Entain CEE, a joint venture owned by the UK-listed gambling giant and the Czech investment fund Emma Capital, has agreed to buy Poland’s STS Holding. It will pay PLN24.80 per share, valuing the deal at around £750m.
Entain CEE was established last year with the intention of seeking opportunities in central and Eastern Europe. In November, it acquired SuperSport, the leading bookmaker in Croatia for around €600m. Entain aims to use the acquisition to establish a presence and launch wider growth in Balkan markets.
It will now buy a controlling 70% share in STS from family foundations owned by chief executive Mateusz Juroszek and his father Zbigniew. They have signed a binding agreement to accept the offer. They will reinvest a portion of their proceeds into Entain CEE, granting them 10% of the business depending on financial targets.
Juroszek will stay on as CEO, a position he is occupied for 11 years. He will also join the Entain CEE board. Entain said he was critical to STS’s growth.
Juroszek said: “I am very excited to be joining the board of Entain CEE, and see significant growth opportunities in the Polish market for STS under Entain’s ownership.
“Entain is a world-class operator and has already made a significant investment in this region through SuperSport in Croatia. We could not have found a better partner to help us take STS into the next phase of its growth, and it is clear that Entain shares our ambition and vision for its future.
“I look forward to continuing to lead and grow STS, and to working in close collaboration with the Entain CEE team.”
Entain CEO Jette Nygaard-Andersen said: “We are delighted to be acquiring the leading sports-betting operator in Poland, which is a hugely exciting and fast-growing market. STS is an exceptional business with a great brand, a compelling omnichannel offering, and an outstanding CEO and management team.
“The transaction is perfectly aligned with our Entain CEE strategy and our wider M&A strategy of acquiring high-quality businesses with leading positions in attractive, growing and regulated markets. Expansion across Central and Eastern Europe remains a core component of our growth plans, and STS will be an integral part of our platform in that region.”
The acquisition will be funded by Entain and Emma Capital based on their respective stakes in Entain CEE. Entain is the majority shareholder with 75% of the business. It plans to raise £600m through an equity placement and a retail offer to existing shareholders. The remaining funds from the placement will be used for future acquisitions in the near term.
Push Gaming enters Switzerland with Grand Casino Luzern
B2B gaming supplier Push Gaming has expanded its reach across Europe, following its entry into Switzerland with the prominent operator Grand Casino Luzern.
The agreement is the first for Push Gaming within the regulated Swiss jurisdiction and will see world-renowned titles like Razor Returns, Jammin’ Jars and Wild Swarm be offered to the operator, alongside new hits such as Boss Bear.
Grand Casino Luzern’s online brand mycasino will gain access to these titles on an eight-week exclusivity deal. During this time, it will be the only operator to offer Push Gaming titles in the market before its portfolio is rolled out to additional operators thereafter.
Push Gaming’s entry into Switzerland exemplifies the provider’s global expansion strategy and acts as a precursor for further growth within Europe and around the world. It follows the company’s recent entries into markets including Greece, Colombia and Italy.
Fiona Hickey, Director of New Business and Markets at Push Gaming, said: “We are thrilled to be partnering with Grand Casino Luzern whilst simultaneously entering the Swiss market.
“The operator’s leading position within Switzerland will allow our fan favourite titles to reach a vast audience and aid in further growth within the market thereafter. We are excited to see players’ reception to our unique content.”
Wolfgang Bliem, CEO at Grand Casino Luzern, said: “We are thrilled to be the first operator to introduce Push Gaming’s captivating slot titles to the passionate Swiss player base. This achievement underscores our leading position in the industry and the esteemed reputation of the mycasino brand.
“Our goal is to offer players the broadest range of high-quality titles that also provide innovation and transformative gameplay experiences, and through the partnership with Push Gaming, we reaffirm these aspirations. We are ecstatic to exclusively showcase their content on our platform, leading the way in doing so in Switzerland.”
BetConstruct Receives German Licence for Virtual Slot Machine Games from GGL
Gaming technology and services provider BetConstruct has received a Virtual Slot Machines License from the GGL, Germany’s iGaming regulator.
By receiving this new licence, BetConstruct can now offer virtual online slot machines in compliance with German gambling laws and requirements. This opens up new horizons and opportunities for everyone interested in the German market, including slot game providers, BetConstruct operators and players alike.
Hermine Gevorgyan, Head of BetConstruct’s Licensing and Certification Department, said: “We are thrilled to announce our successful acquisition of the German virtual slot licence – a remarkable accomplishment that marks the culmination of a challenging and rewarding journey for our entire team.”
“Securing the German slot licence was undeniably a challenging journey, but today, we stand proud as we celebrate this significant achievement. With this licence in hand, we are poised to introduce a new niche to the market, setting higher standards and redefining excellence in the gaming industry with our innovative and award-winning products tailored for the German market,” Gor Mnatsakanyan, BetConstruct’s Regional Director in Germany, said.
Pariplay makes German market debut through ZEAL launch
NeoGames S.A subsidiary Pariplay® has gone live with Wizard Games content in the regulated market of Germany, through the country’s leading online lottery operator ZEAL.
A range of feature-rich and innovative slots from Pariplay®’s in-house studio Wizard Games will be made available to German players through the deal, starting with smash-hit flagship title Dragons of the North.
ZEAL is the leading online provider of state-licensed lottery products that operates through its B2C brands LOTTO24 and Tipp24. The company recently also branched out into virtual scratch cards and arcade-style releases via ZEAL Instant Games. ZEAL is renowned for offering users a seamless and personalised experience, with its original lottery products backed by outstanding customer service.
Further titles from the Wizard Games portfolio will be supplied to the operator in the coming months through Pariplay®’s Fusion®, further expanding the range of entertainment available for players in the potential-rich German market.
Pariplay®’s Fusion® offering consists of over 14,000 games from 120+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value, including Fusion Tournaments, Raffle Rocket and Spin that Wheel.
Through the latest launch with ZEAL, Pariplay® has taken its latest step toward the long-term goal of becoming a leading content supplier worldwide, following a series of important deals to offer content from its Fusion platform.
Enrico Bradamante, Chief Commercial Officer at Pariplay, said: “The German market is one of strategic importance for Pariplay, as we continue to expand in regulated markets globally. ZEAL is one of the country’s leading lights and we can’t wait to see how Wizard Games content performs with its players.”
Julian Tietz, Managing Director, ZEAL Instant Games, said: “We are delighted to have another strong partner at our side in Pariplay®, with whom we can further expand our slots offering and strategically grow our business. Pariplay® is renowned as one of the industry’s premier providers and their popular content will help us to further engage with our diverse player base. Through our cooperation, we are proud to be the first operator to bring Wizard Games to the German Market.”
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