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Gaming Corps signs up for First Look Games

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Gaming Corps Signs Content Deal with Leading Operator, Kindred Group
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Fast-growing studio to promote its slots to more than 20 million players globally via innovative affiliate marketing platform

Gaming Corps, the up-and-coming Swedish developer, has joined First Look Games as it begins to ramp up activity around the promotion of its slots.

The developer has taken the market by storm with its next-generation casino content and will now use First Look Games to drive greater awareness of the studio and its titles among players, affiliates and operators.

The deal with First Look Games will see Gaming Corps launch its own dedicated slot library where it can share information and assets with a network of more than 900 approved affiliates and publishers around the world.

Gaming Corps can upload game sheets, logos, images, videos and even demo games for each of its titles to its branded library. These assets can then be downloaded individually or in bulk.

Affiliates can use this information to create content such as game previews and reviews for each of the studio’s slots, which is then published to a combined global audience of more than 20 million casino players.

First Look Games gives studios total control over the information that is published about their games. Information and assets are managed via a Studio Management Centre where they can do things like highlight operator exclusivity agreements and even add/remove jurisdictions for each game.

Gaming Corps can decide what information is shared with affiliates and when that information is made available to them. Compliance is also taken care of with a suite of tools that includes automatic monitoring of content to ensure that it is accurate and responsible.

Elliott Resnick, MD at First Look Games, said: “We are delighted to welcome Gaming Corps to First Look Games. The studio really has been making strides with its thrilling slots and arcade content. Now is absolutely the time for it to market its games to players and affiliates via our vast network of approved publishers.

“First Look Games is the only platform that directly connects studios with affiliates for the purpose of game promotion, and in a way that ensures compliant, responsible marketing at all times. Gaming Corps can now leverage this and drive awareness of its games to the next level.”

Alex Lorimer, COO at Gaming Corps, added: “We have been heavily focused on game development, but now is the time we look to do more to drive awareness of Gaming Corps and our content. With First Look Games, we can maximise the affiliate opportunity with the platform doing much of the heavy lifting.

“This is an important partnership for us, and one that will help to push us forwards and towards becoming a tier one developer.”

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Engage in an Enhanced iGaming Experience with iGATE at iGB L!VE 2024

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iGATE, a rapidly expanding iGaming platform, specialising in white-label casino solutions focused on driving customer success, is set to showcase its cutting-edge casino platform at iGB L!VE 2024 from July 17-18, 2024, at the Amsterdam RAI Exhibition and Convention Centre.

iGATE’s solutions specialise in merging high-end artistry with innovative functionality designed to optimise the gaming experience and enhance player engagement.

iGB L!VE 2024 is an essential gathering of iGaming professionals to explore the latest developments and connect with industry leaders.

The event is celebrated for its comprehensive coverage of gaming innovation and strategy.
John Foster, Managing Director at iGATE, commented, “iGB L!VE 2024 is a mainstay in the iGaming industry and an exciting opportunity for iGATE to demonstrate how our solutions not only captivate but also retain players through superior design and technology. We look forward to engaging with our peers and revealing how our developments can benefit operators and players alike.”

iGB L!VE 2024 participants are welcome to meet the iGATE team at Stand 12-J60 to explore the sophistication and functionality of our gaming solutions in person.

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ComeOn! signs Hollywood star Jeremy Piven to feature in exciting new campaign

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ComeOn! signs Hollywood star Jeremy Piven to feature in exciting new campaign
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ComeOn Group owned brand ComeOn! has launched an exciting new 30-second ad in Sweden featuring Hollywood actor and Golden Globe award winner Jeremy Piven. Piven is best known for his role as Ari Gold in the comedy series Entourage, for which he won a Golden Globe Award and three consecutive Emmy Awards.

The new campaign includes several creative outtakes and is another strategic step towards establishing ComeOn! as a preferred sports betting operator.

Efi Peleg, Chief Marketing Officer at ComeOn Group, said: “We are really excited to work with Jeremy Piven, who is the perfect match in delivering the story that we want to share. We are confident that our target audience will like the ad and all the exciting new additions to our product proposition”

ComeOn Group has invested strongly in its own proprietary sports betting platform and trading capability which was launched last year and is now making several additions to further enhance the sportsbook player experience with more markets to bet on, more personalisation features and an exciting new odds game called MILLEN, where players are guaranteed 1 million SEK if they get 9 betting questions correct.

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Daniela Forsgård returns to Paf as a Member of the board

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Daniela Forsgård returns to Paf as a Member of the board
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Daniela Forsgård joins Paf as a new Member of the board, succeeding Birgitta Eriksson who has held the position for many years. She joins Paf from Optinova, where she served as Chief Financial Officer (CFO), but she began her career at Paf as Group Controller in 2007. The following year she became Paf’s Head of Finance.

“It feels great to be back, it almost seems unreal,” says Daniela Forsgård, Member of the board.

She worked as Head of Finance at Paf for six years before being recruited by the Optinova Group. At Optinova, Daniela worked as CFO for nearly a decade before deciding to start her own business. Today, Daniela Forsgård works as a CFO consultant.

“Paf has changed and it is not the same company it was ten years ago, but the market is not the same either. It will be interesting to sit on the board and see how Paf operates today”

Paf’s strengths are clarity and honesty

With extensive experience from international companies, group management roles and finance, Daniela looks forward to tackling new challenges.

“It’s impressive to see how well prepared Paf has become to enter various markets. Paf’s strengths are clarity and honesty. It is an experienced company, and we will ensure that we are also financially prepared for a licensed Finnish market,” says Daniela Forsgård.

As CFO at Optinova, she also served as the board’s secretary and worked closely with Paf’s current Chairman of the Board, Jan-Mikael von Schantz, when he was chairman of Optinova.

“I appreciate Jan-Mikael’s approach of working on boards, so the decision was easy when I was asked if I was interested in a board position at Paf.”
“I look forward to meeting both new and familiar faces at Paf,” says Daniela Forsgård.

Paf’s board now consists of Chairman Jan-Mikael von Schantz and board members Denise Johansson, Gunnar Westerlund, Daniela Forsgård, and Roger Nordlund.

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