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Where does “momentum” fit in when we talk about sports betting?
Momentum or having a winning streak is increasingly being associated with the notion that “winning brings more winning” and that the positive outcome in sports is born out of previous consecutive positive outcomes.
But how is this linked to sports wagering? Well, no matter if you are someone who has experimented with online betting in the Philippines or with sports betting sites all over the planet, momentum is something that you should think about before you make up your mind about your picks.
Is there such a thing as ‘success breeding success’?
Momentum has become such a desirable thing in sports, that we often see coaches and managers fundamentally base their decisions on critical matters such as team lineups, on their effort to take advantage of it. Or we see athletes in their post game interviews, citing “Momentum” as the key factor that brought their victory or even that led to their defeat – if absent!
Or we even get to see whole teams admitting that their win has been the result of an apparent momentum. Instead of recognizing their own part and their own contribution, they generally see this ‘force’ as the main driver of the end results.
What exactly is momentum?
The momentum in sports can be described as a period of winning streaks or simply a period of good performance. It can be for a striker in football that manages to hit the net in crucial moments during the match. It can be for a batter in cricket that scores an incredibly high number of runs. It can be for a center in basketball that collects as many rebounds as possible in a series of games in a league. Or it can be for a team that is experiencing a period of continuous victories. In fact, it can be anything that leads to a desired outcome and that has some kind of duration.
Momentum as a factor to consider in sports betting decisions
If momentum is valued so much by the sport itself – the coaches, the managers, the officials, the teams and the athletes – shouldn’t it be valued by sports bettors as well? I mean, should it be an extra factor to consider when bettors make their picks or decide on their wagers on an NBA game let’s say?
We all have thought at some point in our lives that we have come across good fortune. When it comes to sports, this is translated like that: we believe, for example, that a team is on a winning streak and that the outcome of each subsequent game will be dependent on the outcomes of the previous games. So, the winning streak will continue for as long as the team has momentum. But then how much does this momentum last? And can we bet on their momentum?
As we said earlier, there is no concrete evidence that the winning streak of a team determines their next victory, but there is mounting evidence that momentum has a very substantial effect on players’ psychology, confidence, morale and motivation.
And if it has such an impact on their mood and feelings, then it does certainly affect their performance as well. Research devoted to the role of momentum in subsequent sports’ outcomes has demonstrated that when players and athletes believe that the momentum is on its own a factor of success, then the winning streak itself is a predictive factor for their next victory.
This tells us one important thing about sports betting: when we see an NBA team, for instance, being on a winning streak and players recognizing that they are having momentum, they are by definition more tuned and more dedicated to getting one more victory to sustain their streak. Keep this in mind the next time you come across a situation like that and make sure that you incorporate it in your picks.
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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.
Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.
Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”
Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.
“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”
SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.
PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.
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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS
Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots.
Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic.
At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.
Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins.
Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.”
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.
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Kambi’s Festival of Sportsbook returns for fourth year
Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.
Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.
Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.
Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.
Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”
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