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QTech Games deepens its offering with AD LUNAM, 1X2 Network’s rising star of the popular arcade genre
QTech Games, the number-one games distributor across all emerging markets, has announced its latest premium partnership with AD LUNAM, the rising-star of the thriving arcade genre from award-winning 1X2 Network’s portfolio of igaming brands.
This deal sees yet another state-of-the-art igaming arsenal launch a series of diverse and differentiated games, focused on the casual player.
AD LUNAM is committed to delivering never-before-seen gaming content that will appeal to the current generations of online gamblers who demand more from their gaming experiences. With a dedication to innovation and intuitive-yet-bold mechanics, this studio is aimed at revolutionizing the igaming in a manner that matches up perfectly with QTech Games’ all-encompassing reach across Asia and other emerging markets.
As part of the expanding 1X2 Network, AD LUNAM represents another product-range extension for its parent company, sitting alongside more established studio brands, like 1X2 Gaming (retail) and Iron Dog Studio (premium video slots), as a key component of 1X2 Network’s wider multi-studio strategy.
AD LUNAM will elevate the depth and breadth of arcade-style options on offer to QTech Games’ partners via a new range of games, non-traditional concepts and branded content offerings. Games produced by this studio will feature trending franchises like “crash” games, whereby a scale of multiplier begins growing and players must test their nerve to “cashout” before a random end-game event happens.
Originating in the video-gaming industry, this format has become increasingly popular in digital and crypto casinos, due to its simplicity and exciting user experience. These games combine components of video games and social media with “smart” gamification features, making for a deeper, more immersive journey. Self-evidently, offering a totally different experience from other games because it is interactive. Players enjoy becoming active participants by making their own decision to cashout at the right time. This genre adds a feeling of first-person control, coupled to a blended betting and video-slot experience. And as a result, these games now boast the highest conversion rates from the next generation of player types, particularly millennials.
AD LUNAM will also showcase a suite of engaging digital content that delivers sought-after social, multiplayer and arcade-quality gameplay to allow the next igaming generation to play on their preferred terms across QTech Games’ patchwork multiplicity of territories which demand their own solution for player-proclivities.
As the fastest-growing distributor in Asia in recent history, QTech’s platform boasts the broadest gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.
Daniel Long, CCO at QTech Games, said: “AD LUNAM’s thirst for varied state-of-the-art content is unquenchable, and the recent launch of the Maverick series bears fitting tribute to that fact. They’ve got our top operator partners covered for the in-demand arcade gaming vertical, wherever they set their scene on the worldwide stage.
“Together, we can continue to raise the bar and shape a localised experience for global players across varied cultures. We can’t wait to see how these games perform across a range of untapped markets.
Alex Ratcliffe, CPO at 1X2 Network said: “We’ve been thrilled to see such amazing uptake of our flagship game Maverick since we launched earlier in the year. We said on launch that we built Maverick based on the feedback of operators and the follow-up Maverick X was created with the same mindset. It’s great to see a platform with such a wide and trusted distributional scope as QTech Games’ extending AD LUNAM’s global reach. We have a growing pipeline of arcade and alternative games that I’m sure their clients’ expansive demographics will enjoy.”
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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.
Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.
Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”
Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.
“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”
SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.
PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.
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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS
Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots.
Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic.
At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.
Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins.
Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.”
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.
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Kambi’s Festival of Sportsbook returns for fourth year
Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.
Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.
Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.
Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.
Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”
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