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Altenar goes live with WSF Odds sports betting offering

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Altenar goes live with WSF Odds sports betting offering
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Award-winning sportsbook set to launch partnership with Italian odds provider

Altenar, the leading sportsbook and iGaming software supplier, has agreed a deal with WSF Odds to include the provider’s innovative goalscorer odds and pre-match player props onto its world-class platform.

The partnership will see Altenar offer its customers a wide range of markets across European and American soccer competitions, including goal scorers, team props and player props.

Once Altenar’s significant customer base has these markets available, it is hoped it will generate an increase in users’ appetite for these competitions.

Founded in 2022, WSF Odds is based in Rome and provides the widest offer and most accurate pricing for football players pre-match and live with a fantastic trader-friendly console that allows customisation. Its prediction model is powered by Machine Learning and served by a scalable API.

Commenting on the deal, Stella Avgoustidi, Account Manager at Altenar, said: We are delighted to have agreed a landmark deal with WSF Odds. This latest partnership will enable Altenar’s players to get the very best in player odds before any soccer game and WSF’s technology is the quickest and most accurate on the market.

“This will bolster our footprint within the betting world of European and American soccer and there is no doubt we are on the right path with WSF Odds.” 

Yevgeniy Levin, Head of Data Engineering at WSF Odds, added: “We are very proud to strike this agreement that will strengthen our global presence. We were already operating throughout a variety of European markets and Altenar’s launch of our products that covers dozens of European and American competitions creates a great opportunity for us to expand our offering even further. We are looking forward to a long and successful partnership.”

Altenar’s successes have been recognised with multiple award wins in 2022, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.

Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.

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SkillOnNet Launches Elk Studio Content in Spanish Online Market

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Global entertainment powerhouse SkillOnNet has announced it has extended its successful partnership with innovative Swedish games creator Elk Studios into the Spanish market.

The deal introduces SkillOnNet’s large Spanish-speaking audience to Elk’s portfolio of feature-rich games that mingle groundbreaking mathematics with astonishing artwork. These include the newly released installment of Elk’s smash hit ‘Pirots’ series, ‘Pirots 3’, which showcases the studio’s groundbreaking X-iter and CollectR mechanics.

Elk will join over 30 existing SkillOnNet brands on the company’s Spanish network, including its flagship Spanish-language site, Play UZU, which has become a household name in Spain thanks to a series of high-profile TV advertising campaigns.

SkillOnNet operates dozens of dynamic and diverse market-leading gaming brands in numerous regulated jurisdictions across the world, including Portugal, Germany, the UK and LatAm.

Jani Kontturi Head of Games at SkillOnNet said: “Elk Studios has made a name for itself by passionately pushing boundaries, and we’re delighted our Spanish-speaking players will get to try out the groundbreaking mechanics and experience the rich concepts behind their games.”

Jacob Nordwall, Creative Manager for Elk Studios, said: “Building on our longstanding and successful partnership with SkillOnNet, we at Elk Studios are thrilled to expand into the dynamic markets of Spain and Mexico, bringing our innovative gaming experiences to even more players.”

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ZITRO ACHIEVES 30-TON REDUCTION IN CORPORATE CO2 EMISSIONS AT THE MADRID – POZUELO OFFICE

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Zitro, a key player in the gaming industry, announces a significant step towards a greener future. The company has successfully transitioned its Madrid-Pozuelo office to a 100% renewable electricity supply, significantly reducing its carbon footprint and achieving zero emissions.

This commitment to clean energy demonstrates Zitro’s dedication to environmental responsibility. By switching to renewable sources, Zitro is actively reducing its Scope 2 emissions, contributing to a more sustainable and environmentally friendly planet. The transition is estimated to result in annual savings of more than 30 tons of CO2. While the current emissions reduction is directly linked to the number of people and the office’s electricity use, Zitro’s commitment to renewable energy sources ensures continued zero emissions even as the company grows.

“We are proud to implement this positive change at our Madrid-Pozuelo office,” says Johnny Viveiros Ortiz. “Sustainability is a core value at Zitro, and we are committed to minimizing our environmental footprint. This initiative represents a significant step forward in achieving our sustainability goals, with the expectation of reaching net zero in Spain by early 2025.”

Zitro’s commitment to environmental responsibility extends beyond its energy consumption. The company constantly explores ways to reduce its environmental impact throughout its operations. This includes implementing sustainable product development, manufacturing, and waste management practices.

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Compliance Updates

Danish Authorities Form Agreement to Tackle Illegal Gambling Marketing

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In a new agreement between the Consumer Ombudsman, the Gambling Authority and the Gambling Board, the authorities and the board will coordinate their efforts when they have to take action against gambling companies’ illegal marketing of games in Denmark.

Gambling companies’ marketing can cross jurisdictions. Therefore, the Consumer Ombudsman, the Gambling Authority and the Spilreklamenævnet have just entered into a cooperation agreement with a view to avoiding duplication of effort and strengthening the overall coordinated effort when it comes to the regulation of gambling companies’ marketing in Denmark.

The Gambling Advertising Board will forward cases to the Consumer Ombudsman or the Gambling Authority if gaming companies do not comply with the board’s criticism, or if the board finds violations of the authorities’ rules by a company.

Conversely, the Consumer Ombudsman and the Gambling Authority will inform complainants of the possibility to complain to the Gambling Advertising Board if a company breaks the industry’s code of conduct, but not the rules handled by either the Consumer Ombudsman or the Gambling Authority.

The Consumer Ombudsman and the Gambling Authority oversee various areas in relation to the marketing of games. The Consumer Ombudsman is responsible for the supervision of gambling companies’ compliance with the Marketing Act, as well as other consumer protection rules, while the Gambling Authority supervises compliance with the rules on the marketing of games in section 36, subsection of the Gambling Act. 1, as well as the rules on sales promotion measures in relevant gaming announcements.

The Gaming Advertising Board, which is a board set up by players in the gaming industry, handles complaints about gaming companies’ marketing that is in breach of the industry’s code of conduct. The purpose of the code is to strengthen the social responsibility of the industry’s marketing towards vulnerable groups and children, as well as to limit gambling addiction.

It has been agreed that the Consumer Ombudsman, the Gambling Authority and the Gambling Advertising Board will regularly inform each other of relevant cases, as well as hold annual meetings.

Consumer Ombudsman Torben Jensen said: “Our new cooperation agreement with the Gambling Authority and the Gambling Advertising Board strengthens our supervision of gambling companies’ marketing. The agreement involves better internal communication, ensures coordination and prevents duplication of work, which benefits consumers.”

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