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Gambling Zone Teams Up with Press Box PR to Launch New Video Series In The Zone Hosted by Manish Bhasin
Gambling Zone, a leading sports betting and casino comparison site, has partnered with PR agency Press Box PR to produce a new video series called In The Zone.
The new interview series will feature sportspeople that have reached the pinnacle of their field and zone in on how they earned a seat at sport’s top table and why they were able to sustain their success.
In The Zone will be hosted by top sports broadcaster and journalist Manish Bhasin, the face of the Premier League’s global coverage to over 700 million people when presenting for Premier League Productions following regular appearances on the BBC including Football Focus and The Football League Show.
The first episode features England rugby legend Jason Robinson who talks about his unique journey to becoming the first ever black England rugby captain and shared his views and predictions on the Rugby World Cup. The first episode is available to view at https:// GamblingZone .com/UK/The-Zone/In-The-Zone/In-The-Zone-Episode-One-Jason-Robinson/.
Future guests will include the biggest names from a range of sports and each episode will be a deep dive into their sporting life and commentary on the sport they succeeded in, reflecting the Gambling Zone messaging of authority, responsibility, expertise and trust.
Gambling Zone is the destination of choice for online casino players and sports bettors looking for credible information about gambling and is owned by Prime Gaming, an industry-leading data-driven marketing company operating several online casino brands.
Press Box PR is a 30-strong PR agency founded in 2018 by former Ladbrokes PR lead, Alex Donohue. Press Box PR specialises in PR for SEO, sponsorship activation, content production and creative communications across multiple B2C and B2B sectors as well as providing talent management. The agency is uniquely staffed by former senior editors and online journalists from a host of the world’s leading global publishers.
Each episode of In The Zone will be filmed and edited by twenty3, a London-based production and content services agency, who specialises in creating a range of video content for all audiences from long-form documentaries on location, broadcast live streams in studio and intricate animations specific to social platforms.
“Sports fans now consume hundreds of pieces of video and interview content all the time and we’ve used our journalistic skills to ensure the editorial and production quality of In The Zone cuts through the noise and succeeds on multiple channels to promote Gambling Zone through quality owned content on-site and social media and to deliver earned coverage in the biggest sports publications,” the Head of Content and Creative for Press Box PR, Jack Watson, said.
“We’ve used our editorial experience to assist with Gambling Zone’s ambition to maintain its status as a top destination for online casino players and sports bettors by creating quality content that keeps users and audiences coming back for more. We’re delighted to be working with the biggest names in sport and a top interviewer in Manish Bhasin in order to create compelling content that stands out to audiences and publishers.”
“Manish Bhasin is a real professional and brings a huge amount of experience to the productions as an excellent host that will get the very best stories and punditry from a wide range of brilliant guests,” the Head of Brand Marketing for Prime Gaming, Dom Aldworth, said.
“As a new brand to the affiliate gambling sector, backing such a credible production hosted by Manish reflects the values of Gambling Zone and how we go about our business on a daily basis. We are extremely excited to be part of such an exciting project.”
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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.
Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.
Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”
Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.
“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”
SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.
PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.
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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS
Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots.
Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic.
At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.
Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins.
Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.”
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.
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Kambi’s Festival of Sportsbook returns for fourth year
Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.
Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.
Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.
Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.
Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”
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