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New Research Shows Early Exposure to Gambling is Linked to Risk of Gambling Harms in Later Life

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GambleAware, the leading charity commissioning gambling harm prevention and treatment services, has published its latest annual survey on gambling harms and treatment and support needs among those who gamble and those affected by another’s gambling.

The report, conducted by YouGov using a nationally representative survey of 18,000 adults, found that early exposure – seeing family members gamble or gambling advertising and marketing on TV – can be associated with a greater risk of gambling harms later in life. Almost two in three (64%) of those classified as experiencing significant harm (PGSI 8+) said they knew someone who gambled regularly (e.g. once a week or more) before they turned 18. By comparison, among adults who do not gamble, only 1 in 4 (25%) reported knowing someone else who gambled.

The study sheds light on how many people in Britain were first exposed to gambling when they were a young child, with 1 in 16 (6%) exposed before the age of 5 and over a quarter (28%) between the ages of 6-11. It also reveals that one in five adults (22%) reported first having gambled before they were 18 years old, including one in six (16%) who started between the ages of 12-17. Qualitative responses show that this introduction was seen as a “turning point” by many, or a hobby that they had inherited from their family that led to harmful gambling.

Participants interviewed in the qualitative research also expressed concern over the amount of gambling advertisement on television and mobile phone apps. They said it is extremely difficult to restrict or prevent children from being exposed to such material due to its “always on” nature, leading to fears of harmful gambling becoming a generational issue. The research shows an increase in young people (aged 18-24) experiencing significant harm from gambling (PGSI 8+), rising from 5.1% to 8.5% of this age group.

Those classified at significant-risk (PGSI 8+) of gambling harms remain more likely to have used advice, support and treatment than those with lower scores. While just 5% of those classified as low-risk (PGSI score of 1-2) had used advice, support or treatment, this increases to 17% of those classified as moderate-risk (PGSI score of 3-7), and 66% of those classified as PGSI 8+.

The report found that 7% of the adult population identified as an “affected other” who have been negatively affected by another’s gambling; comparable with 2021. This equates to an estimate of approximately 3.6 million GB adults. On top of this, the survey also suggests that an estimated 1.6 million children under 18 live with an adult experiencing significant harms from their gambling.

The report also shows that nearly half (48%) of those experiencing significant gambling harms felt “embarrassed or ashamed” of their gambling all or most of the time. These findings were a key theme in interviews with participants, where an overwhelming majority felt reluctant to talk about their gambling to family or friends.

The report highlights that stigma (e.g. feeling embarrassed, not wanting people to find out) surrounding gambling is a key barrier to many who gamble when seeking support and can also negatively impact the mental health of many who are at risk.

Among those classified as PGSI 8+, 34% had not used any form of advice, support or treatment to reduce their gambling in the past 12 months. Of those not wanting support, 40% cited stigma as a barrier.

The report also shows that many people who gamble have tried to cut back on gambling in the last year – rising to 3 in 5 (59%) of those experiencing problem gambling (PGSI 8+). However, this often resulted in “relapse” later on with most people who say they attempted to stop or reduce gambling saying they started gambling again. Relapse was highest amongst those with a PGSI score of 8+ (87%), with 72% of those who have a PGSI score of 3+ reporting relapse and 64% of those with a PGSI score of 1+ reporting a relapse in the last 12 months. Qualitative responses from focus groups identified the role that financial circumstances, life events, mental health and gambling promotions can all play as potential triggers for relapse.

Zoë Osmond, Chief Executive of GambleAware, said: “As the lead commissioning charity in Great Britain, we are pleased to publish this year’s landmark Treatment and Support Survey. Gambling harms are a serious public health issue and can affect anyone, including an increasing amount of children and young people.

“We are concerned about the normalisation of gambling across society, with this year’s report clearly highlighting a potential link between early exposure and harms in later life, as well as a worry by parents who feel unable to shield their children from the plethora of advertising and marketing.

“It is also important to end the stigma associated with gambling, which is acting as a key barrier to those wanting advice and support. We encourage people to come forward and open up the conversation about gambling to put an end to stigma and ensure people get the help they need.”

Kate Gosschalk, Research Manager, YouGov, said: “We are pleased to share the findings from the fourth annual treatment and support survey. This year, the research – which included a substantial online survey of 18,000 people and 30 in-depth telephone interviews – explored new areas including when people were first exposed to gambling and the effect gambling has on children. This survey can help us learn more about gambling harms in Great Britain and what can be done to ensure people receive the help and support they need going forward.”

Latest News

New focus for safer gambling as Clarion confirms launch of Sustainable Gambling Zone

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The Consumer Protection Zone (CPZ), which since its launch at ICE 2018 has developed to become the highest profile feature on the ICE show floor has been re-branded to become the Sustainable Gambling Zone (SGZ).
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The Consumer Protection Zone (CPZ), which since its launch at ICE 2018 has developed to become the highest profile feature on the ICE show floor has been re-branded to become the Sustainable Gambling Zone (SGZ). 

The strategic decision has been taken following extensive stakeholder consultation and is set against the heightened importance placed on proactive customer interventions at earlier stages of the player journey.

The SGZ will be debuted at July’s iGB L!VE prior to its official launch at ICE 2025, the first edition of the industry’s most influential b2b gaming show to be held at its new home in Barcelona

Clarion Gaming’s Director of Industry Insight and Engagement, Ewa Bakun, who has seen the CPZ develop to become the key platform for the industry to advance its understanding and implementation of safer gambling measures and raise standards said: “I must stress that this is much more than just a cosmetic exercise. Instead, the Sustainable Gambling Zone, with its refreshed focus, will engage with the broader stakeholder group of operators who are focused on long-term sustainability, something which goes way beyond simply meeting the regulatory mandate.

“The overarching objective of the Sustainable Gambling Zone is to be at the vanguard of initiatives to help develop healthy play from the outset which includes the incorporation of safer gambling considerations from the very start rather than as a compliance requirement.

“While not yet standard across the whole of the industry, this more holistic approach underpins the safer gambling dynamic. Its goal is to create a more sustainable business in which players continue to enjoy their gambling entertainment experience with the small proportion who are at risk of developing problems pro-actively identified and assisted by operators.”

Clarion Gaming Managing Director, Stuart Hunter added: “The relocation to Barcelona will enable us to expand the ICE and iGB Affiliate offerings but also raise the bar in terms of what we already deliver on behalf of the international industry.

“The intended broader appeal of the Sustainable Gambling Zone dovetails with our relocation and will bring the SGZ closer geographically to continental Europe and closer culturally to the Latin American markets that we serve.

“Barcelona will open a new chapter for ICE/iGB Affiliate and their respective features, not least the Sustainable Gambling Zone.”

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Latest News

INSPIRED LAUNCHES SOLID GOLD™: THE LATEST GEM IN THE FORTUNE COMMUNITY™ LINEUP!

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Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is delighted to launch Solid Gold™ to the Cat C market, the latest addition to our Fortune Community™ slot lineup. Fortune Community offers a multiplayer gaming experience tailored for the Category C and bingo markets. Fortune Community games can activate a community bonus during play, ensuring all eligible players can share in the rewards.

Prepare to embark on a nostalgic journey with Solid Gold™, a classic retro slot that seamlessly blends vintage charm with exhilarating thrills.

In Solid Gold, a Gold Bar character hovering above the reels brings players closer to victory. When these characters grace each of the three reels, they unlock one of three bonuses. During the Wild Pick bonus, players take charge and choose one of three reels to turn Wild – or two if they’re lucky. Once a reel is selected, a stack of Wilds fills the entire reel, whilst the Wild symbol substitutes for all other symbols to enhance or create wins.

Players fortunate enough to trigger the Wild Pick bonus will have the opportunity to win a bonus spin. During this feature, the Wild reels will lock in position while the remaining reels spin again, providing players with an additional opportunity to win.

The Solid Gold community bonus steals the spotlight, played on alternative reels and offering 6 enticing prizes up for grabs. The reels will continue to spin until either a £100 jackpot prize is awarded, or a losing combination appears. Solid Gold not only offers players the opportunity to relive the golden era of slots but also engages them in a community bonus.

Richard Terry, UK Market Product Director, said: ” Solid Gold is the latest in a series of fantastic Fortune Community Cat C titles from Inspired, and once again sees the return of a much-loved classic game brand from yesteryear, likely to engage both new players with its absorbing presentation and experienced players with fond memories of the original product”

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eSports

ESIC Announces Establishment of Global Esports Industry Advisory Board

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ESIC Announces Establishment of Global Esports Industry Advisory Board
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The Esports Integrity Commission (ESIC) is pleased to announce the establishment of its Global Esports Industry Advisory Board, designed to enhance integrity and ethical practices across the esports landscape. The Advisory Board will serve a pivotal role by providing expert advice to ESIC’s Chief Executive Officer on a range of critical industry issues. 

The primary function of the Advisory Board is to create a robust framework for integrity and fairness, setting a global benchmark for ethical conduct and fair competition in esports. The board will offer strategic insights, help shape policies governing fair play, liaise with key industry stakeholders, and act as ambassadors advocating for ethical practices. 

ESIC has appointed two highly esteemed members to inaugurate this board: 

  • David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG), joins the Advisory Board with over fifteen years of experience in the video games industry, including significant roles at Activision-Blizzard and Electronic Arts. David’s profound impact on international and public affairs initiatives makes him an invaluable addition to the board. 
  • Robbie Douek, CEO of BLAST, also joins the Advisory Board, bringing a wealth of experience from his roles at Google and Disney, along with his leadership through major acquisitions. Robbie is celebrated for his strategic leadership and his instrumental role in elevating esports to a significant global entertainment platform. 

The formation of the Advisory Board is an engagement that underscores the commitment of its members to upholding and promoting the highest standards of integrity within the esports industry. The board will meet as required to address strategic challenges and ensure that ESIC’s initiatives effectively meet current and future industry needs. 

“Both David and Robbie bring a remarkable depth of knowledge and a passion for advancing the integrity of esports,” said Stephen Hanna, CEO of ESIC. “Their expertise will be crucial as we navigate the evolving landscape of esports and strive to maintain the integrity that our community expects and deserves.” 

Robbie Douek, CEO at BLAST, said: “I’m honoured to be given the opportunity to support the Global Esports Industry Advisory Board and ESIC in their ambition to create the best and fairest environment possible for players, teams and fans.” 

David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG) also commented: “It is a true honour to join the Global Esports Industry Advisory Board and support ESIC’s successful journey. Fairplay and integrity are at the core of esports. We owe it to the players and to the fans and for a better endemic industry governance” 

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