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Technological developments always save the day, be it in convenience stores, ecommerce, or education. These effects trickle down to online casinos, which heavily rely on technology to satisfy their audience’s needs. Any online casino works hard to remain relevant in this competitive industry by investing in the latest trends. We look at how this integration has affected playing experiences and casino revenues:

The New Casino Trends

In any industry, businesses have two options. They can either sit back and watch trends pass them by or jump in and reap the benefits. Online casinos choose the latter by incorporating the following changes:

1.    Mobile Apps

Accessing casinos by mobile phones was but a dream a few decades ago. However, with increased smartphone access, online casino operators saw the need to provide mobile-friendly pages. Soon enough, people could gamble on their phones and no longer needed to use desktops.

Another welcome change has now occurred, allowing players to gamble using mobile apps. These apps are optimised for different operating systems, allowing users to download compatible versions. Since they match the phone’s specs, playing experiences are better and more gratifying than standard mobile browsers. Moreover, these apps offer higher security levels, with some offering unique bonuses to app users.

2.    Cryptocurrency Payments

A significant concern among players is how they will load and withdraw money from their accounts. In the past, online casinos offered card payments and wire transfers. However, these had many limitations, which saw the introduction of e-wallets. While these filled the gap, there was still a need for faster and more secure payment methods, which necessitated using cryptocurrencies.

These payments have three major perks:

  • Speed: The transactions are instantaneous. This immediacy makes them great for players who often make withdrawals and deposits.
  • Anonymity: Many players would rather keep their financial details private, which they can achieve through these decentralised payments.
  • Cost: Transaction charges inconvenience many players, especially those who often transfer money. Cryptocurrency transfers incur minimal to no charges.

Additionally, these currencies often experience value increments, which allow players to reap out of these investments.

3.    Live Games

What is the one thing that most players like about land-based casinos? The atmosphere! People love being around other players, talking to the people around them, hearing the lively music in the background, and enjoying the architectural designs. And while online games may meet some of these needs, they lack the socialisation factor.

Live games solve this by allowing players to join a game where they can talk to and see other players. For example, poker players can enjoy a traditional game without leaving their homes. They still get to enjoy the convenience of playing on the go with the added benefit of watching other players.

4.    Augmented Reality

The environment is one of the biggest building blocks of any casino game. Land-based casino operators often invest a lot in their designs to ensure they can captivate players through their senses. The rooms smell great, the designs entice the eyes, and the food is tantalising – everything is ideal for a game. But how can online casinos do this?

They use augmented reality, which makes the playing experience feel more real. Most operators hire graphic designers and game developers who can make the user interface feel more alive. They spend hours crafting the best designs and picking the right sounds for each move. This way, when a player joins a site, the combination of the visuals and the sounds captivates them and pushes them to keep playing because they lose themselves in the virtual realm.

Virtual reality (VR) is the icing on the cake of all these technologies. This technology will enable players to enter virtual casinos where they can interact with the environment and will thus be a step above live games and augmented reality. Moreover, it will address the need for more socialisation by allowing players to interact safely without leaving their homes. Many operators have already debuted some VR games, and others are set to follow suit in the coming years.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe



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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’



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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.


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PopOk Gaming Unveils Exciting New Instant Game: “Dice”



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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.


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