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Flows signs Lion Gaming to its Platform

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Flows signs Lion Gaming to its Platform
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Flows, the industry’s no-code innovation platform, signs with premium casino and sportsbook provider Lion Gaming as its latest client.

Flows have signed with premium white-label iGaming platform supplier Lion Gaming for the provision of its innovative no-code automation platform, allowing Lion Gaming and its customers to take full advantage of Flows no-code plug-in technology.

Integrating Flows with Lion Gaming’s platform enables innovative and fast delivery of new features and applications without code and with ease. Orchestrating different data points from multiple systems and triggers in one place will allow them to accelerate go-to-market features and integration opportunities while reducing development time and operational costs.

Lion Gaming is a leading online casino and sportsbook platform provider, consistently raising the bar with its innovative white-label and turnkey solutions. At the heart of their offerings is the Fer0x Engine, a groundbreaking platform engineered to bolster the success and growth of its partners. Beyond offering traditional iGaming software, Lion Gaming has carved a niche in the iGaming industry as a leading provider of blockchain and web3 iGaming solutions and by crafting tools specifically designed to enhance customer acquisition, retention, and profitability for their customers.

Flows was built to be the most agnostic piece of software on the market that can sit alongside any other piece of technology that a business has to then enable it to innovate freely and without constraint. Flows, a plug-in no-code platform, supports businesses in accelerating development and fast-tracking integrations in a single interface and workflow automation tool. Flows works with affiliate networks, operators and suppliers alike.

Flows supports businesses by speeding up development and simplifying integrations through a single interface and workflow automation tool. With Flows’ no-code approach, Lion Gaming and its customer base can effortlessly connect different data sources such as their CRM systems, payment gateways, and affiliate networks, at speed using a single interface, allowing them to have a unified view of their operations.

Most recently, Flows unveiled “Flo” to the world, its language (spoken or written) activated AI software development tool revolutionising the way we build new digital products. Flows clients and marketplace partners can now deliver new features and products, big and small at breakneck speed. No roadmaps needed…no precious dev time taken up…no need to spend significant amounts on others to deliver for you.. just ask Flo.

Duncan McIntyre, President & CEO of Lion Gaming said, “As a company committed to building the most innovative iGaming solutions, Lion Gaming is thrilled to partner with Flows. With their advanced technology, we will be able to accelerate product development and simplify integration processes. These two advantages empower us to not only maintain our commitment to delivering bleeding-edge features to our customers, but to do so quicker than ever before.”

James King, CEO  of Flows said:   We are delighted to have secured Lion Gaming as a client. I’ve eagerly followed Duncan’s progress with Lion Gaming and I am immensely proud that Flows will play a part in supporting and enhancing their journey. They’re an innovative supplier that recognise the value and the benefits that Flows can bring them. We’re looking forward to seeing how Lion Gaming embrace and utilise Flows game-changing technology.”

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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule

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Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.

Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.

Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”

Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.

“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”

SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.

PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.

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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS

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Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots. 

Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic. 

At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.  

Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins. 

Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.” 

Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.         

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Kambi’s Festival of Sportsbook returns for fourth year

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Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.

Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.

Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.

Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.

Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”

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