Central Europe
Hipther Forms Strategic Media Partnership with Expodia for the Innovative Digital EXPO in Prague
Hipther Agency is thrilled to announce its strategic media partnership with Expodia for the Innovative Digital EXPO 2023, scheduled for July 27th at the Prague Congress Centre. Hipther, organizer of the successful Prague Gaming & TECH Summit series, is delighted to form this alliance with Expodia and the Innovative Digital EXPO, to promote the vibrant events ecosystem in Prague.
Read the Article and Win:
- 50% Discount for Category C Exhibitors or a Special Discount for Category B Exhibitors!
- A Free Visitor Ticket to Attend the Innovative Digital EXPO 2023!
More Details at the end of the Press Release.
The Innovative Digital EXPO 2023, organized by Expodia, is set to welcome 70+ exhibitors and over 1500 visitors from across Europe. Held at the modern Prague Congress Centre, this event promises a vibrant platform for industry leaders, visionaries, and passionate individuals to drive meaningful change in the digital landscape.
Expodia offers a comprehensive exhibition solution that maximizes company exposure. In addition to ready-made exhibition spots, they provide companies the opportunity to record keynote presentations in 4 cutting-edge digital studios equipped with green screens, cameras, lights, production teams, and makeup artists. The presentations will be streamed live on the Digital Stage of Expodia, accessible to a global audience.
Before the event, Expodia’s website will be featuring insightful interviews introducing exhibiting companies to visitors, available in 3 languages: German, English and Czech, introducing each company to the local market, Germany, and all English-speaking audiences at once!
Attendees of the Innovative Digital EXPO can effortlessly switch between the Main Stage and the 4 studios of the Digital Stage via the Expodia App. This seamless experience enables participants to stay connected and engaged with all the event happenings.
The versatile event will feature a star-studded lineup of Top Keynote Speakers discussing all aspects of digital innovation, hosted by Ruth Hoffmann, the experienced professional TV Host from Germany.
And there’s more to come: A Special Act by the best master mentalist in the world, Lior Suchard, known for his mind-reading and hypnotism skills, will be held in November and all Innovative Digital EXPO 2023 Exhibitors will get Free Tickets for the Show!
Expodia’s innovative suite of digital solutions optimizes resource management for companies, offering maximum exposure at a minimal cost. Their goal is to empower modern digital industries and unlock new business growth possibilities through the future of events.
Hipther Agency is excited to support the Innovative Digital EXPO 2023 powered by Expodia, aligning with their mutual dedication to innovation and Prague’s thriving business networking scene.
“We couldn’t be more excited to join hands with Expodia for the Innovative Digital EXPO 2023,” expressed Zoltan Tundik, Co-Founder and Head of Business at Hipther Agency. “Our collaboration symbolizes a confluence of synergies, leveraging our collective strengths to elevate Prague’s thriving events landscape. Given our robust track record with the Prague Gaming & TECH Summit series, we are confident this strategic media partnership will amplify the reach and resonance of the Innovative Digital EXPO, catalyzing meaningful conversations, fostering unique connections, and reinforcing Prague as the epicenter of digital innovation. The countdown to July 27th has begun!”
Armin Khani, CEO of Expodia, commented about the event and their strategic partnership with Hipther: “I’m delighted to share the exciting news of our partnership with Hipther as the media partner for the Innovative Digital EXPO 2023. From my perspective, they are the perfect match, bringing their deep industry knowledge and expansive network to the table. Together, we will explore the future of digitalization and innovation, paving the way for transformative advancements across industries. Join us for an incredible journey into the possibilities of tomorrow!“
Don’t miss this chance to be part of The Innovative Digital EXPO 2023, where business, networking, and entertainment are redefined!
Exhibit Now – Choose between Categories A, B and C and book the right spot for your company here – All Exhibitors Get Free Tickets!
Attend – Get Your Tickets Now!
→ Get a 50% Category C Exhibitor Discount and a Special Discount for Category B Exhibitors, or A Free Visitor Ticket:
Contact Armin Khani, CEO of Expodia at [email protected] and mention you read this article to receive your discounts or ticket from the Expodia Team!
About Expodia:
Expodia is an innovative event production agency based in the Czech Republic, specializing in physical and hybrid event solutions. Their services cater to the European exhibitors market, offering trade fairs, trade shows, and expos. The flagship event in Prague 2023 centers around the Game of Resources and Digital Sustainability, delivering high-value experiences for exhibitors.
About Hipther:
Hipther Agency is a prominent organization in the events industry, known for brands such as European Gaming, PICANTE, WireUp Zone, and more. With a commitment to cutting-edge content and networking opportunities, Hipther drives innovation and excellence in the events and media landscape.
For sponsorship/speaking inquiries, contact Zoltán Tűndik at [email protected].
For media-related inquiries, contact Maria E. Arnidou at [email protected].
The share of PC and console games purchased as downloads in Germany climbed to 60% for the first time in 2023, meaning that download purchases have remained at the same high level they reached during the first year of the coronavirus pandemic in 2020. Back then, the share of downloads jumped from 45 to 58%. These figures were published by game – The German Games Industry Association, in cooperation with market research company CPS GfK. A closer look at the individual gaming platforms, though, shows there are huge differences between them. Download purchases are most popular among PC players; these days, they buy nearly all of their games – 98% – as downloads. Last year, that figure was already 97%. Consoles are a different story, though. Most console players prefer to buy games on physical media. The majority of console games – 60% – are still purchased as physical media, even though that figure has dropped by 3% points compared to last year.
The way in which video game players purchase games is also a question of age. The younger generation of players in Germany overwhelmingly opt for downloads. And this trend is particularly strong among players between the ages of 20 and 29: they buy more than 7 out of 10 PC or console games (71%) in this format. But these days, growing numbers of older players are starting to prefer downloads, as well. Among 50- to 59-year-olds, approximately 6 out of 10 games (59%) are purchased as downloads; last year, this group bought about 53% of their games on physical media. Physical copies are most popular among the over-60s. In 2023, they bought more than half their games (53%) on physical media. However, this figure also represented a decline of 12% points in sales of physical media among this group.
“We’re seeing a clear trend: downloads are becoming an established way of buying games, and their share of the games market is continually increasing, even though that growth has slowed a bit since the pandemic. For many people, downloads are a quick and convenient way to buy games. Last year, a number of big blockbuster games, like ‘Baldur’s Gate 3’ and ‘Alan Wake II’, were initially released as digital exclusives. Plenty of successful indie games have been download-only for ages, as well. All these factors have given the popularity of downloads a massive boost. But how games are purchased still varies according to the age of the player and the type of platform. Video game players primarily buy their console games on physical media, to get the limited editions and fan merchandise that come with them, or to ensure that they always have a copy of the game in their collection,” Felix Falk, Managing Director of game, said.
Central Europe
Slower workforce growth and fewer new companies: the upward trend in the German games industry is weakening
• Number of German game companies grows by 4 per cent in twelve months
• Slowed growth pace: employment figures at developers and publishers up 3.5 per cent
• German games industry plus extended game labour market provides more than 30,000 jobs
The strong upward trend seen in the German games industry in recent years is now weakening significantly. After registering 15 per cent growth a year ago, the number of game companies increased by just 4 per cent in the past twelve months, to a total of 948 companies developing and publishing computer and video games in Germany. This was announced today by game – The German Games Industry Association on the basis of data from gamesmap.de in cooperation with Goldmedia. In particular, the number of companies that exclusively develop games is rising, with 6 per cent growth in the past year bringing the figure to 477 currently. A further 52 companies in Germany specialise exclusively in publishing video games and 419 are active in both game development and publishing. This amounts to a 52 per cent overall increase in the number of game companies in Germany since 2020.
Employee numbers at German game companies showed continued growth, but at only half the pace of the previous year. The number of employees at game development studios and publishers rose to 12,408 over the past twelve months, up around 3.5 per cent from last year’s figure of 11,992. This compares with 7 per cent growth recorded from 2022 to 2023. At first glance, the weakened yet still positive trend appears contradictory against the backdrop of the current overall decline in investment momentum and major waves of consolidation in the international games industry. While the current consolidation wave has indeed affected German game companies, its impact here has been less pronounced than in general internationally. One reason for this is that many game companies in Germany are currently still in the midst of projects made possible by federal games funding, which has served as a stabilising factor for the industry as a whole. In addition to the workforce in publishing and development, an estimated further 20,000 people are employed in the area of games. The games industry thus provides jobs for over 30,000 people in Germany, including skilled professionals in educational institutions, the media and the public and commercial sectors.
‘Games funding plays a decisive role in this. Although the on-going application freeze for the federal games funding has hampered the development of new projects for over a year now, the fact that many German studios were still in the middle of federally funded projects gave them stability. However, if the German government doesn’t ensure funding budgets at an internationally comparable level soon, the prospects for game companies will be all the more unclear. Along with the consolidation wave,’ he continues, ‘the current unpredictable and non-competitive framework conditions in Germany have now slowed the strong growth of recent years. The German government must finally make the promised funds available and return to the path of an ambitious policy of single-source game funding, as it announced in its latest growth initiative.’
About the data:
The data is drawn from a survey carried out by Goldmedia on the basis of entries on gamesmap.de. It was conducted on behalf of game – The German Games Industry Association for the period ending on 14 June 2024.
MightyTips has announced a brand-new partnership with Merkur Bets targeting German-speaking bettors across Germany.
The move aims to expand the customer base for Merkur Bets, which is striving to build its position as a leading player in several Central European countries.
The exclusive partnership with the MightyTips platform – a tips and predictions hub – is hoped to boost acquisition rates in the region ahead of what is likely to be a busy conclusion to the summer.
The Olympics, the new Bundesliga and Premier League season, and other major sporting events are to take centre stage, with more people than ever engaging with sports betting.
After ten years of operating as XTiP, a recent rebranding means it is now known as Merkur Bets. The sports betting experience has been modernised, as the website now provides an updated design, faster loading times, and enhanced user-friendly navigation.
The change was announced by operators Merkur Group earlier in the year and included a fresh logo and redesigned aesthetics across both its online and physical outlets.
Stefan Bruns, CEO of Online Gambling and Sports Betting at Merkur Group, cited it as a new beginning for the company: “The renaming of XTiP to Merkur Bets is not only a new beginning, it also offers the opportunity to establish a completely renewed approach to sports betting within the Merkur Group.”
Since 2013, Merkur Group has been one of the leading operators in Germany. Its origins stretch back to 1957, when it was founded as a family-owned business by Paul Gauselmann.
Eugene Ravdin, MightyTips Communications and Marketing Manager said: “We are delighted to collaborate with Merkur Bets. They are one of the biggest betting companies in Europe and our services can further solidify their reputation as a leading player in this sector.”
Martin Collins, Head of Affiliates at Merkur Group added: “We are very pleased to continue our work with the MightyTips team. Both sides bring great knowledge to the table for our core markets, and we look forward to a long-term beneficial partnership.”
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