Latest News
Oddacy Launches “Betty”, the App That Will Revolutionise the Betting Football Market Worldwide
Betty is the world’s first Artificial Intelligence (AI) Football Assistant, an app that will provide users with real-time predictions of what will happen in a football match, providing pre- and in-game coverage for the world’s top leagues, with the official launch scheduled for 11 August with the start of the Premier League.
The app, owned by Portuguese start-up Odaccy, communicates with users through real-time messages, framed in the timeline of the game, when a goal is about to happen, or they receive a crucial statistic appropriate to the moment of the game that can impact the outcome of the game.
All this thanks to a sophisticated system of more than 150 algorithms, which allows it to offer unique details and predictions, with seamless integration of Chat GPT, betty achieves enhanced proficiency in delivering forecasts, analyses, and comments tailored to the user’s need. Moreover, it can flawlessly translate these messages in real time into the six languages available on the app.
Betty’s competences are: Forecaster (predicts when goals might happen and when the winner might change), Analytical (provides relevant statistical data tailored to the moment of the game) and Watcher (comments on the electrifying moments of the game, such as VAR decisions, penalties and red cards).
The company recalls that more than 60% of the 3.5 million football fans use mobile phones to follow match results and there is an increasing demand for insights and personalised content.
“We felt the need to create a virtual assistant that was at the same time humanised in the sense of delivering the information that each person would like to have at each moment of the game,” explains Oddacy’s founder and CEO, Miguel Pinho.
Betty is part of around 20 leagues, covering the main European leagues, Brazil, Argentina, the USA (MLS) and Japan, but is set to cover 40 leagues by the end of 2023 and, within a year, cover all the world’s major leagues and international competitions.
According to the company, between April and May, in the 5 main European leagues, the beta version of the APP had an assertiveness of 73% in terms of predicting in real time the moment of the next goal.
Oddacy expects to have 10 million Betty users by 2027.
Latest News
SIS and Premier Greyhound Racing reveal improved greyhound race time schedule
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.
Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.
Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”
Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.
“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”
SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.
PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.
Latest News
PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS
Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots.
Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic.
At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.
Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins.
Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.”
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.
Latest News
Kambi’s Festival of Sportsbook returns for fourth year
Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.
Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.
Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.
Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.
Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”
-
Asia5 days ago
Indonesia Establishes Task Force to Combat Online Gambling
-
Industry News5 days ago
NuxGame’s Aggregation Platform shortlisted in EGR B2B Awards
-
Interviews5 days ago
Changing the game for content aggregation
-
Baltics4 days ago
HIPTHER Announces the BALTIC & Scandinavian Gaming Awards 2024 Shortlists
-
Gaming5 days ago
Phoenix Games acquires PopReach Games along with its impressive games portfolio and over 100 employees
-
eSports5 days ago
ESL One Birmingham powered by Intel®: Unstoppable Team Falcons Reign Supreme at Resorts World Arena
-
Compliance Updates5 days ago
IAGR & IMGL Open Ticket Sales for 2024 Conference in Rome
-
eSports4 days ago
ESIC Announces Establishment of Global Esports Industry Advisory Board