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NowBetNow Shortlisted for 3 EGR B2B Awards

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NowBetNow Shortlisted for 3 EGR B2B Awards
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UK-based provider of automated personalised content for iGaming and casino operators NowBetNow, has been shortlisted in the Acquisition & Retention, Marketing & PR Supplier and Multi-Channel Supplier of the Year award categories, in the upcoming EGR B2B Awards 2023 which take place this year at the Roundhouse, London on the 8th June 2023.

The EGR B2B Awards honour marketing service and IT suppliers which enable innovative, multi-channel marketing and advertising strategies or create and deliver technology solutions which boost customer acquisition and retention for operators across the iGaming world. They celebrate the very best service providers within the iGaming industry including betting and gaming software, networks, compliance, mobile, payments, recruitment, IT and infrastructure solutions.

NowBetNow provides technology which generates and displays dynamic live bet suggestions, offers dynamic prices, is personalisable and clickable straight through to betslip.

NowBetNow’s technology makes it possible to have highly specific, fully customised, real-time, live-priced content for multiple matches, markets and odds formats ongoing – all tailored to the preferences of the individual users receiving it, and in their preferred language for operators serving multiple territories.

NowBetNow is able to deliver volumes and varieties of betting content at scale. Today some of its operator customers are showing over 200,000 pieces of unique betting content per month across multiple channels – all powered by NowBetNow.

NowBetNow can deliver click through data on new offers and modules, enabling operators to apply this customer insight to fine tune campaigns to only use methods which generate maximum consumer engagement, boosting average revenue per player.

Before NowBetNow started developing its core offering back in 2018, operators had to write and design display content manually using tools like Photoshop. NowBetNow transformed that highly labour-intensive exercise, which tended to lead to creation of generic, long-term offers like ‘Bet £10 get £20’ or ‘Bet on this weekend’s football’, into something that is far more dynamic, personalised, and automatically built to meet user preferences.

NowBetNow co-founder Stewart Vassie has more than 20 years of experience in building and running game changing technology innovators. He conceptualised and built the leading odds comparison site Oddschecker. He also founded trading automation software provider Botsphere before co-founding NowBetNow.

Stewart Vassie, Co-founder and Chief Executive, NowBetNow said: “We are really pleased to have been shortlisted in three different categories in this year’s EGR B2B Awards. The event is the highlight of our industry’s awards calendar, and to be in with not one but three chances of winning top recognition for supporting our operator customers to attract, acquire, retain and increase the loyalty and value of their gamers – communicating with them in a highly targeted and personalised way across their preferred channels – is testimony to the fantastic progress we’ve made over the last five years since launch.”

 

Gambling in the USA

Gaming Americas Weekly Roundup – September 18-24

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

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SB22 has introduced Lucky22, a first-of-its-kind wager placement streamlining system that is fully integrated into its proprietary K22 self-service gaming kiosk. The patent-pending Lucky22 button provides the player with a set of simple, tailored wagering offers, which can adjust the bet and amount wagered based on how much the player wants to win.

Twenty-Nine Palms Band of Mission Indians, a Native American Tribe in Southern California, has standardised its growing business and government operations on Oracle Fusion Cloud Applications Suite to support its mission of being a self-sustaining, independent Tribe.

Several points in Shawnee, Okla., are shining brighter now that JCM Global has installed numerous outdoor digital signs for the Citizen Potawatomi Nation. The Citizen Potawatomi Nation Monument now glows with a 10mm Mitsubishi NXL Series measuring 9.5 feet wide x 5 feet high and enables the Tribe to dynamically communicate messages to members and visitors.

In an effort to combat illegal gaming activities, Michigan Gaming Control Board Executive Director Henry Williams recently met with Flint Mayor Sheldon Neeley and State Rep. Cynthia Neeley (D-Flint) to discuss strategies to help deter and crack down on illegal gaming operations in the city.

Win Systems is going to attend G2E Las Vegas, to be held October 10–12 at the Venetian Expo. The company will be at the same booth as last year, #4447, where visitors will be able to see and learn first-hand about all the latest innovations designed to optimise casino operations and player experience.

edX, a leading global online learning platform from 2U Inc., and global technology leader HP Inc. announced a new online Professional Certificate programme in Esports Management, Game Design, and Programming to bring cutting-edge skills to learners globally.

CT Gaming has officially announced its attendance at G2E 2023, taking place in Las Vegas from 10-12 October. The Expo is recognised across the industry as a crucible of innovation and business opportunities, where CT Gaming will be presenting a blend of its legacy products and new developments at stand 2050.

INTELITY announced that it will exhibit at the 2023 Global Gaming Expo from October 9–12 at The Venetian Expo in Las Vegas, Nevada. During G2E 2023, INTELITY will highlight the latest updates to its cloud-based Platform R5, as well as its newly updated API capabilities, both used by dozens of casinos around the world.

Partnerships

SharpLink Gaming announced that SaharaBets will be the first U.S. sports betting operator to begin integration of SharpLink’s innovative new C4 BetSense technology into its online betting platform.

CT Interactive has signed a distribution deal with Vivelo24. Through this agreement, the Mexican players will get the chance to experience the amazing products of the leading online provider CT Interactive.

Playtech has announced its continued partnership with betPARX. Under this collaboration, betPARX has integrated Playtech’s industry-leading IMS platform and native mobile applications to power its launch in Maryland.

With the grand opening of The Queen Baton Rouge, the first land-based casino in the city, The Queen Casino & Entertainment has successfully launched Konami Gaming’s SYNKROS casino management system.

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FACEIT reveals personal CS:GO wrap up with FACEIT REPLAY

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As we get ready for CS2 on FACEIT, let’s look back at your achievements so far! ESL FACEIT Group (EFG), the leading esports and video game entertainment company today launches FACEIT REPLAY, an epic reflection on Counter-Strike: Global Offensive (CS:GO) that lets its 30 million users relive their CS:GO history on the FACEIT platform.

The new shareable feature lets players discover their personal stats from the last three years, such as global/local rank, number of kills, headshot accuracy, best map and more.

As FACEIT is the most popular training ground for pro Counter-Strike players, FACEIT REPLAY can also reveal the data of some of the game’s biggest stars, including FACEIT #1 ranked player Ilya “m0NESY” Osipov, and acclaimed Dutch player Shuaib “D0cC” Ahmad. Amateur players will also be able to compare their stats against the pro players.

I wanted to share the details in case this is of interest for news. Assets including pro player FACEIT REPLAY graphics can be found here.

 

  • As the world eagerly awaits the launch of Counter-Strike 2, FACEIT, the world’s leading online platform for competitive gaming, has launched FACEIT REPLAY, an opportunity for the community to reflect on three years of grinding, winning, losing, and improving on CS:GO.
  • Players can head to FACEIT REPLAY now to discover their FACEIT Replay and learn where they place amongst the world’s biggest community of serious Counter-Strike players, including some of the world’s best pro players.
  • FACEIT users can now share their accolades such as global/local rank, number of kills, headshot accuracy, best map, kill breakdown, minutes played and more directly on social media to compare with friends and famous members of the community.
  • Pros already using the new feature include:
Player Minutes played Elo Total Matches
m0NESY #1 189,274 7,200 4,970
fame #4 209,958 6,363 5,524
ZywOo #21 141,928 5,960 3,774
NertZ #20 228,071 5,962 5,949
b1t #18 220,542 5,971 5,660
  • Counter-Strike talent have also been discovering their CS history on FACEIT:
  • On FACEIT, players can join communities, gather tips and feedback for their path going pro and can join or host matches on private servers. FACEIT provides its own ranking system in which players start at Level 1 and are able to reach Level 10. Players can participate in community tournaments or qualify for the FACEIT Pro League and start the journey to become one of the best CS players in the world. To ensure a safe environment, FACEIT offers its industry leading anti-cheat and chat moderation through its own AI called “Minerva”.
  • For more information about FACEIT head to FACEIT.com. Follow us on Twitter, Facebook and Reddit. Watch clips and tournaments on FACEIT’s YouTube and Twitch Channels. For more general information, visit eslfaceitgroup.com or follow ESL FACEIT Group on LinkedIn.

 

Let me know if you have any questions.

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Leading mobile games developer TapNation celebrates an epic milestone at Times Square: over a billion downloads and counting.

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French mobile game developer and publisher TapNation has reached over a billion downloads across its entire games portfolio.

French mobile game developer and publisher TapNation has reached over a billion downloads across its entire games portfolio.

TapNation’s games portfolio includes Ice Cream Inc — which has been downloaded over 230 million times — Thief Puzzle and Giant Rush.

“One billion downloads is hard to comprehend, especially when we think about the path that led us there! This success was made possible thanks to all the work of our team, but also the tools and processes we developed in-house to empower our employees,” says Hervé Montoute, CEO and co-founder at TapNation.

“We were convinced from day one that gaming will be a strong player in the AI space, so we also included prediction and Machine Learning pipelines whenever we could. We are incredibly grateful for the support of our players and look forward to continuing to deliver exceptional gaming experiences.”

2023 has been a landmark year for TapNation. It was recognized as a finalist for Best Developer at the 2023 PGC Awards and also featured in the prestigious French Tech 120. At the core of all this however, is the firm’s expert creative team.

“TapNation is first of all, a pool of talented and passionate people. We have a strong company culture, where our employees strive and grow within the gaming space,” comments Igor Zabukovec, co-founder and CTO at TapNation.

“We also are deeply rooted in tech and AI, with engineers coming from different backgrounds. We are a truly international team with more than 13 nationalities represented — our market is global, so is our team!”

In line with its tech-driven ethos, TapNation is seamlessly integrating the latest AI advancements into its pipelines, including ChatGPT and real-time user segmentation. The firm’s agile development approach allows them to prototype quickly, ensuring its games stay ahead of the curve.

“We are like a lab, where we need to create and prototype things quickly — not in months but in weeks,” continues Zabukovec. “Our tech team is built following this principle. This includes the data scientists, but also our Unity developers, backend and SDK — everyone!”

Looking ahead, TapNation has ambitious initiatives for 2023 and beyond. It remains committed to player-centric game development: prioritising the needs and preferences of its loyal fanbase.

With a steadfast focus on technological advancements, TapNation aims to continue expanding its tech stack and developing cutting-edge tools to reach its next milestone of 5 billion downloads.

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