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SPORTRADAR EXPANDS OPERATORS’ MARKETING REACH BY LAUNCHING AD:S PAID SOCIAL ON SNAPCHAT

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Sportradar (NASDAQ: SRAD) today announced the integration of its ad:s technology into Snapchat, the Snap Inc. owned visual messaging app, creating a new channel for betting operators to engage and acquire customers using the sports technology company’s paid social media advertising service.

Expanding the ad:s paid social media advertising solution to Snapchat allows Sportradar to connect sportsbook operators with customers amongst the app’s audience of 375 million active daily users and over 750 million monthly active users. Snapchat’s advanced age and location targeting capabilities guarantee that only legally qualified audiences are reached. Snapchat is an important addition to the ad:s portfolio due to its popularity in mature territories such as Western Europe, as well as in the United States, where sports betting is a growing market.

Developed specifically for the sports betting and igaming industries, Sportradar’s ad:s paid social solution uses artificial intelligence to provide operators with a deeper understanding of their customers and the means to serve personalised adverts to individuals across Snapchat’s ad offerings. Using data driven automation and programmatic technologies, ad:s instantly generates millions of advert creatives and highly targets their delivery to sports bettors of legal age on social media, enabling them to provide the right message to the right customer at the right time.

Florian Geheeb, Global Director Advertising Sales, at Sportradar said: “More than three billion people worldwide actively engage with social media each month, so operators are increasingly turning to paid social advertising to boost their acquisition campaigns as it’s a great tool for targeting defined customers.

“By integrating our industry specific advertising solution into Snapchat, one of the world’s most consumed and strategically important social media platforms, Sportradar is unlocking a new channel to optimise the marketing performance of sportsbook operators.”

Ross Hartnett, Manager, Real Money Gaming at Snap Inc. said: “We’re delighted to have Sportradar’s proprietary ad:s paid social service integrated on Snapchat. This partnership will provide the Real Money Gaming operators the opportunity to dynamically reach millions of sports fans of legal gambling age in legal locations with unique creative, real-time game stats, betting odds and more. By combining Sportradar’s industry expertise with Snapchat’s advertising products, we look forward to continuing to innovate unique user experiences for operators and Snapchatters.”

Features of Sportradar’s ad:s paid social media advertising service include campaign management, measurement tools that optimise performance in real time, and automated creative production featuring the latest sports fixtures and betting odds.

Sportradar adheres to the highest standards of socially responsible advertising across its ad:s service, with all campaigns complying with necessary regulations. The ad:s platform has the ability to highly target all adverts to reach only social media users of legal gambling age and Sportradar encourages all of its clients to remove identified ‘at-risk’ individuals from their paid social activity and digital advertising.

Snap Inc. have worked closely with industry stakeholders via forums such as the Betting & Gaming Council’s (BGC) Ad Tech work stream to ensure operators are able to market their service responsibly. BGC members uphold the Industry Code for Socially Responsible Advertising, whereby paid social advertising must be targeted to those 25+ unless the platform can demonstrate accuracy in targeting those 18+. In addition, Snap Inc. have launched a user-facing tool allowing users to opt out of receiving gambling advertisements on their platform.

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Homa appoints Devin Radford as VP of Business Development

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Homa appoints Devin Radford as VP of Business Development
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Homa, a global mobile game publisher, is pleased to announce the appointment of Devin Radford as its new VP of Business Development. With 18 years of experience in business development in key companies in the video game, entertainment, and mobile advertising industries, Devin is set to make significant contributions at Homa.

Devin arrives at Homa after a successful 3.5-year tenure at OneTeam Partners where he served as SVP of Games leading the video game licensing business across 8 professional sports players associations, including NFLPA, MLBPA, MLSPA, NWSLPA, WNBPA, and more. Before that, he spent 8 years in executive Business Development roles at The Walt Disney Company and Twentieth Century Fox’s game division, FoxNext. During his time at Twentieth Century Fox/FoxNext, Devin served as VP of Business Development contributing to a licensed games portfolio that generated over $1b in total revenue by establishing partnerships with best-in-class developers for games like Avatar: Frontiers of Pandora, Family Guy: The Quest for Stuff, and Animation Throwdown: The Quest for Cards. Furthermore, Devin played a key role in transforming Fox’s video game business from licensed games to becoming a leader in original game development and publishing culminating in the release of Marvel Strike Force.

With his extensive expertise and proven track record, Devin will enhance and strengthen Homa’s game developer ecosystem. He will spearhead the development and execution of strategic partnerships, collaborating with world-class studios to support Homa’s mission of developing enduring games enjoyed by millions. He will also define and manage a dynamic pipeline to secure global mobile gaming publishing deals and forge new alliances with leading studios, working closely with the Product Strategy and Corporate Development teams, among others.

In the words of Henry Lowenfels, President and CBO at Homa: “We are building something massive here at Homa, and it starts with strategic partnerships and a world-class studio ecosystem. We’re excited to welcome Devin to the team and leverage his strong network and expertise to continue growing our business”.

“I’m truly excited to join Homa at this pivotal moment in its growth trajectory and to collaborate with such a seasoned team. I look forward to connecting with the best studios that can contribute to Homa’s mission of providing audiences with amazing gaming experiences,” added Devin Radford, VP of Business Development at Homa.

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Endorphina Press Releases

Endorphina partners with the iGaming legend – QTech Games!

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Endorphina partners with the iGaming legend - QTech Games!
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The leading provider of online casino games, Endorphina, recently started a collaboration with QTech Games, the leading game distributor for emerging markets. With this partnership, Endorphina will be able to introduce its products to new audiences, and QTech Games will bring high-quality content to its numerous partners.

By partnering with QTech Games, Endorphina opens the doors to new audiences and customers, which will lead to new business opportunities in the future.

In the words of Endorphina’s Operations Director for ES Games, Lusine Khudaverdyan: “After a milestone year, we’re continuing to reignite the iGaming space in 2024 with more immersive gaming experiences. Teaming up with QTech represents a great opportunity to strengthen our product distribution across emerging territories and deliver our fantastic games to a range of untapped operators. QTech Games remains the pre-eminent player in these exciting and diverse margin markets. We can’t wait to see how our games connect with new audiences, and we will look to expand this partnership over the year ahead.

Endorphina’s production line combines the best of maths, art, and gameplay, combining these key facets into compelling products for the end users. We aim to deliver world-class slot game provision for the sector, and this deal is another validation of that truly global expansion plan.”

QTech Games is the leading game distributor for emerging markets with a combined 50 years of experience, simplifying client acquisition for providers by offering a single integration solution to a large client base. QTech Games has a global, ever-expanding network of reputable suppliers, distributors, and providers, opening an unprecedented world of possibilities and prizes in online gaming.

As the CCO of QTech Games, Daniel Long, said: “We’re dedicated to rolling out high-quality content that drives revenue for our partners. So, this deal with Endorphina extends our impressive sequential pipeline for 2024. In today’s marketplace, only premium games of the highest standard separate you from the crowd, so we’re delighted to see how Endorphina has fulfilled this demand. That means stunning graphics, coupled with the latest maths models for improved gameplay and high-variance volatility where desired.”

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Stretch Network’s New SONIC CASH FEST!

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Stretch Network's New SONIC CASH FEST!
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Stretch Network is announcing its latest leaderboard promotion: SONIC CASH FEST with a completely new structure. Promotion starts on June 13, 2024, exclusively on Stretch’s Global Network where players will compete specifically on sonic tables with a chance to claim a share of the weekly updated $10,000 prize pool.

Stretch is switching things up from the previous promotion, “Online Cash Fest”, to bring this new challenge to the users. Now leaderboards are reset every Monday and players can monitor their progress with real-time updates, accessible in the poker lobby’s “LEADERBOARDS” section.

Seize the chance to join this thrilling offer, bringing an entirely new gaming experience to the players.

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