The SOFTSWISS Sportsbook is expanding its client network through a new agreement with Bets.io. With the strategic addition of a sports betting option to its portfolio, the online casino is committed to enhancing the player experience and diversifying its offering.

Created by crypto enthusiasts, Bets.io offers players an exhilarating gaming experience with an extensive library of titles and innovative gameplay. Operating under a Curaçao licence, the project caters to a specific audience that prefers crypto over traditional fiat currency. The company distinguishes itself by providing betting options in the most popular crypto coins: BTC, BCH, LTC, ETH, DOGE, USDT, XRP, ADA, BNB, DAI, TRX.

Following the seamless integration between the online casino and the gamified sports betting platform, the SOFTSWISS Sportsbook, casino players now can enjoy betting on a vast selection of more than 200 sports, including esports, with betting odds provided by Betradar and Oddin.gg. In addition, sports fans can elevate their betting experience with a range of enticing bonuses, such as Freebet and Comboboost.

Bets.io will enjoy the advantage of receiving top-level SOFTSWISS support and technical assistance throughout the partnership. This support encompasses tailoring the platform to meet specific customisation requirements to incorporate new functionality requested by the client. What is more, Bets.io also will have access to various player management tools, such as detailed betting statistics, flexible odds, event settings, and top-notch customer support.

Commenting on the partnership, Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, says: “Using our sports betting platform, Bets.io will strengthen their business through enhanced engagement and a broader market reach, while players will have access to a wide range of sports, events, leagues, and tournaments. I am pleased to welcome a new partner and happy to mention that we will launch another joint project soon. Inspired by the trust placed in us by our new client, the SOFTSWISS Sportsbook team will continue to add new features to offer unique solutions that lead our clients to success and improve the gaming experience of bettors.”

The Bets.io team adds: “We have a great opportunity to explore the benefits of the Sportsbook Platform and offer our players something new. Working with the SOFTSWISS team was seamless, and we look forward to the outstanding results of this collaboration. Thanks to our new partner for their continued support during all stages of integration.”

Being part of the product ecosystem, the SOFTSWISS Sportsbook offers clients a wide range of bonuses unique to the iGaming industry, and the ability to launch jackpot campaigns on sports events.

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

Technological developments within the past few years have resulted in several shifts within the online poker world. One of the most innovative technologies to come about is blockchain. Online poker has transformed due to blockchain, the underlying component of cryptocurrency methods like Litecoin, Ethereum, and Bitcoin.

When you think about cryptocurrency’s possibilities in the business world, particularly online poker, it stands out as a revolutionary product. Blockchain technology has improved the online poker market for players and operators.

Elements of Innovation

When it comes to blockchain, how has it changed the world of online poker? First of all, there is more transparency. The sector had a low accountability rate, which has changed with blockchain technology’s introduction. Players have always been skeptical of online poker site fairness, including rigged games or altered outcomes of hands.

With blockchain technology, the problems are eliminated as there is a public ledger that players can check for accuracy. Contracts and computer-coded agreements have specific terms that online poker companies must follow to offer blockchain options.

The blockchain will track all transactions of a player and provide an unshakeable record that can be checked at any time. This helps to generate more fair play among operators, particularly those who may try to be bad actors.

It is also important to point out that blockchain knocks out the middleman with transactions. The payment option does not require a processor, so there are no transaction fees or delays. Blockchain technology offers a player-to-player network with no need for an intermediary.

Players from different countries can play the same poker games with cryptocurrency without the need for currency conversion. This is a great selling point and has changed the online poker industry for international players.

Security and Privacy are Key

Online poker players often worry about the security of their accounts, be it personal or financial information. With blockchain, players do not have to worry at all about security or privacy. Blockchain technology utilizes distributed networks and cryptographic techniques to boost the safety of gaming. Digital wallets are used to ensure that players’ funds are always safe.

Blockchain uses a decentralized design, so players do not have to worry about a point of failure. Hacking is difficult and avoidable, unlike with credit card payments. Players can also choose to use a pseudonym or stay anonymous while playing with cryptocurrency. The anonymity is a driving point for many players that want to enjoy poker.

Along with security, blockchain also ensures that players from around the world can access online poker gaming. Some sites have an issue offering services in certain areas due to regulatory concerns. There is no restriction with blockchain because the services operate with a decentralized network.

Overall, players appreciate the transparency, protection, and quality online poker experience associated with the widespread usage of blockchain technology. The option continues to change the way online poker operators offer services and how players enjoy ring games and tournaments. This technology easily opens up new opportunities for players to participate via iGaming operators.

SOFTSWISS, an innovative tech provider offering iGaming solutions, presents its latest crypto gaming trends report, derived from the data collected across five hundred brands powered by the сompany.

The presented analysis considers in-game currency conversion capabilities. In 2022, the SOFTSWISS Online Casino Platform introduced a crypto-centric feature, heralding a new paradigm where players possessing crypto holdings could seamlessly partake in games originally designed for fiat currency transactions.

H1 2023: THE BIG PICTURE

During the first half of the year, the iGaming market exhibited a consistent pattern of growth. In absolute terms, the total wagered amount demonstrated a 37% increase compared to the first half of the previous year, while the number of bets underscored even more remarkable growth of 49%.

STATE OF CRYPTO

When comparing digital coin bets between H1 2023 and H1 2022, the analysis shows stable 16.5% growth in monetary terms. Notably, the number of crypto bets has soared by 83.6% since the second half of 2022. At the same time, they remained consistent at 29.5% of the total wagered amount in the last six months, which indicates a continued player interest in this option regardless of fluctuations in cryptocurrency rates.

AVERAGE BET

Intriguing trends emerge as part of the average bet analysis spanning 2022 to 2023. While the average total and fiat bets show minor fluctuations within the 4-9 p.p. range, the average crypto bet follows a different trajectory. It initially drops from 2.84 euro in the first half of 2022 to 1.69 euro in its second half, but then rebounds to 1.80 euro in the first half of 2023. Notably, the average crypto bet demonstrates a rapid decline during the first six months of the year despite the concurrent rise in the number of crypto bets. 

Andrey Starovoitov, Co-CEO at SOFTSWISS comments: “The crypto market is rather sensitive to changes in the global environment. The SOFTSWISS analysts conducted a correlation analysis between key player activity indicators and the Fear and Greed Index. The analysis revealed that even during the period of relative apprehension in the cryptocurrency market, business indicators remain precisely high.”

PREVALENT CRYPTOCURRENCIES IN IGAMING

The Top 5 most used digital coins according to the SOFTSWISS Online Casino Platform remained unchanged in 2022-2023. 

As of the first half of the current year, the cryptocurrency distribution structure is as follows:

• Bitcoin – 76.2%
• Ethereum – 9.0%
• Litecoin – 5.5% 
• Tether – 4.7%
• Dogecoin – 2.6%

Bitcoin has seen the most growth, with its share increasing by 7.9 p.p. compared to the first half of the previous year. On the other hand, Ethereum and Litecoin have lost 5.5 and 2.5 p.p. respectively.