Gaming
The Evolution of Online Gambling Creates New Opportunities for All

The online gambling industry has evolved significantly since the likes of Microgaming and Playtech first gave people the ability to play for cash prizes via a computer. Today, from relatively humble beginnings, the industry is worth billions. Depending on the metrics analysed and the company producing a report, worldwide gross gaming revenue is in excess of £75 billion per year. In the UK alone, remote gambling has an annual yield in excess of £4 billion.
Growth Has Attracted New Types of Gamblers
The industry’s growth since the late nineties has been impressive but it’s not just on a financial level that things have changed. Becoming a multi-billion-pound behemoth requires people and not just people from a small cross-section of society. Although it might be too generous to say online gambling is mainstream, it’s certainly more popular with the masses today than it was 20 years ago. As such, the industry’s demographics have changed. Young men might still be the dominant demographic, but the market is more diverse than it once was.
UK Gambling Commission data shows that the number of women using online casinos, sportsbooks, poker and bingo sites increased by 8% from 2017 to 2021. Of all the people who gamble in the UK, 42% are women. Of that figure, the majority of women play lottery and bingo games online, with other casino games also being popular. We also know from the data that over 95% of people gamble at home, and the most popular mediums are mobile devices and computers. However, the data also shows that there’s a growing trend for gambling on other devices, including Smart TVs.
The evolving nature of the market has forced casino developers and operators to move with the times. We can see this in the games and bonuses available at the leading online casinos. For example, live dealer games were the new frontier 10 years ago. Combining RFID technology and webcams to create an interactive live gaming experience added another layer of entertainment to the industry. Developers such as Evolution initially focused on traditional casino games such as blackjack and roulette.
Clear Divides Appearing within the Market
However, as the market has changed, there’s been demand for so-called “casual” games. This has led to the creation of live game shows that feature elements of TV favourites such as Wheel of Fortune. These games cater to a broader audience who value fun as much as strategy and cash prizes.
The same is valid for bonuses. Today, there are more types of casino bonuses than ever before. A case in point is casino free spins no deposit bonus offers. It used to be the case that customers had to wager a certain amount to release any prize money they won from free spins. That’s no longer the case. Modern no-deposit free spins bonuses can have no post-win wagering requirements. For example, at Casimba, new customers must deposit £20 to release their bonus winnings. That’s because the free spin prizes are paid in cash. Removing certain bonus restrictions makes them easier to claim which, in turn, fits into the trend of making online gambling more accessible to recreational players. The question now is where will we be in another ten years?
There are almost certainly going to be more innovations aimed at recreational players, but we could also see new content aimed at those who prefer something a little more traditional. This could lead to a divide within the industry. We may end up with casinos that angle themselves towards recreational players and others that focus on conventional forms of gambling. What’s most interesting is that there are options. Online gambling is more diverse than it’s ever been, and this gives developers and operators the ability to be creative and find their own niches.
Compliance Updates
ELA Games obtains the MGA Recognition Notice

ELA Games is delighted to announce that it has been authorized by the Malta Gaming Authority. Marking the beginning of our expansion into select global markets in collaboration with MGA.
ELA Games continues its strategic expansion in Europe and it is another major step in its ability to access distribution and commercial partnerships with companies based in the iGaming hub of Malta.
Mike Cini, Business Owner at ELA Games, commented: “We’re delighted to have obtained our MGA Recognition Notice as it is another major milestone in our regulatory expansion. Malta is the leading iGaming hub in Europe and being authorized there will enable us to work even more closely with our operators and bring player engagement to the next level for our partners.”
ELA Games focuses on producing high quality products that are stacked with gamification features, quality design and animation. Recent releases include Vikings Wild Cash and Lucky Dwarfs. They have already received amazing feedback from operators and players and the studio looks forward to signing more partnerships and launching more games in the coming months.
Gaming
Gambling Business Group bring land-based experts to ICE Hub

Cross-sector strategic body, The Gambling Business Group, has outlined a timetabled programme of land-based gaming expert insights which will be delivered from the GBG Hub at February’s edition of ICE – the world’s largest business-to-business gambling show.
Taking placing across the opening two days of ICE, the list of topics and experts confirmed to date includes sessions dedicated to Age Verification (Tony Allen: Age Check Certification Scheme), Compliance (Howard Gant: IHL Smart Hub), Data Protection (Richard Dutton: Elias Partnership), Licensing (David Lucas: Lucas Licensing), Responsible Gambling (Kirsty Caldwell: Betsmart Consulting), Security (Jim Leitch: Link Integrated) and Technical Standards (Rob Wheeler of RBW Systems: Gambling Business Group).
The Gambling Business Group Executive Team is working in partnership with the Institute of Licensing, the professional body for licensing officers to develop a GBG tailored programme on Thursday 8 February, the last day of ICE.
Peter Hannibal, co-founder and Chief Executive of The Gambling Business Group, said: “The 2023 edition of the Hub was a tremendous success enjoyed by members and non-members alike. We want to build on that platform for ICE 2024 and have been consulting with our members about enhancements and improvements to their ICE experience. The list of topics that we will be covering from the Hub at ICE is a product of those discussions. This is not a complete list and we envisage adding new sessions and experts as we get closer to the exhibition opening on 6 February making the GBG Hub at ICE an invaluable resource and meeting place for land-based operators.”
Registration to attend what will be the last edition of ICE held in London prior to its relocation to Barcelona in 2025, has opened. The free exhibition pass to be part of what will be an historic edition of the world’s largest and most international gaming expo can be secured at https://ice.reg.buzz/step/1?ticket=exhibition-pass.
ICE Visitors can arrange a specific slot to meet the experts by contacting amanda@gamblingbusinessgroup .co .uk
Gaming
Global Video Games Market Report, 2022 and 2023-2030: With “Speed Being the King” in Gaming, Growing Fiber to Home (FTTH) Connections Bolster Growth

The “Video Games – Global Strategic Business Report” report has been added to ResearchAndMarkets .com’s offering.
Global Video Games Market to Reach $254.6 Billion by 2030
The global market for Video Games estimated at US$184 Billion in the year 2022, is projected to reach a revised size of US$254.6 Billion by 2030, growing at a CAGR of 4.1% over the analysis period 2022-2030.
Mobile Games, one of the segments analyzed in the report, is projected to record 4.9% CAGR and reach US$123.8 Billion by the end of the analysis period. Growth in the Console Games segment is estimated at 4.2% CAGR for the next 8-year period.
The U.S. Market is Estimated at $42.8 Billion, While China is Forecast to Grow at 4.7% CAGR
The Video Games market in the U.S. is estimated at US$42.8 Billion in the year 2022. China, the world’s second largest economy, is forecast to reach a projected market size of US$71.4 Billion by the year 2030 trailing a CAGR of 4.7% over the analysis period 2022 to 2030.
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2.9% and 4.1% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 3.5% CAGR.
What`s New?
- Special discussions on the global economic climate and market sentiment
- Coverage on global competitiveness and key competitor percentage market shares
- Market presence analysis across multiple geographies – Strong/Active/Niche/Trivial
- Online interactive peer-to-peer collaborative bespoke updates
- Access to digital archives and trademarked research platform
- Complimentary updates for one year
- Access to curated YouTube video transcripts of market sentiments shared by CEOs, domain experts and market influencers via interviews, podcasts, press statements and event keynotes
Select Competitors (Total 521 Featured)
- Activision Blizzard, Inc.
- Blizzard Entertainment, Inc.
- King Digital Entertainment plc
- Apple Inc
- Atari SA
- BANDAI NAMCO Holdings Inc.
- Bluestack Systems, Inc
- Capcom Co., Ltd.
- Electronic Arts, Inc.
- EA Sports
- PopCap Games, Inc.
- Facebook, Inc
- Google LLC
- iWin, Inc.
- Konami Group Corporation
- Konami Digital Entertainment Co. Ltd.
- Konami Gaming Inc.
- Nintendo Co. Ltd.
- Riot Games, Inc
- Roblox Corporation
- Rovio Entertainment Corporation
- Sega Holdings Co., Ltd.
- Sony Interactive Entertainment Inc.
- Supercell Oy
- Square Enix Holdings Co. Ltd.
- Square Enix Limited
- Take 2 Interactive Software, Inc.
- Tencent Holdings Ltd
- Tetris Holding, LLC
- The Walt Disney Company
- Twitch
- Ubisoft Entertainment SA
- Unity Technologies
- Valve Corporation
- Xbox Game Studios
Key Attributes:
Report Attribute | Details |
No. of Pages | 1025 |
Forecast Period | 2022 – 2030 |
Estimated Market Value (USD) in 2022 | $184 Billion |
Forecasted Market Value (USD) by 2030 | $254.6 Billion |
Compound Annual Growth Rate | 4.1% |
Regions Covered | Global |
MARKET OVERVIEW
- Current State of the Video Games Industry: A Review
- Gaming as a Form of Entertainment is Here to Stay: Global Number of Active Gamers (In Billion) Years 2020, 2022, 2024 and 2026
- Competition
- Video Games – Global Key Competitors Percentage Market Share in 2023 (E)
- Competitive Market Presence – Strong/Active/Niche/Trivial for Players Worldwide in 2023 (E)
- Video Games: Introduction/Overview & Types
- Recent Market Activity
- Innovations
MARKET TRENDS & DRIVERS
- With “Speed Being the King” in Gaming, Growing Fiber to Home (FTTH) Connections Bodes Well for the Higher Consumer Engagement With Video Games
- Since Gaming Experiences Are Only as Good as the Network, Growing Number of Homes With High Speed Fiber Optic Internet Means More Households Will be Hooked Onto More Graphically Demanding Video Games: Global Market for Fiber-to-the-Home (FTTH) (In US$ Million) for Years 2021, 2023, 2025 and 2027
- Ubiquity of Smartphones Drives the Popularity of Mobile Gaming, Particularly on the Android OS. Here’s Why
- Healthy Demand for Smartphones Creates a Parallel Opportunity for Mobile Gaming: Global Shipments of Smartphones (in Million Units) for 2020 through 2025
- Preference for Immersive Gaming Drives Demand for Visualization & 3D Rendering Software
- Here’s Why Console Gaming Still Remains Popular
- “The More the Merrier”. Social Gaming Storms Into the Spotlight as a Major Trend in 2023
- Social Presence Will Continue to Play a Central Role in the Adoption of Social Gaming: Global Number of Social Media Users (In Billion) for the Years 2022, 2024, 2026, 2028
- In the Era of On-Demand Gaming as a Service (GaaS), Cloud Gaming Storms Into the Spotlight
- Convergence of Gaming and Gambling, a Key Trend in the Market
- As Gambling Addiction Takes on a Deeper Hue, Gamification of Physical Gambling Brings Opportunities for the Video Games Market: Global Number of Gamblers (In Million) for the Years 2018, 2020, 2022 and 2024
- Make Way! Here Comes Metaverse Gaming
- Gaming to the Remain the Largest Application Area for Metaverse: Global Metaverse Market Share Breakdown (In %) by Application for Years 2020 and 2027
- Roblox, an Online Gaming Company that Offers Metaverse like Experiences, Witnesses Steady Rise in the Number of Users: Roblox Active Daily Users (In Million) by Quarter for Years 2019, 2020, 2021 and 2022
- Roblox, an Online Gaming Company that Offers Metaverse like Experiences, Witnesses Steady Rise in the Number of Users: Roblox Active Daily Users (In Million) by Quarter for Years 2019, 2020, 2021 and 2022
- Changing Demographics of Modern Gamers Sets Stage for Increased Consumption of Video Games
- Percentage Breakdown of Global Number of Gamers by Age Group for the Year 2022
- Percentage Breakdown of Global Number of Gamers by Gender for the Year 2022
- Gamification in Education on the Rise as Perceived Educative Value of Video Games Increases
- AR/VR Games Get a Boost from the Expanding App Ecosystem & Android OS Support for AR Technology
- Artificial Intelligence (AI) Innovations Transform Video Games
- With the Ability to Self-Learn, Evolve, Interpret & Respond to Player’s Actions, AI is Poised to Take Realism in Games to the Next Level: Global Spending on AI in the Advertising & Media Industry (In US$ Million) for Years 2021, 2023, 2025 and 2027
- Blockchain Emerges to Change the Gaming Landscape
- From Securing In-Game Transactions to Enhancing the Gaming Experience, Blockchain is Here to Revolutionize the Gaming Industry: Global Spending on Blockchain in the Media & Entertainment Industry (In US$ Million) for Years 2021, 2023, 2025 and 2027
- Here’s How 5G Will Transform Gaming
- The Future of 5G is Unquestioned & So is Its Potential for Changing the Rules of the Game in Today’s Experience Economy: 5G Contribution to GDP in Select Countries by 2030 (In US$ Billion)
- Developments at Hardware & Content Level Boosts Opportunities for Video Games
- Holographic Games Hit the Spotlight
- What are Challenges in Store for the Market in the Coming Years?
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