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Ladbrokes Announces Partnerships with O2, AEG Presents and NME to Power the Launch of Ladbrokes LIVE

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Ladbrokes furthers its ambition in the world of entertainment with the launch of Ladbrokes LIVE, a digital entertainment platform that will reward thousands of fans with free access to the UK’s best live shows, powered by exciting new strategic partnerships with O2, AEG Presents and NME.

The Ladbrokes LIVE interactive entertainment platform will welcome both existing customers and new audiences into the Ladbrokes “World of Play” giving them the chance to win free access to thousands of tickets to the UK’s best live music and comedy shows, and more, through its new digital hub, LadbrokesLive.co.uk. Fans must be eighteen and over to register for the digital hub to access exclusive offers, and there is no betting involved.

The Ladbrokes LIVE launch sees Ladbrokes partner with The O2, the world’s most popular live entertainment, leisure and retail destination, AEG Presents, who promote and manage concerts and tours, oversee renowned venues and produce some of the world’s leading music festivals, and industry-leading music brand, NME.

Through these ground-breaking partnerships, Ladbrokes LIVE will reward fans with free access to thousands of tickets and unique live experiences, including premium tickets to live shows at The O2 within a specially designed Ladbrokes LIVE Private Box. Fans who sign up on the Ladbrokes LIVE platform will have the chance to win free access to a wide range of live events such as the JUST FOR LAUGHS comedy festival, the Luno Presents All Points East festival, and other touring shows across the country – all without any betting involved.

The unique collaboration between Ladbrokes and NME sees the return of the iconic Club NME nights with a series of dates across the UK featuring incredible headline talent and unmissable DJ sets. Fans will be able to win free access to Club NME nights through the Ladbrokes LIVE platform. The Ladbrokes LIVE campaign also includes significant digital OOH media inventory at The O2 and a sponsorship of the NME Awards show.

Kelly Rose, Head of Brand for Ladbrokes, said: “We’re embarking on an exciting new era for Ladbrokes connecting thousands of fans with free access to artists and talent through the Ladbrokes LIVE platform. In The O2, AEG Presents, and NME we’re working with three of the biggest and most iconic brands in the entertainment industry and this means we will be able to reward our audiences with the chance to attend some of the most exciting live shows in Britain for free.”

Georgina Iceton from AEG Global Partnerships said: “We are pleased to welcome Ladbrokes as a brand partner, and its customers to our world-famous venues like The O2, and best-in-class festivals with AEG Presents. The creation of a specially designed guest box at The O2, alongside unique live experiences across AEG Europe’s venues and live events will bring an exciting new dimension of entertainment not just for Ladbrokes customers, but all our visitors.”

Holly Bishop, Chief Operating and Commercial Officer of NME, said: “We are thrilled to announce the return of the legendary Club NME, once again providing fans with unforgettable live music experiences at some of the UK’s best venues. Thanks to Ladbrokes, all tickets will be completely free, making Club NME more accessible than ever. We’ll see you at the front.”

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Evolution Launches Crazy Pachinko, Unique Online Slot Game Featuring Crazy Time’s Pachinko Live Bonus Game

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Evolution today announced the launch of Crazy Pachinko, a unique online slot game that includes a live pachinko bonus round straight out of Crazy Time, Evolution’s incredibly popular hit live game show.

A vibrant and very different addition to the extensive portfolio of slot titles from Evolution Group’s NetEnt, Red Tiger, Big Time Gaming and Nolimit City slot brands, Crazy Pachinko merges the best of the live and slot worlds.

Crazy Pachinko packs numerous dynamic multipliers into multiple stages of fun. There’s a qualification slot phase, a top-up slot phase and, finally, the incredible Pachinko Bonus game, presented by a live game host and featuring guaranteed rewards.

The Pachinko Bonus game showcases the iconic pachinko wall where the game host drops the puck, just like in Crazy Time. Other highlights sure to attract both slot players and lovers of Evolution’s all-action live game shows are Sticky Scatter symbols for a better chance of qualification, multipliers that accumulate with each game phase and the potential to receive all ‘double’ segments on the pachinko wall.

“We have been working hard on combining the worlds of live casino and slots and we are trying all sorts of different things,” the Chief Product Officer for Evolution, Todd Haushalter, said. “Crazy Pachinko builds on the success of Crazy Coin Flip, which was our first live slot game, and has been wonderfully successful. To make these games we bring our best slot and live casino minds together to offer games that are true to both styles of play. I think the team has done an amazing job with Crazy Pachinko and players will love it.

“If you search for pachinko big wins on YouTube, there are endless videos of players having fun on this Crazy Time bonus game. The love players have for this bonus cannot be underestimated and to break it out and make it the bonus of a slot game is, I think, just what players are waiting for.”

For trade press and media enquiries, please contact Amy Riches, Head of Marketing, ARiches@ Evolution .com.

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Zitro’s Double Link Now Live at Casino Bilbao’s New Location

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Zitro has introduced its latest innovations from the Glare cabinet line at the recently relocated Casino Bilbao. Among these is Double Link, the newest addition to the company’s lineup of games that have captivated players at the renowned Luckia casino.

Displayed on the exclusive Illusion Glare cabinet, featuring a 43-inch Ultra HD curved screen, Double Link introduces an engaging bonus round that not only doubles the excitement but also enhances potential prizes for players.

Juan Carlos de Pedro, Director of Casinos at Luckia, points out about this new installation: “The diverse range of Zitro’s products allows us to enhance our gaming offerings with the latest innovations in the market such as the highly popular Double Link”.

“We’re thrilled to introduce our latest offering to Casino Bilbao, elevating the entertainment experience for its customers,” the Director of Casinos Spain for Zitro, Jaime Anibal-Alvarez, said. “We believe Luckia’s significant commitment to Zitro products will bring positive outcomes for all.”

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SkillOnNet Goes Live with Captivating PG Soft Content

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Awarding-winning new games are a rich collection of video slots, 3D games and table games

Global entertainment brand SkillOnNet has announced that award-winning mobile game developer PG Soft’s portfolio is now live on its online casino platform.

PG Soft’s rich collection of video slots, 3D games and table games boasts remarkable aesthetics and captivating gameplay. Games now live on the SkillOnNet platform in multiple markets include recent hit titles like Safari Wilds, Mahjong Ways and Wild Bandito.

Both SkillOnNet and PG Soft are companies with a truly international outlook. PG Soft already has a presence in 103 countries and five continents and produces content that supports 23 languages and 100 different currencies.

The new deal will expand PG Soft’s reach even further. SkillOnNet operates more than 30 online casino brands in regulated markets across the globe including PlayOJO, Lucky Niki and Spin Genie while providing turnkey solutions to market-leading brands worldwide.

While the PGSoft rollout at SkillOnNet is global, there will be a particular focus on the British, MGA-licensed, Swedish and Danish markets.

The deal will further enhance the SkillOnNet platform, which offers an incredible selection of more than 3,000 third-party games from the biggest casino software providers in the world.

“PG Soft truly understands the art of building unique and remarkable casino games and puts entertainment and technical excellence at the forefront of everything it does,” the Head of Games for SkillOnNet, Jani Kontturi, said. “PG Soft has achieved an impressive amount since it launched in 2015 and we’re happy that we can be part of its success story.”

“This is an exciting deal that will help expand our reach,” the Senior Account Executive for PG Soft, Valters Garais, said. “SkillOnNet is a tier-one operator and software provider and we’re delighted to be partnering up with the best in the business.”

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