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BetMGM Launches New Campaign Series Starring Jamie Foxx
BetMGM, a leading sports betting and iGaming operator, is set to premiere its new campaign series starring Jamie Foxx this week in conjunction with the kickoff of the professional football season. The series was filmed in Las Vegas and directed by the accomplished Wayne McClammy. The two spots will air on multiple platforms and make their national television debut during the first weekend of action.
āLove and respect to my BetMGM family. It means a lot to be rocking with such a great brand year after year. And you know we had a good time filming in Vegas,ā Foxx said.
The campaign opens with the āDoing it Liveā spot in which Foxx plays the piano at the stunning NoMad Library within Park MGM while athletes from various sports make appearances touting BetMGMās live betting and entertainment experience.
Scheduled to air later this month, the second segment, āThe Game,ā captures Foxx walking through Park MGM while checking out the wide array of available wagers on the BetMGM app. As he descends a staircase from the Dolby Live Theater at Park MGM, Foxx is engulfed by a cascading waterfall of sports images. He makes his way to a BetMGM-branded race car waiting for him at ARIAās valet as a nod to Novemberās race along the Las Vegas Strip. Fellow BetMGM ambassador Wayne Gretzky makes a special cameo prior to Foxx driving off into the night.
Matt Prevost, BetMGMās Chief Revenue Officer, said: āJamie Foxx is an integral part of the BetMGM story, putting us on the global stage of sports and entertainment. As we enter this dynamic partnershipās fourth year, Jamie and the creative talents at 72andSunny took it to a new level showcasing our unique product and connectivity to MGM Resortsā iconic Las Vegas destinations.ā
Geno Burmester, Creative Director at 72andSunny, said: āWe wanted to kick things off with a bang this year and give our ads the same feel of action and adrenaline you get from using the BetMGM app. We were fortunate to get the opportunity to work with Jamie who brought it in a way only Jamie Foxx can. And a big thanks to our director, Wayne McClammy, who elevated everything to feel larger than life with the quintessential Vegas heritage of MGM Resorts.ā
The spots conclude by highlighting this seasonās BetMGM enhanced offer ā the opportunity for new customers to wager up to $1500 on their first bet and receive a payback in bonus bets for a losing wager. BetMGMās campaign will appear across broadcast, OOH, CRM, digital, social and owned channels. BetMGM ambassadors will use their personal channels to promote the content incorporating their unique voices into the sports betting conversation in real time.
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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.
Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.
Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: āThe new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.ā
Paul Witten, Managing Director at SIS, added: āWe are passionate about delivering a greyhound racing service that benefits all of the sportās stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.
āOur approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.ā
SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.
PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.
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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS
Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots.Ā
Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic.Ā
At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.Ā Ā
Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins.Ā
Fruity Treats is the latest cluster pays Slot in Pragmatic Playās multi-award-winning range, joining recent hit Sugar Rush 1000.Ā
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: āThe roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.āĀ
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.āÆāÆāÆāÆāÆāÆāÆāÆāÆ
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Kambiās Festival of Sportsbook returns for fourth year
Kambiās Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.
Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa AmƩrica.
Erik Lƶgdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled āExceptional, everywhere: meeting the increasingly high standards of an evolving marketā, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.
Kambiās Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.
Gerard Starkey, Kambi Groupās SVP of Marketing & Communications, said: āWe are excited to once again be welcoming the industry to Kambiās Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.ā
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