Relax Gaming, the iGaming aggregator and supplier of unique content has signed a deal with Betsson that will see the supplier’s in-house and third-party content reach a broader network of players in Greece.
This partnership greatly enhances Relax’s ever-growing presence in key regulated markets across Europe and comes just weeks after the company received approval to operate in Sweden.
Renowned for its high-quality offering, Betsson has been operating in Greece for nearly two years, with the company’s array of engaging content proving popular with Greek players.
As a result of the deal, players will now have the opportunity to enjoy Relax Gaming’s extensive portfolio of top-performing slots including Temple Tumble Megaways, Money Train and Iron Bank.
In addition to the aforementioned proprietary content, Betsson customers will also have access to a wide selection of titles released by Relax Gaming’s Silver Bullet and Powered By Relax partners.
Marking the latest market entry for the leading provider, Relax Gaming was awarded an iGaming Supplier License by the Hellenic Gaming Commission at the start of 2023 after the regulator moved to a new online gambling licensing system in 2021.
Nadiya Attard, Chief Commercial Officer at Relax Gaming, said: “We are thrilled to have signed a deal with Betsson, a company that has earned its reputation for being one of the leading operators across the globe. Partnering with them in Greece where they already possess a strong understanding of the audience will be a huge benefit to us as we work to cement our foothold in the market.”
Anastasios Apostolou, Gaming Manager at Betsson Gr, said: “Relax Gaming has been a part of the Betsson family for some time now, so we are thrilled to welcome them into the portfolio of innovative gaming content partners of Betsson.gr too. With an extensive and diverse casino offering, Relax is a great fit for the Greek audience and our expanding games customer base.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was recently named the Best Mobile Gaming Software Provider at the EGR B2B Awards, Casino / Slot Developer of the Year at the SBC Awards, and was awarded GGA’s Product Launch of the Year for Dream Drop Jackpots in February.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
Air Dice Group Awarded B2B Greek License
Air Dice Group, a game developer for the iGaming industry specializing in strategy-influenced money games, has announced that it has been awarded with a B2B license from the Hellenic Gaming Commission.
“We are delighted as a company to have attained our Hellenic Gaming Commission B2B license,” the Partner and Chief Business Development Officer for Air Dice, Erkki Nikunen, said. “Our business continues to expand across multiple regulated jurisdictions and the Greek license is a further example of our teams’ commitment to regulatory compliance and the exemplary standards of our game technology and focus as a company. We look forward to having our games portfolio including Wandering Devourer, Neon Shifter and much more available within Greece as one of continental Europe’s largest regulated markets.”
Push Gaming enters the Greek market partnering with Kaizen Gaming
B2B gaming supplier Push Gaming has expanded its global footprint after entering the Greek market.
The provider’s entry into Greece represents another large European regulated market that Push Gaming has recently launched in, following its entry in Italy earlier in the year.
Kaizen Gaming, which operates under the brand Stoiximan in Greece, is the largest gaming operator in the market and has struck an exclusive deal with Push Gaming to offer its games for an initial eight-week basis.
The deal will see Kaizen Gaming’s players gain access to the studio’s latest hits, such as Razor Shark and Rat King, as well as classics from its vast portfolio, such as Jammin’ Jars.
Push Gaming’s entry into Greece will provide a significant boost to its global expansion plans and follows multiple tier-one integrations with Betway and bet365 alongside additional market entries.
Fiona Hickey, Director of New Business and Markets at Push Gaming said: “It’s an incredible achievement to be entering the Greek market so soon after our launch in Italy. Establishing ourselves with the largest gaming operator in the jurisdiction is a testament to the phenomenal success and global recognition our titles have accrued.
“We’re excited for Greek players to be entertained by our catalogue of hits with the entry serving as a microcosm of the incredible success we have been enjoying in recent years. We look forward to rolling out our titles to more operators within the jurisdiction and seeing the reception our slots receive from players and operators in another growing region.”
Vangelis Dedoulis, Director of Product, Gaming & Rewards at Kaizen Gaming, said: “Push Gaming’s slots have become synonymous with offering entertainment-focused experiences that have thrilled players around the world.
“We are delighted to be the first operator delivering Push Gaming’s titles to our player base in Greece, enhancing our content with their numerous hits and ensuring a rich array of entertainment is available to our customers.”
Relum signs deal with ZEUSPLAY
Relum, the casino engine provider redefining the vision of optimal iGaming casino content aggregation and product marketing solutions, announced a distribution deal with ZeusPlay, the Greek casino games provider.
The agreement allows ZeusPlay’s 50+ games portfolio, including Great Buffalo, Don Mafioso, and Diamond’s Fortune, to be integrated into the Relum aggregation solution.
Relum offers 14,000 games in an expansive catalog from over 180 industry-leading providers and advanced engagement tools for player marketing retention and revenue optimisation. The platform also provides promotional tools for growth opportunities.
Emil Hakobian, the CEO of Relum, said: “We continue to provide the strongest content propositions concerning casino games. ZeusPlay has a great portfolio of games and shall provide excellent growth and content opportunities for our partners.”
Antonios Zlatanos, the CEO of ZeusPlay commented: “We are impressed by Relum’s depth of content as a casino aggregator, and likewise the tools and features their solutions provide online casinos. This commercial partnership allows both parties access to more games content for revenue growth, and we are positive Relum’s customers will enjoy our 50+ games and in addition we are adding 1-2 new games in our pipeline every month.”
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