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NowBetNow Shortlisted for SBC Award at SBC Summit 2023



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NowBetNow shortlisted in the coveted Rising Star in Sports Betting Innovation/Software category in this year’s SBC Awards

Provider of automated, multi-channel personalised content for iGaming and casino operators, NowBetNow, has been shortlisted for the Rising Star in Sportsbetting Innovation/Software of the year award at this year’s SBC Awards in Barcelona on September 21, 2023.

This award was created to recognise the leading software innovators helping to transform the sports betting market. NowBetNow automates betting suggestions content for several major sportsbook operators. Its technology generates and displays live bet suggestions, has dynamic prices, is personalise-able and clickable straight through to betslip.

Before NowBetNow started developing its core offering, there was nothing in the market like it. NowBetNow has transformed the nature of operators’ bet suggestions. Pre-2018, operators had to write and design display content manually using tools like Photoshop. Because this process was previously so labour intensive, until recently display content published on operators’ websites tended to contain long-term, generic offers like ‘Bet £10 get £20’ or ‘Bet on this weekend’s football’.

The volume of offers being created in a typical week was limited by marketing manpower available to operators. It was a constant frustration for them. NowBetNow can deliver large volumes and varieties of personalisable betting content at scale for operators regardless of channel and jurisdiction.

Today, NowBetNow enables some of its operator customers to show over 200,000 pieces of unique betting content per month across multiple channels, all in a highly brand consistent, channel-optimised and fully compliant manner.

To produce this compelling content, NowBetNow integrates with the customers’ back-end systems including price feeds, casino and wagering data. Operators’ customers prefer NowBetNow-created content because it provides bet-able content that is available when and wherever they are: on the app, via the website, e-mail, Facebook, Instagram or X (formerly Twitter).

Typical time from decision to select NowBetNow, to go live, is under 30 days. NowBetNow can also click through data on new offers, enabling operators to apply this customer insight to fine tune campaigns; only using methods that generate maximum consumer engagement to boost average revenue per player.

The SBC Awards celebrates the very best of the iGaming industry including sportsbook and casino software providers, operators, payments and marketing services providers. SBC Award winners will be unveiled at the SBC Awards Dinner on September 21, 2023, to be held at Caves Codorniu, Barcelona as the climax of the SBC Summit Barcelona taking place at Fira Barcelona Montjuic from September 19 to 21, 2023.

“It is great to be recognised at the SBC Awards Barcelona once again,” the co-founder and Chief Executive Officer for NowBetNow, Stewart Vassie, said. “NowBetNow has built the solution to increase advertising personalisation while automating delivery of timely, relevant live bet suggestions to customers across multiple digital channels and using multiple languages.

“As a result, we now know we can add value to many more largescale operators in both the sportsbook and casino world. We look forward to delivering more value to cutting-edge operators now we have proven our value working with some of the largest players in the market.”

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Calling All Gamblers: BGaming to Become a Partner of The First-ever Online Streamers Awards



Calling All Gamblers: BGaming to Become a Partner of The First-ever Online Streamers Awards
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Scatters Club, a global community of passionate gambling streamers and players, announces the first-ever online Streamers Awards. Popular iGaming content provider BGaming with a portfolio of over 100 products, has partnered with Scatters Club, in order to contribute creative offerings to the world of online gambling.

Scatters Club rolls out the red carpet online for top streamers. The event will celebrate the creative achievements of gambling streamers, and awards and global recognition will go to the best performers.

Nominees will vie for the ultimate prize: the audience’s love and the Scatters Crown Trophy. Everyone is welcome to nominate their favorite streamer on this website, or streamers can self-nominate in a category that highlights their flair and creativity.

Nominations are open from December 4 to December 30 for international applications:

  • Most Hilarious Reaction to a Win
  • Most bright Reaction to a Lose
  • Coolest Background
  • Craziest Outfit
  • Best Streamer Collaboration
  • Community Champion
  • Rising Star in Gambling Streaming
  • Most Responsible Streamer
  • Everyone’s Favorite Gambling Streamer
  • The Best Female Streamer

All submitted and approved applications are placed on the long list for their respective nominations, and the vote-casting period begins. Every fan of gambling can vote for their favorite streamer on a dedicated page.

After that, the TOP-5 streamers in each category will be shortlisted, and public votes will determine the leaders in various nominations.

As gambling fans cast their votes for the shortlist, the jury voting begins. The jury choice will remain under wraps and will only be revealed during live air on February 1, when the winners will be crowned as streaming legends.

The voting period wouldn’t be complete without the audience’s favorite bets. Top Five Streamers will be chosen for the Legend of the Year title based on the stats provided by Casinolytics, a Scatters Club’s partner. Everybody is invited to place bets on who they think will be crowned with the title. Predictions can be submitted from December 8, 2023, to January 30, 2024. The winners will be announced online on February 1, 2024.

To make the award night genuine and thrilling, Scatters Club will invite a secret host. Amping up the fun, famous gambling streamers will make guest appearances to announce the nominations and winners chosen by a special jury. The names of the jury and guests will be revealed soon along with many more mind-blowing features of this event.

During the Streamers Awards event, Scatters Club will have the support of its partner, BGaming.

Stay tuned for the Streamers Awards updates while spinning your reels!


About BGaming: BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,000+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 100+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.


About Scatters Club:

Scatters Club is a global community of streamers, players, and fans of online slot games. The community provides a captivating and supportive environment for like-minded people to come together, share tips and tricks, and enjoy playing online slots. Streamers who are members of Scatters Club can grow their audience faster and increase revenues.

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Belatra Games Celebrates the Festive Season with Mesmerising Merry Hog



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Belatra Games, the specialist online slots developer, has proudly unwrapped its festive inspired title, Merry Hog.

Players will be able to immerse themselves amongst a variety of special symbols across the main game and free games. The wild symbol hog serves as a substitute for a wide selection of medium festive themed symbols. Magic safes are introduced in both the base and free games. These safes trigger the Open and Nudge bonus, revealing paid symbols or the sought after Golden Hog symbol, which returns even more prizes.

The Golden Hog, bonus, and +1 scatters play a pivotal role in this game. Exclusively in free games, the Police Control and multiplier symbols appear, freezing the Magic Safe reel and offering 2x and 5x multipliers to boost winnings.

Merry Hog is enhanced with its yuletide symphony that complement the innovative mechanics. The game remembers the position of the reels after each bet, adding a strategic element for players. Free games, the gift that keeps giving, is activated with three or more bonus scatters. It starts with an accumulative multiplier at +1, which increases with each spin. A special horizontal reel at the top of the screen will fill reels with stacks of magic safes.

The joy in Merry Hog is heightened through the clever Police Control symbol and scatter +1, both of which extend free games. Additionally, the game features coin symbols with values ranging from one to 2,500, catering to a diverse range of players.

Merry Hog also features Belatra Games’ Buy Bonus, which allows players to enter the bonus game directly if they have the required number of credits.

“Merry Hog is more than just a game; it’s a celebration of the festive season that is packed with surprises and potential big wins,” the Chief Commercial Officer for Belatra Games, Sergey Chernyavski, said. “We invite players to dive into this joyful adventure that promises a blend of fun and excitement.”

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Spinomenal Introduces New Majestic King Ice Kingdom Slot



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Leading iGaming content provider Spinomenal is delighting players this December with the release of its cool slot, Majestic King Ice Kingdom. This new Spinomenal studio release joins The Wildlife series that is accessible within the Spinomenal universe.

Majestic King Ice Kingdom transports players into a world where an ice storm blows across the savannah in an adventure worthy of the white lion. The game is set within a 5×3 design and it has 25 winning pay lines. An uplifting soundtrack immerses players in the game alongside wild animals like zebras, elephants, vultures and giraffes; each representing medium symbols.

In the main game, the striking white Lion Wild counts as any symbol except for double symbols, free spins and bonus. Land five wilds on a winning line and players will be rewarded with x200 the bet. Players will love that this title includes two impressive bonus game and free spin features.

Three or more free spin symbols will initiate the free spins feature. Once active, players must try their hand at the wheel of fortune to reveal how many spins will be granted and choose which medium symbol will return double.

The bonus game will begin only if the golden Tree Bonus symbol appears three or more times. Kicking off the round, players receive three spins and the challenge is finding as many golden tree symbols as possible to boost the multiplier meter, which will activate once the spins have been completed. One multiplier meter cell will be completed with five winning symbols and it’s possible to earn extra spins by uncovering the +1 symbol.

While the reels spin, the Only Double symbols have the potential to show themselves and cause all symbols to appear in their duplicate form.

“Majestic King Ice Kingdom is bound to be a roaring success given its multiple in-game features and classy design,” the Chief Commercial Officer for Spinomenal, Nir Ronen, said. “The opportunity to join our majestic white lion in a blended environment will have players clawing to experience this game.”

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Prague Gaming and TECH Summit 2024


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