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The Psychology of Online Bingo: What Keeps Players Engaged?
Online bingo is a hugely popular form of entertainment. Just as bingo halls nationwide remain a hub of community for those who frequent them, online bingo has transposed that sense of social and connection to the digital world. The game itself is great fun to play, but as any bingo veteran will testify, it’s the whole package that makes it so engaging.
Bingo gives people from different walks of life a chance to take part; the ultimate accessible, sociable hobby. Its simplicity and broad appeal make it the perfect pastime to bond over, an environment in which lifelong friends are often made. But what is it in the psychology of online bingo that keeps players engaged and coming back to play, time and time again?
The Game
Within minutes of playing online bingo, it’s clear to see why the game lends itself to being so popular. It’s simple – there’s no skill involved in playing bingo, which is a passive form of gambling. This is unlike blackjack or poker, where your decisions alter the results of the game. The only decisions you make in bingo are which games to play and how many tickets to buy, so it’s really just down to pure luck. That makes it a level playing field too – anyone can win at any time, which is a large part of the thrill.
The anticipation, that lucky feeling that sometimes flutters in the stomach, only adds to the experience. And when it’s shared with friends in a nice, supportive community, whether online or in reality, it becomes an enjoyable experience for many.
Bingo sites lean in to this, to try to make their offering as exciting as possible. Things like bonuses, promotions, rewards, competitions and the like all provide a constant talking point for players, and keep engagement levels high by keeping the experience fresh. The best bingo sites also regularly host chat games, and run lots of activities in the chat rooms to keep players engaged – it’s all part of what makes the game so special, and so enjoyable for those who play regularly.
The Community
On the other hand, there’s the community side – a major selling point for online bingo, and arguably the main reason so many are devout online bingo lovers. The emotional and mental health benefits of socialising and having supportive bonds, whether in the real world or the virtual world, cannot be overstated. Especially for elderly or isolated people, online bingo provides an excellent opportunity to socialise in a physically accessible way, while having a lot of fun in the process.
The best online bingo sites work hard to build this sense of community, which keeps players coming back time after time. People want to check in with friends, lend each other their supportive and good wishes, and to celebrate the wins when they happen. By being primarily social, over and above the game itself, bingo sites truly are places where communities can flourish and grow online.
Always Gamble Responsibly
Of course, while the community side of bingo is hugely appealing, and the game itself often very exciting, online bingo is still gambling. Whichever way you cut it, players are still betting money in the hope of winning something. While not usually as hardcore as some other types of gambling, this does carry some dangers that players need to be aware of, and the message of responsible gambling is as important in online bingo as it is anywhere else.
Whatever your motivations for playing online bingo, you should always take care to avoid excessive play. Managing your budget effectively is a big part of what it takes to avoid experiencing gambling harms – while you might only be playing for small amounts, it can and does all add up. Be wary of the need to play within your limits and only play when you’re enjoying it – if it ever stops being fun, you need to take a step back and think about whether you’re gambling safely and as responsibly as you can be.
For the vast majority of players, bingo is entertaining and engaging. Just be aware that these issues can crop up, and watch out for those kinds of problems in your own gaming, so your bingo play can remain as fun and lighthearted as possible.
More Than Just A Game
Bingo is by any measure far more than just a game. While at its core it’s all just numbers and luck, the social side, the community, the emotional and wellbeing benefits all make it worth so much more.
When you take these factors into consideration, it’s clear to see bingo has a much broader role to play for the millions who look forward to playing every day. With bingo sites getting ever bigger and better, both in terms of their communities and the gameplay options available, it looks set to play an even better part in the lives of bingo players in the years and decades to come.
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NetBet Italy forms collaboration with Relax Gaming
NetBet Italy continues to steadily expand its games library with the addition of leading provider Relax Gaming, offering a selection of casino titles to Italian players.
NetBet has been developing its games lobby for over 20 years and in that time has partnered with some of the most innovative software providers in the world. Its family of providers now comprises both original purveyors of land-based slots and up-and-coming software developers, giving players of all backgrounds and budgets the chance to enjoy safe gambling.
NetBet Italy has relatively recently harnessed the potential of a rapidly growing market and is committed to giving Italian players the unrivalled NetBet experience, with a diverse product range and the best responsible gambling tools in place.
The brand’s most recent provider partnership is with Relax Gaming, an exciting operator with more than a decade in the industry. Popular games from their portfolio include Temple Tumble, Cluster Tumble and Banana Town, all of which are now being enjoyed on mobile, tablet or desktop by NetBet Italy players.
NetBet Italy’s PR manager, Claudia Georgevici, said: “We’re thrilled to welcome Relax Gaming to the fold and showcase their impressive portfolio of slots to our growing audience of iGaming fans.
“As we continue to evolve and cater to the unique tastes of the Italian market, we can rely on Relax Gaming to help us in our mission to provide an exceptional gaming experience for everyone.”
Gianluca Crimaldi, Director of Italy at Relax Gaming, said: “It’s wonderful to partner with a quality operator like NetBet Italy. This jurisdiction is a big part of our growth strategy for 2024 and beyond so we’re excited to expand our reach on Italian soil.”
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Betsson and AEK Betsson BC Extend Their Partnership
Betsson has announced the renewal of its partnership with AEK Betsson BC for the fourth consecutive season, continuing as the team’s main sponsor.
This renewed agreement solidifies Betsson’s ongoing commitment to supporting AEK Betsson BC across both Greek and European competitions, actively contributing to its success and eagerly anticipating another exciting season filled with victories and achievements.
Thanos Marinos, Managing Director of Betsson Greece, said: “We are proud to continue our partnership with AEK Betsson BC for the fourth consecutive season and since the beginning, our primary goal has been to provide enduring support for both the team and its vision. The fact that we are entering our fourth year of collaboration reflects our deep trust in the team. At Betsson, one of our core values is Passion, and it truly drives everything we do, especially in sports. We are passionate not only about supporting AEK Betsson BC in their pursuit of success on the court but also in fostering a deeper connection with the fans and the community. We look forward to another exciting season where our shared passion will fuel even greater achievements.”
On September 26, a press conference was held at the “SUNEL Arena” to announce the renewal of Betsson’s partnership with AEK Betsson BC and to unveil the new jersey for the 2024-25 season.
The event opened with a video highlighting significant moments of their collaboration over the years. Notably, this included a €100,000 donation to earthquake victims in Turkey, which underlines the shared values of both organisations. The video also featured celebratory on-court moments, fan experiences traveling abroad with the team and heartfelt scenes with the athletes.
Among the attendees at the press conference were the major shareholder of AEK Betsson BC, Makis Angelopoulos; the Managing Director of Betsson Greece, Thanos Marinos; and the team’s legendary coach, Dragan Sakota.
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TaDa Gaming Explores an Underwater World of Wins in Poseidon
TaDa Gaming invites players to dive deep into the underwater kingdom in Poseidon and experience a game like no other in this six rows, six reels plus bonus seventh multiplier reel slot.
A treasure trove of features gives players access to Cascading Reels, Free Spins, Multipliers to 500x in the bonus game, the unique Elimination Round and 20,000x max bet win.
The Bonus reel holds the Multipliers and Special Symbols, while reels one to six take players across the ocean floor and into a world of legends with sea creatures, mermaids and the mighty god Poseidon himself.
Four Pearl Scatters will trigger Ten Free Spins with up to six Scatters triggering 14 Free Spins plus Multipliers of x2 and higher guaranteed. Each additional scatter will give another Free Spin. Find Four Scatters in Free Spins and retrigger the entire round.
Cascading Reels add to the magical underwater sensation. When any winning combination pays out across reels one to six, the cascading reels feature triggers and all winning symbols will be removed, with the remaining symbols falling to the bottom of the screen. Empty positions will then fill with new symbols until there are no more winning combinations. Cascading reels can trigger in the base game and in Free Spins.
Players will find themselves entranced by the unique Elimination Round feature. To keep players aware, gold edges will frame the positions when the win is awarded. The symbols will disappear after triggering the effect and the positions will refresh with each spin.
Mega Special Symbols of the Shark, Jellyfish and Octopus will also appear across the screen in this randomly triggered round and each brings a unique bonus.
Special Symbols of 2×2, 3×3 and 4×4 are the shark’s gift. The Jellyfish will transform all symbols on reels one – six to higher paying ones and the Octopus will add all the Multipliers together to increase the winning stake payout.
Multipliers come from the Air Bubble and the Treasure Chest Special Symbols on the bonus reel, with 1x from the Air Bubble to 2x-8x for the Blue Chest; 10x-25x for the Brown Chest and a legendary 50x-500x for the Royal Purple Chest.
Each time a Multiplier is awarded in any round, the value will show on the board to the left of the screen, giving players an easy way to calculate the wins.
Combining mythology and underwater creatures in smooth play and stunning graphics with an edgy soundtrack all add to the thrills in this engaging and immersive medium volatility game. Plus, intuitive mechanics will locate a horizontal row across the top of the screen for mobile play and a vertical row for tablets or desktop for the bonus reel, keeping the grid visually easy to view.
Sean Liu, Head of Product Management at TaDa Gaming, said: “Poseidon’s ocean kingdom is busy! Players need to stay on full alert throughout the game as all the features interact with each other and trigger randomly. The Multiplier bonus reel brings significant uplift to the already strong win potential for truly engaging play.”
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