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SPORTRADAR EXPANDS OPERATORS’ MARKETING REACH BY LAUNCHING AD:S PAID SOCIAL ON SNAPCHAT
Sportradar (NASDAQ: SRAD) today announced the integration of its ad:s technology into Snapchat, the Snap Inc. owned visual messaging app, creating a new channel for betting operators to engage and acquire customers using the sports technology company’s paid social media advertising service.
Expanding the ad:s paid social media advertising solution to Snapchat allows Sportradar to connect sportsbook operators with customers amongst the app’s audience of 375 million active daily users and over 750 million monthly active users. Snapchat’s advanced age and location targeting capabilities guarantee that only legally qualified audiences are reached. Snapchat is an important addition to the ad:s portfolio due to its popularity in mature territories such as Western Europe, as well as in the United States, where sports betting is a growing market.
Developed specifically for the sports betting and igaming industries, Sportradar’s ad:s paid social solution uses artificial intelligence to provide operators with a deeper understanding of their customers and the means to serve personalised adverts to individuals across Snapchat’s ad offerings. Using data driven automation and programmatic technologies, ad:s instantly generates millions of advert creatives and highly targets their delivery to sports bettors of legal age on social media, enabling them to provide the right message to the right customer at the right time.
Florian Geheeb, Global Director Advertising Sales, at Sportradar said: “More than three billion people worldwide actively engage with social media each month, so operators are increasingly turning to paid social advertising to boost their acquisition campaigns as it’s a great tool for targeting defined customers.
“By integrating our industry specific advertising solution into Snapchat, one of the world’s most consumed and strategically important social media platforms, Sportradar is unlocking a new channel to optimise the marketing performance of sportsbook operators.”
Ross Hartnett, Manager, Real Money Gaming at Snap Inc. said: “We’re delighted to have Sportradar’s proprietary ad:s paid social service integrated on Snapchat. This partnership will provide the Real Money Gaming operators the opportunity to dynamically reach millions of sports fans of legal gambling age in legal locations with unique creative, real-time game stats, betting odds and more. By combining Sportradar’s industry expertise with Snapchat’s advertising products, we look forward to continuing to innovate unique user experiences for operators and Snapchatters.”
Features of Sportradar’s ad:s paid social media advertising service include campaign management, measurement tools that optimise performance in real time, and automated creative production featuring the latest sports fixtures and betting odds.
Sportradar adheres to the highest standards of socially responsible advertising across its ad:s service, with all campaigns complying with necessary regulations. The ad:s platform has the ability to highly target all adverts to reach only social media users of legal gambling age and Sportradar encourages all of its clients to remove identified ‘at-risk’ individuals from their paid social activity and digital advertising.
Snap Inc. have worked closely with industry stakeholders via forums such as the Betting & Gaming Council’s (BGC) Ad Tech work stream to ensure operators are able to market their service responsibly. BGC members uphold the Industry Code for Socially Responsible Advertising, whereby paid social advertising must be targeted to those 25+ unless the platform can demonstrate accuracy in targeting those 18+. In addition, Snap Inc. have launched a user-facing tool allowing users to opt out of receiving gambling advertisements on their platform.
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Match of LeGGends: Double Down. Highlights of the show match between NAVI and Team Vitality
On 5 October, the highly anticipated show match between NAVI and Team Vitality took place, organized by the betting brand GG.BET. Match of LeGGends: Double Down drew in more than 300,000 views on the official broadcast channels, becoming one of the most spectacular esports events of 2024.
The show match featured unique game modes not typically seen in tournaments, making it truly unforgettable.
The first legendary map, Tuscan, was played in an MR12 format. Team Vitality dominated the first half, but NAVI, in typical style, managed to make a comeback and secure victory with a 13:11 score.
In the second stage, the players faced off in Arms Race on the maps Shoots, Pool Day, and Baggage, where each kill leveled up the player and granted them a new weapon. The final item was a golden knife, with a frag scored using it guaranteeing victory for the team. The atmosphere was electric, with dynamic gameplay and breathtaking moments electrifying the audience. The crowd especially enjoyed the duels between the tournament’s S-Tier MVPs Mathieu “ZywOo” Herbaut and Justinas “jL” Lekavičius. Their battle was the highlight of the match, as jL snatched a win on the first map, Shoots, but ZywOo came out on top on the next two, Pool Day and Baggage, securing victory for Team Vitality.
The show match concluded with Hostage Rescue on the Italy map, where the Counter-Terrorists attempted to rescue the hostages, while the Terrorists tried to stop them. The teams fought so fiercely that they played three rounds of overtime, with Team Vitality finally winning 22:20.
The organizer, GG.BET, has put together the most exciting highlights of the NAVI vs. Vitality show match – Match of LeGGends: Double Down!
It’s worth noting that GG.BET also hosted a show match between the two legendary teams in July 2023.
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Paysafe launches strategic partnership with GiG
GiG selects Paysafe as strategic payment provider for global operators integrating its leading CoreX B2B iGaming solution
Paysafe (NYSE: PSFE), a global payments platform, today announced a strategic partnership with Gaming Innovation Group or “GiG” (First North: GIG SDB), a leading B2B iGaming technology company. Under the agreement, Paysafe becomes the GiG-endorsed payments platform for all UK, continental European, North American and Latin American operators integrating its market-leading CoreX solution.
Launched by GiG in January, CoreX is an AI-driven player account management (PAM) platform serving online casino and sports-betting brands, giving operators the flexibility to localize their operations to any regulated jurisdiction. GiG’s global reach will be further strengthened by integrating the highly robust processing capabilities of Paysafe’s local payment methods (LPMs).
Whether an operator is focused on the mature UK market or the evolving US or South American sports-betting spaces, GiG’s technology is complemented by connectivity to the Paysafe Gateway, supporting seamless debit or credit card transactions plus Paysafe’s suite of LPMs, including its Skrill and NETELLER digital wallets and paysafecard and Paysafecash eCash solutions. Beyond Paysafe’s own LPMs, the Gateway also enables access to 30+ third-party LPMs, including solutions with high brand-recognition in specific markets.
Aligned with GiG’s own ethos of agility, the Paysafe Gateway provides all operators with the flexibility to add new LPMs according to market needs and evolving player payment preferences.
“We’re delighted to partner with Gaming Innovation Group, which is one of the gaming industry’s true innovators when it comes to player account management platforms,” said Zak Cutler, President of Global Gaming at Paysafe. “With the global regulated iGaming space increasingly complex, we share GiG’s philosophy of providing operators with the ability to adapt their operations to each unique market while remaining nimble. Together, we look forward to giving our mutual operator partners a competitive edge to support their growth in new and existing markets.”
James Coxon, Chief Operating Officer at Gaming Innovation Group, commented: “Partnering with Paysafe marks another important step forward in ensuring that our operators have access to the most
seamless, flexible, and secure payment solutions available on the market, tailored to their specific market needs. As we continue to expand globally, leading innovation throughout the industry with our iGaming platform and sportsbook solution, Paysafe’s extensive payment capabilities provide the reliability and adaptability that align with our vision of delivering opportunities for growth.”
Coxon added, “This collaboration further strengthens what we can offer, providing more evidence of our commitment to empowering our partners’ success in an increasingly competitive and complex iGaming landscape.”
Paysafe will be exhibiting at Booth #3809 of the Global Gaming Expo (G2E) in Las Vegas from October 7th to 9th.
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FBMDS and FBM Foundation host solidarity keepy-uppy initiative at G2E Las Vegas 2024
FBM Digital Systems (FBMDS), a leader in iGaming innovation, and FBM Foundation are joining forces to host a special solidarity initiative linked to the Ronaldinho Crash game by FBMDS at this year’s Global Gaming Expo (G2E) in Las Vegas. From October 8th to 10th, visitors to booth 2848 will have the opportunity to participate in a Keepy-Uppy Challenge, designed to give back to communities in need while promoting the spirit of solidarity.
The initiative invites attendees to show off their soccer skills in a simple but meaningful way: for every successful keepy-uppy (juggle) a participant completes on the newest Ronaldinho Crash game, the FBM Foundation will donate $1 to support vulnerable communities around the world. These donations are going to be made to individuals affected by natural disasters, children in need of educational resources, and other vulnerable groups.
This is FBM Foundation’s first ever participation at an international casino gaming trade-show and the choice of G2E Las Vegas to make its debut was not random. Choosing a stage like the Global Gaming Expo was the right move to showcase the Group’s will to make a difference in the world, sharing its solidarity footprint with a broader, diverse audience of casino gaming enthusiasts, casino operators, players and industry professionals.
“We believe in the power of coming together for a greater purpose,” says Renato Almeida, Director of FBM®️ Group. “This initiative not only highlights the team-building spirit that defines FBMDS, but it also allows us to showcase the work of the FBM Foundation and our commitment to making a positive impact on the world with the help of G2E Las Vegas.”
FBM Foundation has long been dedicated to supporting causes that promote education, community development, and relief efforts for those impacted by crises in the Philippines, Brazil and beyond. “Through this keepy-uppy challenge, FBMDS and FBM Foundation aim to inspire action and demonstrate how collective efforts—whether on the field or off—can make a real difference in the lives of those who need it most”, shares FBM Foundation’s representative, Vítor Francisco.
The Ronaldinho Crash game is one of FBMDS’ latest product releases, featuring the global football legend Ronaldinho Gaúcho on a thrilling keepy-uppy crash gaming experience. The game, which was officially launched during the American Cup and will be available to try at the fair, is already winning over crowds in multiple countries around the globe.
In addition to Ronaldinho Crash, visitors to G2E Las Vegas 2024 will be able to experience for the first time the new Infinity Series video bingo line and the new Sapphire Fever bingo, the new Safe Blaster slot game, as well as the popular Champion Tales crash game, the famous Top+Plus table games collection and much more.
Attendees at G2E Las Vegas 2024 are encouraged to stop by booth 2848, take part in the challenge, and help support the initiative between FBMDS and FBM Foundation. Whether you’re an expert juggler or simply want to get involved, every attempt counts towards the greater goal of raising funds for global causes.
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