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Meridianbet Official Sponsor of FK Sarajevo, Strengthening the Investments in Southeast European Football

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The Meridianbet Group, known not only for delivering world-class entertainment but also for its profound commitment to social responsibility and community engagement, has taken a significant step in reinforcing its support for sports, particularly in Southeast Europe.

Today, Meridian proudly announced its sponsorship of FK Sarajevo, a football club with a storied history and a prospective future. Founded in 1946, their illustrious achievements include being crowned champions of former Yugoslavia twice, securing the title of Bosnia and Herzegovina champions five times, winning the Bosnia and Herzegovina Cup seven times, and clinching the Bosnia and Herzegovina Super Cup once.

This sponsorship further underscores Meridian’s commitment to promoting and uplifting sports on a global scale. The partnership with FK Sarajevo, Bosnia and Herzegovina’s most popular clubs, showcases Meridianbet’s dedicated efforts to back teams filled with ambition, talent, and a rich history.

Meridianbet’s community investment in Bosnia – Herzegovina is decades-long. The company has recently won the special charity auction to buy a signed Edin Džeko national team jersey to raise donations to support children with spinal muscular atrophy in Southeast Europe. The project intends to gather funds from supporters, businesses, and investors to help families financially with the costly treatments associated with SMA.

Meridianbet’s International Sponsorship Footprint

Meridian’s sports sponsorship horizon is vast and varied. As a leading global betting partner, the brand supports over 30 amateur and professional clubs worldwide, providing not only financial aid but also essential sports and technical equipment.

In Southeast Europe, the brand is official sponsor of KK Crvena zvezda, Turkish Airlines Euroleague participant.

The brand remains a driving force behind various humanitarian tournaments and competitions, all channeled towards helping children faced with life-threatening and rare diseases.

As a testimony to its global influence, Meridian sponsors more than 30 premier football, basketball, and other sports teams and associations worldwide.

Cultivating Talent and Upholding Excellence

Beyond its sports-centric endeavors in both amateur and professional sports, Meridian is committed to shaping the future. Over the past two years, Meridian has awarded scholarships to a plethora of students and subsequently provided opportunities to these bright young minds. They’ve been at the forefront of developing advanced solutions in sectors like artificial intelligence, big data, and digital marketing.

Recognized for their unwavering commitment to best business practices, Meridianbet has, since 2020, held the prestigious ICC – WCF SME Certificate from the World Federation of Chambers of Commerce (ICC-WCF).

This accolade proudly positions Meridian amongst the top 900 most reputable companies in the EU.

Eastern Europe

Endorphina Announces Partnership with Ukrainian Online Casino Casino.ua

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Endorphina Announces Partnership with Ukrainian Online Casino Casino.ua
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The leading online slot provider, Endorphina, has recently partnered with Casino.ua, a licensed Ukrainian online casino. This collaboration brings Endorphina’s innovative slots to Casino.ua’s platform, expanding its game portfolio and offering more variety for players.

This partnership signifies Endorphina’s continued focus on expanding its reach in regulated markets and making its games accessible to a broader audience. With a strong track record of partnerships in 2024, Endorphina is confident this collaboration will further their goals.

“This partnership with Casino.ua is a great opportunity for Endorphina to expand as a slot game provider in Ukraine and grow in a highly competitive market. We’re very excited about this collaboration and grateful for this wonderful opportunity to partner with such a prominent Ukrainian online casino,” said Maryna Iliukhina, PR Manager at Endorphina.

Casino.ua is a licensed Ukrainian online casino offering over 7,000 online entertainment options, including instant games, slots, table games, live games, tournaments, and promotions. The platform values the safety and comfort of its users, striving to create a high-quality gaming experience.

“We are thrilled to partner with Endorphina, a top software developer in the gaming industry. Their games blend innovation, quality, and immersive gameplay, seamlessly aligning with our vision. Together, we’re committed to delivering outstanding experiences and exciting opportunities for Casino.ua players,” said Casino UA’s team.

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Genius Sports Launches FANHub, World’s First Advertising & Activation Platform to Reach & Engage Sports Fans

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Today Genius Sports Limited (“Genius Sports”) (NYSE:GENI) announced the launch of its fan activation platform FANHub, the only omnichannel marketing platform custom-built to reach and engage sports fans.

Capitalizing on 20+ years of experience in data collection, curation, and activation and harnessing direct global relationships with 400+ leagues and teams including the NFL and NCAA, Genius Sports created FANHub to give marketers an easy-to-use platform, which combines programmatic and social media buying capabilities built with a sports-first mentality.

“Sports has never been more at the center of the cultural conversation, and FANHub is primed to help marketers reach and engage fans with ultimate precision,” says Josh Linforth, CRO at Genius Sports. “Our depth and breadth of sports expertise has informed every aspect of this platform, so our customers can easily create memorable and impactful campaigns for fans across every channel.”

The FANHub platform includes the following core features:

  • Fan-First Audiences. Safely integrate 1st-party data, overlay proprietary audiences, and capture the fan journey with Genius Sports identity graph, FANHub ID.
  • Curated and Exclusive Premium Inventory. Buy high-quality, brand-safe media across social and programmatic channels, including display, video, CTV, audio, and DOOH.
  • Bidding & Insights. Monitor performance with customizable bid models, real-time reporting, pacing and bidding strategies based on audience datasets, inventory, and live game-time data points.
  • Dynamic Creative Optimization. Scale your campaigns with display and video creative that instantly integrates Genius Sports play-by-play data and fan preferences.

“Today’s fans watch and engage with their favorite sports across channels and formats, bringing new challenges to marketers looking to reach these highly engaged audiences,” said Manny Puentes, GM of advertising at Genius Sports and board member on the IAB Tech Lab. “FANHub finally lets marketers create sophisticated sports-based media strategies, track and manage the full-funnel fan journey from season to season, and leverage our live game-time data to drive hyper-personalized and relevant campaigns.”

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1spin4win joins forces with SoftGamings to bring classic slots to new markets

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1spin4win, a fast-growing slot games provider, is excited to announce a new partnership with SoftGamings, a leading B2B casino platform provider and gaming systems aggregator.

This collaboration signifies a major leap forward for 1spin4win, expanding the studio’s global footprint. Through SoftGamings’ platform, a wider audience will now have access to 1spin4win’s growing collection of over 100 classic slot games. With more than three new releases every month and a solid client base of 400+ operators, 1spin4win is poised to further strengthen its presence in the iGaming industry.

SoftGamings is well known for its versatile iGaming solutions, including Turnkey and White Label platforms, Self-Service solutions, and Bitcoin casino options. Their platform offers an advanced loyalty system, gamification features, and customization options, providing operators with everything they need to offer a world-class gaming experience. Now, 1spin4win’s slots are integrated into the SoftGamings platform, expanding its availability to a larger network of operators and players.

Tanya Pisarchuk, Sales Manager at 1spin4win, commented: “Partnering with SoftGamings will help us grow into new markets and reach more players. We’re truly excited that this collaboration will make it easier for online casinos to bring our classic and well-balanced games to their users.”

Anna Kiselova, Head of Partnerships at SoftGamings, added: “Our platform is growing with the addition of 1spin4win’s classic slots, now available through the SoftGamings API. This partnership is part of our mission to bring the best gaming experiences to our clients. 1spin4win offers a mix of traditional fruit and themed slots with bonuses and solid RTPs, and we’re excited to offer their games as part of our ever-expanding catalog.”

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