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The Psychology of Online Bingo: What Keeps Players Engaged?
Online bingo is a hugely popular form of entertainment. Just as bingo halls nationwide remain a hub of community for those who frequent them, online bingo has transposed that sense of social and connection to the digital world. The game itself is great fun to play, but as any bingo veteran will testify, it’s the whole package that makes it so engaging.
Bingo gives people from different walks of life a chance to take part; the ultimate accessible, sociable hobby. Its simplicity and broad appeal make it the perfect pastime to bond over, an environment in which lifelong friends are often made. But what is it in the psychology of online bingo that keeps players engaged and coming back to play, time and time again?
The Game
Within minutes of playing online bingo, it’s clear to see why the game lends itself to being so popular. It’s simple – there’s no skill involved in playing bingo, which is a passive form of gambling. This is unlike blackjack or poker, where your decisions alter the results of the game. The only decisions you make in bingo are which games to play and how many tickets to buy, so it’s really just down to pure luck. That makes it a level playing field too – anyone can win at any time, which is a large part of the thrill.
The anticipation, that lucky feeling that sometimes flutters in the stomach, only adds to the experience. And when it’s shared with friends in a nice, supportive community, whether online or in reality, it becomes an enjoyable experience for many.
Bingo sites lean in to this, to try to make their offering as exciting as possible. Things like bonuses, promotions, rewards, competitions and the like all provide a constant talking point for players, and keep engagement levels high by keeping the experience fresh. The best bingo sites also regularly host chat games, and run lots of activities in the chat rooms to keep players engaged – it’s all part of what makes the game so special, and so enjoyable for those who play regularly.
The Community
On the other hand, there’s the community side – a major selling point for online bingo, and arguably the main reason so many are devout online bingo lovers. The emotional and mental health benefits of socialising and having supportive bonds, whether in the real world or the virtual world, cannot be overstated. Especially for elderly or isolated people, online bingo provides an excellent opportunity to socialise in a physically accessible way, while having a lot of fun in the process.
The best online bingo sites work hard to build this sense of community, which keeps players coming back time after time. People want to check in with friends, lend each other their supportive and good wishes, and to celebrate the wins when they happen. By being primarily social, over and above the game itself, bingo sites truly are places where communities can flourish and grow online.
Always Gamble Responsibly
Of course, while the community side of bingo is hugely appealing, and the game itself often very exciting, online bingo is still gambling. Whichever way you cut it, players are still betting money in the hope of winning something. While not usually as hardcore as some other types of gambling, this does carry some dangers that players need to be aware of, and the message of responsible gambling is as important in online bingo as it is anywhere else.
Whatever your motivations for playing online bingo, you should always take care to avoid excessive play. Managing your budget effectively is a big part of what it takes to avoid experiencing gambling harms – while you might only be playing for small amounts, it can and does all add up. Be wary of the need to play within your limits and only play when you’re enjoying it – if it ever stops being fun, you need to take a step back and think about whether you’re gambling safely and as responsibly as you can be.
For the vast majority of players, bingo is entertaining and engaging. Just be aware that these issues can crop up, and watch out for those kinds of problems in your own gaming, so your bingo play can remain as fun and lighthearted as possible.
More Than Just A Game
Bingo is by any measure far more than just a game. While at its core it’s all just numbers and luck, the social side, the community, the emotional and wellbeing benefits all make it worth so much more.
When you take these factors into consideration, it’s clear to see bingo has a much broader role to play for the millions who look forward to playing every day. With bingo sites getting ever bigger and better, both in terms of their communities and the gameplay options available, it looks set to play an even better part in the lives of bingo players in the years and decades to come.
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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.
Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.
Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”
Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.
“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”
SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.
PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.
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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS
Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots.
Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic.
At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.
Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins.
Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.”
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.
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Kambi’s Festival of Sportsbook returns for fourth year
Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.
Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.
Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.
Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.
Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”
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