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How Gaming in Europe has transformed over the last 10 years
Gaming has come a long way over the last decade, especially in Europe. From the introduction of new technologies to changing regulations, the gaming industry has transformed dramatically. In this article, we will discuss the changes that have taken place in the European gaming industry over the last ten years, with a focus on the rise of online casinos.
The Rise of Mobile Gaming
One of the most significant changes in the gaming industry over the last decade has been the rise of mobile gaming. With the widespread adoption of smartphones, more people than ever before have access to gaming platforms. Mobile gaming has become so popular that it now accounts for more than 50% of the gaming market. The convenience and accessibility of mobile gaming have led to a surge in the number of people playing games, particularly casual gamers.
The Rise of Online Casinos
The most significant change in the European gaming industry over the last decade has been the rise of online casinos. Online casinos have exploded in popularity, attracting millions of players from all over the world. This growth can be attributed to a combination of factors, including the convenience of playing from home, the availability of a wide range of games, and the opportunity to win big. The regulation of online casinos has also changed over the last decade. In many European countries, online gambling is now legal and regulated. This has led to an increased variety of online casinos, including live casino uk 32red. This wide variety has resulted in overall better services and more options for players.
Esports Goes Mainstream
Another significant change in the gaming industry over the last ten years has been the emergence of esports as a legitimate form of entertainment. Esports tournaments and leagues have exploded in popularity, with prize pools for significant events reaching millions of dollars. As a result, esports has become a mainstream form of entertainment, attracting a global audience of millions of fans.
The Changing Face of Console Gaming
The evolution of console gaming over the last decade has been remarkable, with significant improvements in processing power, graphics, and other features that have made gaming experiences more immersive and enjoyable than ever before. The release of the PlayStation 4 and Xbox One in 2013 marked a major turning point in the industry, with both consoles offering powerful hardware and exciting new features that set them apart from their predecessors.
Over the years, both consoles received numerous updates and upgrades, including performance improvements, bug fixes, and new features. One notable development was the introduction of virtual reality (VR) gaming, which allowed players to experience games in a whole new way. Sony released its VR headset for the PlayStation 4 in 2016, while Microsoft announced its partnership with Oculus to bring VR to the Xbox One in 2015.
In late 2020, the latest generation of consoles was released, with Sony’s PlayStation 5 and Microsoft’s Xbox Series X/S offering even more significant upgrades and improvements. These consoles boast faster processing speeds, improved graphics, and support for ray tracing, which enhances the realism of lighting and shadows in games. They also offer features like haptic feedback, which provides more realistic tactile sensations, and 3D audio, which creates a more immersive sound environment.
Ultimately
The last decade has been a transformative period for the European gaming industry. Mobile gaming has become ubiquitous, esports has gone mainstream, and console gaming has continued to evolve. However, perhaps the most significant change has been the rise of online casinos. With more people than ever before playing games online, the future of the gaming industry in Europe looks bright.
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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.
Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.
Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”
Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.
“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”
SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.
PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.
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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS
Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots.
Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic.
At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.
Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins.
Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.”
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.
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Kambi’s Festival of Sportsbook returns for fourth year
Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.
Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.
Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.
Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.
Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”
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