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Affordability checks could drive players offshore, says leading gambling researcher Mark Griffiths

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The financial risk checks proposed in the White Paper on gambling reform and now being consulted on by the Gambling Commission are not the best way to prevent problem gambling, according to one of the world’s most prominent gambling addiction researchers.

In an exclusive interview with sports betting community OLBG, Professor Mark Griffiths said: “In principle, affordability checks are a good idea, but financial limits that apply to everyone may not be.”

Griffiths is a Chartered Psychologist and Distinguished Professor of Behavioural Addiction at Nottingham Trent University, and is also the Director of the International Gaming Research Unit. He has worked as a consultant for many gambling companies in the areas of responsible gambling, player protection and harm minimisation.

The Gambling Commission last week opened a consultation on proposals to require operators to carry out financial risk checks on customers with net losses of £125 a month or £500 per year. It has also proposed that enhanced checks should take place for customers with net losses of £1,000 in 24 hours or £2,000 in 90 days.

However, Griffiths said: “The Gambling Commission always talks about the amount of money people are spending, but it is better to talk about how much somebody can afford to gamble as opposed to how much they are actually spending.”

He added: “The more fine-grained we get about affordability checks, for example, if the Gambling Commission says it wants companies to dig into people’s personal finances, there’s going to come a point where most people won’t want to divulge that kind of information.

“What they will then do is go and bet with less reputable companies, ones that are not operating within the confines of the regulatory system here in the UK but are instead located offshore with little or no responsibility measures whatsoever. This would just displace the problem.”

Griffiths, who has won 24 national and international awards for his research, argued it would be better if it became mandatory for players to set time and money limits when they initially sign up with an online operator.

“If gamblers set these limits in the cold light of day based on what they can afford, it doesn’t matter how problematic an activity could be because once they’ve hit their limit, they can no longer gamble,” he said.

He added that a wide-ranging study he was involved in conducting in Norway suggested that mandatory play breaks could also prove useful tools given the huge rise in gambling opportunities over recent years.

Griffiths, who has published more than 1,400 peer-reviewed research papers, six books and over 190 book chapters, also pointed out there was little evidence to suggest problem gambling was on the rise.

“Over the last 20 years the problem gambling rate has been fairly stable at around 0.5%, with the latest figure 0.3%, based on the Gambling Commission’s statistics on participation and problem gambling for the year to March 2023. The vast majority of people who engage in gambling activities have no problem at all.”

Other topics covered in the interview include Griffiths’ views on The Guardian’s advertising ban, the rise of in-play betting, advertising restrictions and the definition and characteristics of addiction.

Gaming

Global Video Games Market Report, 2022 and 2023-2030: With “Speed Being the King” in Gaming, Growing Fiber to Home (FTTH) Connections Bolster Growth

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The “Video Games – Global Strategic Business Report” report has been added to ResearchAndMarkets .com’s offering.

Global Video Games Market to Reach $254.6 Billion by 2030

The global market for Video Games estimated at US$184 Billion in the year 2022, is projected to reach a revised size of US$254.6 Billion by 2030, growing at a CAGR of 4.1% over the analysis period 2022-2030.

Mobile Games, one of the segments analyzed in the report, is projected to record 4.9% CAGR and reach US$123.8 Billion by the end of the analysis period. Growth in the Console Games segment is estimated at 4.2% CAGR for the next 8-year period.

The U.S. Market is Estimated at $42.8 Billion, While China is Forecast to Grow at 4.7% CAGR

The Video Games market in the U.S. is estimated at US$42.8 Billion in the year 2022. China, the world’s second largest economy, is forecast to reach a projected market size of US$71.4 Billion by the year 2030 trailing a CAGR of 4.7% over the analysis period 2022 to 2030.

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2.9% and 4.1% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 3.5% CAGR.

What`s New?

  • Special discussions on the global economic climate and market sentiment
  • Coverage on global competitiveness and key competitor percentage market shares
  • Market presence analysis across multiple geographies – Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and trademarked research platform
  • Complimentary updates for one year
  • Access to curated YouTube video transcripts of market sentiments shared by CEOs, domain experts and market influencers via interviews, podcasts, press statements and event keynotes

Select Competitors (Total 521 Featured)

  • Activision Blizzard, Inc.
  • Blizzard Entertainment, Inc.
  • King Digital Entertainment plc
  • Apple Inc
  • Atari SA
  • BANDAI NAMCO Holdings Inc.
  • Bluestack Systems, Inc
  • Capcom Co., Ltd.
  • Electronic Arts, Inc.
  • EA Sports
  • PopCap Games, Inc.
  • Facebook, Inc
  • Google LLC
  • iWin, Inc.
  • Konami Group Corporation
  • Konami Digital Entertainment Co. Ltd.
  • Konami Gaming Inc.
  • Nintendo Co. Ltd.
  • Riot Games, Inc
  • Roblox Corporation
  • Rovio Entertainment Corporation
  • Sega Holdings Co., Ltd.
  • Sony Interactive Entertainment Inc.
  • Supercell Oy
  • Square Enix Holdings Co. Ltd.
  • Square Enix Limited
  • Take 2 Interactive Software, Inc.
  • Tencent Holdings Ltd
  • Tetris Holding, LLC
  • The Walt Disney Company
  • Twitch
  • Ubisoft Entertainment SA
  • Unity Technologies
  • Valve Corporation
  • Xbox Game Studios

Key Attributes:

Report Attribute Details
No. of Pages 1025
Forecast Period 2022 – 2030
Estimated Market Value (USD) in 2022 $184 Billion
Forecasted Market Value (USD) by 2030 $254.6 Billion
Compound Annual Growth Rate 4.1%
Regions Covered Global

MARKET OVERVIEW

  • Current State of the Video Games Industry: A Review
  • Gaming as a Form of Entertainment is Here to Stay: Global Number of Active Gamers (In Billion) Years 2020, 2022, 2024 and 2026
  • Competition
  • Video Games – Global Key Competitors Percentage Market Share in 2023 (E)
  • Competitive Market Presence – Strong/Active/Niche/Trivial for Players Worldwide in 2023 (E)
  • Video Games: Introduction/Overview & Types
  • Recent Market Activity
  • Innovations

MARKET TRENDS & DRIVERS

  • With “Speed Being the King” in Gaming, Growing Fiber to Home (FTTH) Connections Bodes Well for the Higher Consumer Engagement With Video Games
  • Since Gaming Experiences Are Only as Good as the Network, Growing Number of Homes With High Speed Fiber Optic Internet Means More Households Will be Hooked Onto More Graphically Demanding Video Games: Global Market for Fiber-to-the-Home (FTTH) (In US$ Million) for Years 2021, 2023, 2025 and 2027
  • Ubiquity of Smartphones Drives the Popularity of Mobile Gaming, Particularly on the Android OS. Here’s Why
  • Healthy Demand for Smartphones Creates a Parallel Opportunity for Mobile Gaming: Global Shipments of Smartphones (in Million Units) for 2020 through 2025
  • Preference for Immersive Gaming Drives Demand for Visualization & 3D Rendering Software
  • Here’s Why Console Gaming Still Remains Popular
  • “The More the Merrier”. Social Gaming Storms Into the Spotlight as a Major Trend in 2023
  • Social Presence Will Continue to Play a Central Role in the Adoption of Social Gaming: Global Number of Social Media Users (In Billion) for the Years 2022, 2024, 2026, 2028
  • In the Era of On-Demand Gaming as a Service (GaaS), Cloud Gaming Storms Into the Spotlight
  • Convergence of Gaming and Gambling, a Key Trend in the Market
  • As Gambling Addiction Takes on a Deeper Hue, Gamification of Physical Gambling Brings Opportunities for the Video Games Market: Global Number of Gamblers (In Million) for the Years 2018, 2020, 2022 and 2024
  • Make Way! Here Comes Metaverse Gaming
  • Gaming to the Remain the Largest Application Area for Metaverse: Global Metaverse Market Share Breakdown (In %) by Application for Years 2020 and 2027
  • Roblox, an Online Gaming Company that Offers Metaverse like Experiences, Witnesses Steady Rise in the Number of Users: Roblox Active Daily Users (In Million) by Quarter for Years 2019, 2020, 2021 and 2022
  • Roblox, an Online Gaming Company that Offers Metaverse like Experiences, Witnesses Steady Rise in the Number of Users: Roblox Active Daily Users (In Million) by Quarter for Years 2019, 2020, 2021 and 2022
  • Changing Demographics of Modern Gamers Sets Stage for Increased Consumption of Video Games
  • Percentage Breakdown of Global Number of Gamers by Age Group for the Year 2022
  • Percentage Breakdown of Global Number of Gamers by Gender for the Year 2022
  • Gamification in Education on the Rise as Perceived Educative Value of Video Games Increases
  • AR/VR Games Get a Boost from the Expanding App Ecosystem & Android OS Support for AR Technology
  • Artificial Intelligence (AI) Innovations Transform Video Games
  • With the Ability to Self-Learn, Evolve, Interpret & Respond to Player’s Actions, AI is Poised to Take Realism in Games to the Next Level: Global Spending on AI in the Advertising & Media Industry (In US$ Million) for Years 2021, 2023, 2025 and 2027
  • Blockchain Emerges to Change the Gaming Landscape
  • From Securing In-Game Transactions to Enhancing the Gaming Experience, Blockchain is Here to Revolutionize the Gaming Industry: Global Spending on Blockchain in the Media & Entertainment Industry (In US$ Million) for Years 2021, 2023, 2025 and 2027
  • Here’s How 5G Will Transform Gaming
  • The Future of 5G is Unquestioned & So is Its Potential for Changing the Rules of the Game in Today’s Experience Economy: 5G Contribution to GDP in Select Countries by 2030 (In US$ Billion)
  • Developments at Hardware & Content Level Boosts Opportunities for Video Games
  • Holographic Games Hit the Spotlight
  • What are Challenges in Store for the Market in the Coming Years?
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Gaming

Kambi Group plc’s Executive Management increases shareholding by exercise of share options

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Kambi Group plc reports that Kristian Nylén, CEO, David Kenyon, CFO, Erik Lögdberg, COO and Cecilia Wachtmeister, CCO, have used the most recent exercise window to exercise share options and increase their shareholding in Kambi. To cover the exercise price and income tax due on the exercise, each have sold a sufficient number of shares, while all other shares from the share option exercise have been retained.

In this recent exercise window, which ended on 29 November 2023, a total of 246,984 options were exercised under the rules of existing share options programmes.

As shares previously repurchased by Kambi Group plc were used to satisfy these option programmes, the total number of shares in Kambi Group plc remains 31,278,297 shares, with a par value of EUR 0.003 per share.

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Gaming

Outstanding talent’ underpins iGB Affiliate Award shortlist

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A roll-call of outstanding talent’ is how Naomi Barton, Portfolio Director responsible for iGB Affiliate, described the shortlist of entries for the 2024 Awards which are being held on Thursday 8 February at the Grade II-listed Art Deco Troxy music venue in East London. 

The black-tie Awards ceremony which features a three-course sit down dinner and an entertainment-packed evening are the last to be held in London prior to iGB Affiliate’s relocation to Barcelona, with organisers reporting huge early demand for table bookings as the international igaming affiliate community prepares to say goodbye to London in style.

Looking ahead to the prestigious evening Naomi Barton said: “It’s totally fitting that the last iGB Affiliate Awards to be held in London has attracted a record 338 submissions from across the international community.

“The Awards are an integral part of the iGB Affiliate experience and celebrate everything that’s so unique and compelling about the igaming affiliate sector, recognising the industry’s outstanding individuals, brands, games, networks, tech vendors and marketing campaigns.

“It promises to be another inspirational Awards evening and a perfect way to complement the exhibition which will feature circa 155 exhibitors occupying 11,757 square metres of space and a raft of show initiatives created to highlight new strategies, new partnerships, new sectors and new jurisdictions all culminating in the delivery of new business opportunities for the thousands of customers who will be part of what will be an historic edition of iGB Affiliate.”

Claire Wellard, CEO of affiliate management consultancy iGamingXL and a member of the 21-strong external judging panel, selected for their expertise and specialist industry knowledge, confirmed: “As always, it’s a pleasure to be part of the judging process for the iGB Affiliate Awards. I love seeing the developments from all of these companies in innovation and growth. The step change in the quality of the submissions across all the categories with which I was involved as a judge this year reinforces the view of this sector as one that is in rude health and poised to go from strength to strength in 2024”.

Fellow judge, Vicki Reed, Founder, Better Change, added: “It was encouraging to read about some of the impressive and unique innovations by affiliates in the area of safer gambling. Such initiatives are set to become more integral to igaming’s ongoing repositioning of itself as a more sustainable sector with responsible play at the heart of its operations and strategy”.

For more information on iGB Affiliate London and the iGB Affiliate Awards visit https://london .igbaffiliate .com

 

iGB Affiliate Awards Shortlist

The shortlist for the categories open to the industry to nominate or vote on in the 2024 iGB Affiliate Awards comprises

AFFILIATE CATEGORIES

Safer Gambling Initiative of the Year: Casino Guru, Gamblers Connect, GiG Media, OneTwenty Group. Marketing Campaign of the Year: Betanddeal, Casino Guru for TikTok Marketing, Checkd Group and William Hill.  Best Casino Affiliate: Casino Guru, Gambling .com Group, GiG Media, Moonshot Marketing Ltd, Mr. Gamble, OLBG QiH Group, Slotsjudge, Vita Media Group. Best Sports Betting Affiliate: Better Collective, Checkd Group, Gambling .com Group, GiG Media, Oddschecker, OLBG, Skores Media, Spotlight Sports Group.  Best Bingo Affiliate: BingoPort, FTD Digital, WhichBingo. Best Poker Affiliate: Mypokercoaching, Onlinepoker .se, PokerNews, Worldpokerdeals. Best Streaming Affiliate: Betanddeal, Kingbet Media, Scratch Card Joe, Theslotbeasts/TheslotbeastsNL. Best Crypto Affiliate: CoinGambling, Crypto Lists Ltd, Find.co (CryptoManiaks, CCN), Gamblineers. Affiliate Employer of the Year: Better Collective, Betting Hero, Blexr Limited, Gaming Innovation Group,
QiH Group, TAG Media.

INDIVIDUAL CATEGORIES

Best Affiliate Manager: Abi Williamson – Bet365 Partners, Björn Marsman – Chilli Partners, George Gerakanakis – Novi Affiliates, Joshua Kelly – Bet365 Partners, Kyle Seychell – Chilli Partners, Mira Petrova – VL Partners, Paige Whitaker – Chilli Partners, Radoslaw Baranski – LeoVegas Affiliates, Renee Mate – Rewards Affiliates, Sasha Boerma – Coastline Affiliates, Sharanya Pappu – Excel Affiliates, Stephanie Robinson – Betcoin.ag Affiliates

PROGRAMME/NETWORK CATEGORIES

Best Affiliate Programme: Bet365 Partners, Betfred Affiliates, Betsson Group Affiliates, Bluefox Affiliates, Campeon Affiliates, GGPartners, LeoVegas Affiliates, Merkur Partners, NoviAffiliates by Novibet, SharedBet Affiliates, VL Partners. Best Affiliate Network: Affiliate Roulette, BetAffiliation, CasinoAffiliatePrograms .com, Digidum, Income Access, Matching Visions, WakeApp Partners.

SERVICE PROVIDER CATEGORIES

Best Tech for Affiliate Programmes: Affilka by Softswiss, DeepCI from EveryMatrix, Intelitics Software, MAP, MyAffiliates, PartnerMatrix, Rightlander Ltd

Game of the year (PUBLIC VOTE BASED ON SHORTLIST PROVIDED BY EGAMING MONITOR): Big Bass Bonanza Keeping It Reel (Pragmatic Play), Coin Strike Hold And Win (Playson), Cops N Robbers Big Money (Inspired Entertainment), Fishin Frenzy Even Bigger Catch (Blueprint Gaming), Football Cash Collect (Playtech), Gold Blitz (Fortune Factory Studios), Golden Dragon Inferno (Betsoft Gaming), Rip City (Hacksaw Gaming), Rise Of Olympus 100 (Play’n GO), Super Stars (NetEnt).

Best Digital Agency: Affiverse, Revpanda, TAG Media, Teamwork, WakeApp.

ALL COMPANIES (AFFILIATES, PROGRAMMES, NETWORKS AND SERVICE PROVIDERS)

Innovator of the Year: BetAffiliation, Betanddeal, Checkd Group, DeepCI from EveryMatrix, Kingbet Media, Oddsium, Revpanda. Rising Star: Best Odds (Stram Entertainment Ltd), Betting Hero, Chilli Partners, DeepCI from EveryMatrix, Leon, MioMedia, Revpanda. Best Newcomer: 2rbo Affiliates, Affiliate Roulette, Media 24, TrackBox.ai, Wow Partners.

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