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Gauselmann Group Appoints Stefan Bruns as Management Board Member

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Gauselmann Group has announced the appointment Stefan Bruns as Management Board Member responsible for Sports Betting & Online Gaming. Bruns will assume his new role with the company effective from April 1, 2023.

The tasks of the newly created Management Board position include strengthening the land-based and online sports betting offering, strategic expansion of virtual slot gaming and advancing the internationalisation of these two areas of activity.

“I am delighted to welcome Stefan Bruns, who has held management positions in the company for nine years, as a new member of the Management Board. His experience and expertise are excellent prerequisites for successfully managing the newly created Sports Betting & Online Gaming business segment. Sports betting and online gaming are promising prospective markets in which Mr Bruns will further grow and strengthen our business activities. I wish him a lucky hand and every success in carrying out his important and responsible tasks,” said Paul Gauselmann, company founder and Chairman of the Management Board.

Stefan Bruns studied Economics at Osnabrück University, majoring in production, marketing and information systems for business. Following his studies, the business administration graduate headed up Marketing, Training and CAD Sales at the software provider 2020 Technologies before being appointed Management Board Chairman of I2S Business AG in 2002. Two years later, he made a career move to Harting Systems in Espelkamp, where he served as Managing Director for ten years.

Stefan Bruns started his career with the Gauselmann Group on 1 April 2014. After holding various management positions at the adp Merkur subsidiary, he was appointed to the management of the fellow subsidiary Merkur Casino in February 2017. This position came with responsibility for all of Merkur Casino’s international activities – including operation of more than 450 gaming arcades as well as online and live game casinos in other European countries with over 4800 employees. In future, this task will fall to Irina Ruf, who has held the position of Executive Operations Director International at Merkur Casino for the past several years.

“I would like to express my thanks for the trust placed in me and I look forward to tackling the challenging tasks that lie ahead. The focus will be on the strategic expansion of the online and land-based sports betting offerings as well as on consolidating all worldwide online gaming activities. Our goal is to create sustainable structures and products in order to consistently expand our market shares in the sports betting and online gaming markets and to successfully position the Merkur brand for the long term,” said Stefan Bruns.

Central Europe

Hölle Games Go Live on Bet-at-home.de

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2024 has started off with some exciting launches for the Berlin-based start-up Hölle Games, who continue their strategy and desire of providing top content for their home market. With the latest launch on bet-at-home.de, Hölle Games becomes one of a handful of game suppliers to offer their content on the site, joining a select few prestigious studios like Merkur and Blueprint, all which have been approved to offer their games.

Bet-at-home has a long pedigree, stretching back to its founding in 1999 in Austria. This long history in iGaming means they are now both a household name and a well-respected brand for German speaking casino fans and sports bettors.

A huge chunk of content, from Premium titles like “Autobahn Automat”, to Classic franchises such as “Höllische Sieben” and “Steinreich” are already available on the site, with more to follow.

Robert Lenzhofer, CEO of Hölle Games, said: “I’m thankful for the efforts of the bet-at-home team and especially grateful for Marco’s support – it’s always a pleasure to work with colleagues from the early days of one’s career – thank you Marco.”

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Central Europe

Bundesliga International and Sportradar Announce Long-Term Extension of Exclusive Partnership

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Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, and Sportradar announced the extension and expansion of their global partnership for an additional six years, through to the end of the 2031-32 season. Over the course of the extended agreement, the two parties will collaborate on bringing to market innovative data and audiovisual products that enhance the offering for fans around the world.

The current partnership was scheduled to conclude at the end of the 2025-26 season. However, with this early renewal, Sportradar receives the rights to:

  • Sublicence video content from Germany’s top two divisions to its global network of sportsbook clients;
  • Collect and exclusively distribute live match data for betting purposes, collaborating with Bundesliga and its stakeholders on an aligned approach for media data (from the start of the 2025-26 season);
  • Provide betting and streaming rights for all matches in the WOW Virtual Bundesliga, the DFL’s esports offering;
  • Expand the product and enhance the scope of Sportradar’s Virtual Sports Bundesliga, the company’s one of a kind interactive gaming experience;
  • Further combat match-fixing, with the inclusion of education and prevention services, in addition to the existing bet monitoring through Sportradar’s Universal Fraud Detection System (UFDS), reinforcing both partners’ commitment to integrity.

This extended agreement continues Sportradar’s status as the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 (outside of the DACH region) and includes other DFL properties such as the German Supercup and each season’s relegation playoff matches. It also enhances Sportradar’s position to collect and distribute official data.

As two leaders in the advancement of sports technology, innovation is a key pillar of the partnership. Both parties are committed to developing exciting new products and services to engage the market and create immersive experiences for sports fans across the globe.

Peer Naubert, Chief Marketing Officer of Bundesliga International, said: “The Bundesliga has long been regarded globally as a frontrunner when it comes to cutting edge innovation, and our long-term partnership with Sportradar continues to reflect this. From the start, we have been aligned in pushing the boundaries of technology for the benefit of the fan, and this early prolongation, which by the end will take us to more than 25 years of collaboration, is an outcome of the trust and excitement we share for the future.”

Moritz Gloeckler, SVP of Rights and Strategic Projects at Sportradar, said: “We are the ideal partner to work with the Bundesliga in widening and deepening their fan base through the development of new AV and data-driven products, using the latest technologies such as augmented streaming and AI. This agreement aligns with our broader strategy to selectively invest in long term rights across key global sports which enable the continued innovation and enhancement of our offerings for our clients. We look forward to many years of partnering with the Bundesliga to redefine the soccer fan experience.”

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Central Europe

Low6 equips BETFAN with free-to-play arcade games

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Low6 equips BETFAN with free-to-play arcade games
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The multi-game partnership sees the legal Polish operator build out its proposition by appealing to the nostalgia of much-loved games

Low6, the leading gamification innovator, has secured an agreement with BETFAN, a new legal Polish bookmaker, to deliver a suite of free-to-play games. The operator has earmarked Low6’s pioneering spin on free-to-play games as a strategic addition to their product offering to retain and boost their active player base.

The new product offering will launch BETFAN’s first arcade-style game, Horse Race. The side scroller game challengers players to navigate a horse between sporting objects by tapping their touchscreen or mouse. The further they progress in the game, the more points they earn.

The portfolio will also include a Bingo game where players will be issued a digital card of sporting events that are marked-off in real time with in-play action. Players are rewarded by getting a line or full-house on completing their card.

“Our goal is to make constant progress.” comments Jakub Świsłowski, Vice President of BETFAN. “The future of our sportsbook division sees free-to-play games as a key development in our product offering. We truly believe that our partnership with Low6 will allow us to make a huge difference in the Polish market and this cooperation will also open up new doors for sportsbooks in Poland”.

“BETFAN, like Low6, are focused on innovation and we’re delighted that part of our portfolio of games will be implemented within their product suite.” comments Jamie Mitchell CEO of Low6. “That our first game is delivered as a new, innovative arcade solution means we have something that the betting market has never seen before. We can’t wait to flick the switch and launch our arcade offering to the wider sportsbook and igaming verticals.”

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