List.Casino doesn’t just stop at vetting online casinos. They’ve also offered access to intriguing gambling news and in-depth analyses, the latest casino promotions, and, more recently, a keen focus on slot games and other casino-based entertainment. Each game on their platform undergoes a comprehensive review, encompassing all vital information, allowing players to make informed choices about suitable games.

Expanse Studios’ collaboration with List.Casino is a testament to both brands’ commitment to excellence. The partnership will see Expanse Studios’ range of games, notably the brand new ‘Pinjata Loca’, featured and reviewed on the platform.

Commenting on the partnership, a spokesperson from List.Casino said, “We are elated to collaborate with Expanse Studios and delve deep into reviewing their remarkable slots. After a close look at their top-notch products, it was an easy decision to spotlight ‘Pinjata Loca’ as our game of the month.”

This collaboration aims to bring the best of both worlds to the gaming community, ensuring that players have access to top-tier games in an environment that prioritizes safety, transparency, and user experience.

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Enrich Gaming content now live with Betsson

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Enrich Gaming content now live with Betsson
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Enrich Gaming, a newly launched game developer of high-quality slots, has today announced that it has integrated its content onto Tier 1 operator – Betsson.

This latest integration means that players will now have access to Enrich Gaming’s exciting new titles such as 20 Lines of Fire, 40 Lines of Fire and Clover on Fire and that will be available across multiple markets around the world.

The team behind Enrich Gaming has accumulated a wealth of experience over the years in creating slots that will truly engage the player, and this knowledge has resulted in a fantastic portfolio of low volatility games that include high quality graphics with an assortment of bonus features.

A spokesperson for Enrich Gaming said, “We couldn’t be happier that our first industry announcement is that we’ve launched on Betsson and we’re only getting started. Producing the optimum player experience is what drives us. We want to ensure that our games deliver an unparalleled end-user experience, which is why we are excited to collaborate closely with our partners and we can’t wait to release our next batch of games on the Betsson platform soon.”

Paul Malt, Head of Games at Betsson, said: ““We’re delighted to have partnered with Enrich Gaming. We know their growing collection of games are going to be a hit with our players and make a fantastic addition to our market-leading portfolio.”

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EveryMatrix Press Releases

EveryMatrix first iGaming provider to achieve WLA Safer Gambling certification

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EveryMatrix first iGaming provider to achieve WLA Safer Gambling certification
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EveryMatrix has become the first iGaming supplier to be awarded World Lottery Association (WLA) Safer Gambling certification following a rigorous company-wide audit process.

EveryMatrix, the industry’s fastest growing betting and gaming technology provider, joins an exclusive list of iLottery suppliers to have achieved this status.

The WLA has recognised the company’s existing high standards and ongoing and future commitments to go above and beyond its requirements to become a leader in Safer Gambling best practice.

The business underwent a stringent audit process to achieve certification. This included providing evidence that both showcased and pledges to abide by and continually implement the WLA’s guiding principles aimed at protecting players.

EveryMatrix’s Environmental, Social and Governance (ESG) policy includes a strengthened Safer Gambling strategy to ensure all its employees across its 12 global offices and all its clients have the necessary tools available to them and are fully informed of the latest research to operate in a responsible and ethical way.

Ebbe Groes, CEO, EveryMatrix, said: “The WLA are pioneers in safer gambling certification and we’re delighted they have recognised our work, commitments and pledges to both uphold and drive forward safer gambling best practice across everything we do.

“We entered this process because we firmly believe that to create and maintain a sustainable and successful industry we must ensure that all players are protected and given the right options to play safely and responsibly, and all our customers are informed of any risks and the actions needed to mitigate those risks.

“I’m personally committed to this, believe this is the way forward for both iLottery and iGaming and hope many others join us.”

Naomi Koops, Senior Compliance Counsel & Safer Gambling Co-ordinator, EveryMatrix, said: “This is the beginning of a company-wide commitment to follow the WLA principles, not just for the lotteries we partner with, but also for all our clients. Ensuring our products and services are developed with the very latest academic research, with player protection in mind, is a key priority for the business.

“We are building a safer gambling culture at EveryMatrix and are committed to becoming industry leaders in this space in the years to come.”

Melissa Azam, CSR Senior Manager, WLA, said: “The WLA is pleased to officially recognise EveryMatrix’s adherence to the WLA Responsible Gaming Guidelines for suppliers highlighting their commitment to ensuring player protection and safer gambling is at the core of both their own and their customers’ operations.”

EveryMatrix has a dedicated Global Sustainability section for its customers and their players to access.

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