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Armalytix to Help Buzz Bingo Safeguard its Customers
New partnership to streamline financial risk checks and enhance customer experience
Leading data intelligence fintech Armalytix today announce a partnership with Buzz Bingo, the largest omni-channel bingo brand in the United Kingdom (UK). The use of technology to prevent gambling harm and protect the vulnerable marks an important step by one of the UK’s leading operators in the gambling industry.
The new partnership has seen Buzz Bingo deploy Armalytix’s best-in-class tools across their customer base in a bid to meet the gambling industry’s increasingly stringent regulations. These new tools have allowed Buzz Bingo to address the twin issues of player financial risk by spotting evidence of harm and vulnerability and potential financial crime without creating undue friction in the customer process.
The partnership has borne fruit after a number of months of working together with Buzz Bingo already recording a two-and-a-half-times increase in customer completion rates of financial risk checks. The tools have also led to an almost three-times increase in the speed at which they have been able to complete these checks, with 65% completed on the same day a check was started and 80% within three days.
“Working with Armalytix has resolved the issue of a complex and laborious process of customers locating and sending in personal and financial documents, which we’re delighted to see has led to an increase in uptake and quicker completion rates,” the Chief Compliance Officer for Buzz Group, Simon Reynolds, said. “The unique insights and summarized information that we get from Armalytix have proved hugely valuable and enable us to keep our customers safer by making decisions on affordability faster and more accurately.”
Armalytix’s unique modular process used to capture customer data securely has helped Buzz Bingo to streamline separate processes into one; such as allowing the submission of a customer’s ID document and payslip at the same time.
Financial risk checks have traditionally been manual, inconsistent and unscalable with recourse to bank statements provided by the client. However, solutions utilizing Open Banking and other technologies have made these checks fast, convenient and, most importantly, effective.
Armalytix’s tools have helped to simplify and quicken the customer journey across a number of industries with the ability to collate all necessary data. For gambling operators, this auditable and consistent output aligns with regulations and allows a scalability that no manual process can.
“Often we find clients undertaking regulatory checks manually and using open-source data that doesn’t address the circumstances of the customers,” the Chief Executive Officer for Armalytix, Richard McCall, said. “Our tools help to address player protection requirements and speed up decision-making substantially.”
Armalytix also recently partnered with BetSmart Consulting, a leading gambling compliance consultancy, which will see the pair continue to work together to design rigorous checks for gambling operators across the UK.
This partnership with Buzz Bingo demonstrates Armalytix’s effectiveness in the gambling and gaming industry after success in the legal, accounting and financial services sectors.
Latest News
SkillOnNet Launch Live Arcade Game ‘The Coin Pusher,’ with Betterlore
SkillOnNet and Betterlore have unleashed a completely unique game on the industry, one that marries the nostalgia of traditional arcades with a truly high-tech experience. ‘The Coin Pusher’ lets players control real coin-pushing machines beamed live into their homes from Betterlore’s studios in Europe. This one-of-a kind gaming experience is now live on the SkillOnNet network in selected markets and then rolled out globally in the coming months.
Coin-pushers, also known as penny pushers or dozers, are popular in end-of-the-pier arcades the world over. The Coin Pusher works in exactly the same way. Players drop coins into the playfield, aiming to push others over the edge. Then they sit back and watch the action in real time, with each coin and chip that falls instantly credited into the player’s wallet.
With over 100 playfields in different configurations available, players always have access to a game, though each player can only control one playfield at a time. The Coin Pusher guarantees minimal latency, ensuring a smooth, real-time gameplay that accurately reflects each move and coin drop.
It’s the first game from Betterlore, a startup that aims to couple popular physical machines with the power of online technologies. In doing so, the company says it is building an entirely new category of online gaming involving live mechanics and two-way interactions between the player and gaming machine in real time.
SkillOnNet is a global entertainment powerhouse that operates dozens of market-leading igaming brands in numerous regulated jurisdictions across the world. These include household names like PlayOJO in the UK and Ontario; PlayUZU in Spain, Mexico, Peru and Buenos Aires City; BacanaPlay in Portugal, and DrueckGlueck in Germany.
Jani Kontturi Head of Games at SkillOnNet said: “This is not just about pushing coins, it’s also about pushing boundaries. The Coin Pusher blends the excitement of classic arcade machines with the convenience of online gaming – and you won’t find anything like it anywhere on the internet. Betterlore is a truly exciting new company that is bringing completely new ideas to the industry. We can’t wait to see what they come up with next.”
Maximilian Schmitt Sales & Business Development Manager at Betterlore said: “Coin-pushers are beloved by people across the world, and everyone knows how to play. That’s why we’re delighted to partner with a truly global company like SkillOnNet on our very first game, because we believe The Coin Pusher will be a hit in multiple markets.”
Latest News
SPORTRADAR DRIVES BETTING INNOVATION WITH MICRO MARKETS EXPANSION
Sportradar (NASDAQ: SRAD) is set to further transform the betting landscape with the launch of micro markets, the next generation of in-play betting products, across leading sports, opening fresh revenue streams for operators. In a strategic move, Sportradar, in collaboration with Tennis Data Innovations (TDI), is introducing micro markets for ATP tennis matches this October. This exclusive partnership marks yet another step in offering bettors more granular and engaging wagering options in tennis. Sportradar currently offers micro markets across other popular sports including soccer and table tennis.
By leveraging advanced artificial intelligence (AI) and deep tennis data from TDI, Sportradar will offer operators a cutting-edge solution that processes hundreds of thousands of data points per match. The result is eight distinct micro markets expected to generate approximately 1,500 new betting opportunities per match.
Unique to Sportradar, the ATP tennis micro markets include:
- The next breakpoint
- Will the next serve be an ace, rally, or double fault
- Who will serve the next ace
- All point outcomes (player 1 winner; Player 1 Error, Player 2 Winner; Player 2 Error)
- Total shots in a point
- Last stroke type (e.g. serve, return, forehand, backhand, or volley)
Karl Danzer, SVP Odds Services at Sportradar said: “The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.”
Sportradar is set to further expand micro markets with the addition of American football, baseball, basketball and ice hockey in the first half of 2025.
Micro betting is a form of live wagering that enables operators to offer bets on specific, short-term outcomes within a game or event.
Latest News
Mindway AI Joins Forces with Amazon Web Services (AWS) as an Official Partner
Mindway Al, a leading provider of Al-driven solutions for responsible gambling announces its official partnership with Amazon Web Services (AWS). This strategic collaboration marks a significant milestone for Mindway Al, enabling the company to leverage AWS’s extensive global network of sales professionals, advanced cloud infrastructure, and comprehensive security validation for its flagship products, GameScanner and Gamalyze.
By becoming an official member of the AWS Partner Network (APN), Mindway Al joins a global community of over 130,000 partners across more than 200 countries, with 70% headquartered outside of the United States. This partnership positions Mindway Al to harness AWS’s cutting-edge technologies, specialised programs, and robust tools to drive innovation, solve complex technical challenges, and deliver greater value to customers worldwide.
As an AWS partner, Mindway Al gains access to AWS’s extensive network of sales professionals, enabling the company to expand its market reach and accelerate the adoption of its responsible gambling solutions across diverse global markets.
Both GameScanner and Gamalyze, Mindway Al’s Al-powered tools designed to detect problem gambling behavior and support responsible gaming, have achieved AWS security validation. This ensures that the solutions meet the highest standards of security and compliance, providing peace of mind to customers and stakeholders.
Through the APN, Mindway Al will collaborate with AWS to innovate and enhance its offerings, leveraging AWS’s expertise in cloud computing, artificial intelligence, and machine learning. This partnership will empower Mindway Al to deliver even more effective and scalable solutions to its customers, driving greater value and profitability.
With AWS’s support, Mindway Al is poised to expand its presence in key markets across the globe beyond its current 61 jurisdictions, reaching new customers and delivering solutions that address the growing demand for responsible gambling technologies.
“We are very excited to partner with AWS and join their prestigious Partner Network,” said Rasmus Kjaergaard, CEO of Mindway Al. “This collaboration will not only strengthen our technological capabilities but also expand our global footprint, enabling us to make a greater impact in promoting responsible gambling on a true global scale. With AWS’s robust infrastructure and expertise, we are confident that our solutions will continue to set the standard in the industry.’
Mindway Al’s partnership with AWS underscores its commitment to innovation, security, and customer success. As the company continues to grow and evolve, this collaboration will play a pivotal role in shaping the future of responsible gambling technologies.
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