Gaming
Kwalee Reaches One Billion Mobile Games Installs Milestone
Kwalee, a leading global game developer and publisher, is ecstatic to announce that its mobile app games portfolio has reached the much-anticipated milestone of 1 billion installs. This achievement is a testament to the hard work and dedication of the entire Kwalee team, partners and the support of its loyal players. Kwalee games have been downloaded on every continent – even Antarctica.
Founded in 2011, Kwalee has become the leader of hypercasual mobile game development in the UK, and its success prompted the company to open studios in India, China, and Portugal. It has consistently delivered fun and innovative titles such as Draw it, Teacher Simulator, and Airport Security. Kwalee has over 45 chart-topping games, and with over 200 million installs last year alone, it has accelerated towards the 1 billion install milestone.
Kwalee CEO, David Darling CBE, says, “We’re elated to reach this milestone. As a founder of Kwalee and someone with a long history in the games industry, it’s incredibly rewarding to see us reach this level of success. I’ve always been passionate about creating games that bring joy and entertainment to people, and to have reached one billion installs is a clear indication that we’ve been able to achieve that goal.
We’ve always believed in the potential of mobile games as a medium to connect people from all walks of life. I’m incredibly proud of our team and their work to get us to this point, and I’m excited to still be playing Kwalee games when we hit 2 billion installs.”
First introduced in 2017, Creative Wednesdays was one of the defining innovations that enabled Kwalee to achieve this astronomical success. Team members in all parts of the business are given the freedom to pitch games and share in the profits if they become a success. Every week, in addition to hearing new pitches, the full Kwalee team gathers in person and remotely to share news, trends and play a new game together. This creative culture has helped Kwalee attract top talent, with the team reading tens of thousands of applications a month for its many remote and hybrid vacancies.
In addition to the success of games developed in-house, Kwalee has built a strong community of third-party game developers from around the world. Games such as Rocket Sky, Let’s Be Cops 3D and Build Your Vehicle were all developed by independent studios. They partnered with Kwalee to benefit from industry-leading marketing, monetisation, funding and development guidance from Kwalee’s expert hypercasual and casual teams. Developers are encouraged to sign up to Kwalee’s Publishing Portal to access free coaching and game testing.
Its strong marketing credentials and commitment to collaborate closely with talented game developers have made Kwalee the partner of choice for established and up-and-coming mobile game developers. Over a tenth of its billion installs have come from publishing external developers, with a success rate recognised by industry awards – Kwalee won Publisher of the Year at both the TIGA and Mobile Game Awards in 2022.
On this special occasion, Kwalee thanks its players, developers, and in-house teams who have driven this success. The company is thrilled to continue growing and expanding its community of players and is looking forward to many more years of successful mobile, PC and console game development.
Gaming
New SuperScale eBook Launched to Help Mobile Game Developers Maximise Organic Success
SuperScale has released its latest ebook “From organic success to long-term revenue,” which addresses the concerns and opportunities identified in SuperScale’s landmark study, “Good Games Don’t Die”. The new SuperScale ebook builds on the signature whitepaper, providing mobile game developers with actionable insights and strategies to implement when a game gains organic traction.
Organic strategies such as celebrity endorsement, streamer coverage and TikTok virality can quickly catapult a game to the top of the charts, but it can be a challenge to maintain popularity. As discovered in the Good Games Don’t Die Report, 76% of launched games hit peak revenue and 47% of games die in year 1. The ebook provides developers with advice to further maximize the long-term revenue of games that have generated organic successes to date.
Previous findings also revealed that over a quarter (26%) of developers do not measure the lifetime value (LTV) and return on ad spend (ROAS) for their games. The ebook offers insights for developers exploring LTV and ROAS for the first time, alongside the significance of factors such as seasonality and marketing to seasoned game-makers. As discovered in the Good Games Don’t Die report, only 41% of developers use Ad mediation platforms. Inside the ebook, SuperScale specialists explain this process, offering advice about picking the right network, and the bidding and waterfall optimisation processes.
Ivan Trancik, CEO and Founder of SuperScale, said: “The findings from the Good Games Don’t Die white paper have been read far and wide by the industry. We’ve delved into the data to deliver an ebook that addresses the opportunities some developers are not currently exploring. In today’s mobile gaming landscape, every revenue-making opportunity counts, so we’re giving developers the insights to take their organic success to the next level.”
Gaming
Gaming Corps boosts Smash4Cash™ offering with release of RAMPAGE!
Gaming Corps – a publicly-listed game development company based in Sweden – is giving players the chance to swing wildly and bring the riches home in new game RAMPAGE!
Players can put their luck to the test and crack open ball after ball, revealing marvellous prizes hidden within.
RAMPAGE! is the second game in Gaming Corps’ Smash4Cash™ series, following the release of Piggy Smash in January. The Smah4Cash™ mechanic is designed to make the game experience even more unique and bring an even greater chance for players to make the most of bonus rounds.
Each time a player wagers on RAMPAGE! they make an attempt to smash a single active ball laid out in the middle of the game screen. There are two racks, with one on each side of the active ball, each holding four balls.
If the ball is smashed, the player will be rewarded with an instant prize, and one of several features may also be awarded. After a ball is smashed, it will be replaced with a new ball that drops from the rack, becoming active.
A ball being smashed may activate the MULTIPLIER feature, which will apply to the payout of the next ball that will be smashed. The next ball is automatically made active and is a guaranteed smash.
What’s more for players is the RAMPAGE feature could also be activated. The game will enter RAMPAGE MODE, where the Hammer automatically attempts to smash balls until it fails. A minimum of two balls will be smashed in this feature.
Even more winnings can be claimed if the MULTIPLIER RAMPAGE feature is triggered, combining both the MULTIPLIER and RAMPAGE features. During this feature, all smashed balls will have their payouts multiplied by the awarded multiplier at the start of the feature.
That’s not all, as players can also win a random prize if the INSTANT WIN feature is triggered. The game will award a random prize of 10x, 25x, 100x or 1000x the bet.
Connor Blinman, Head of Games at Gaming Corps said: “Our Smash4Cash™ mechanic is giving players even more opportunities to make the most of our thrilling games, and following the successful release of Piggy Smash, I’m very thankful to our team for smashing it out the park with our latest game to use the mechanic, RAMPAGE!
“This won’t be the last you will be hearing from us with releases like this, and I really look forward to seeing how we can make our games even stronger through the use of this mechanic in the coming months.”
Gaming
THE BATTLE OF POLYTOPIA ARRIVES ON APPLE ARCADE
The award-winning 4x strategy game The Battle of Polytopia has joined Apple Arcade as a ‘plus’ version with all tribes and skins unlocked.
In The Battle of Polytopia, tribes offer new units, technology, and buildings for players to enjoy as they seek to gain the highest score or defeat their opponent in the turn-based game. Apple Arcade users can have instant access to all 16 Polytopia tribes without needing to buy them separately as DLC.
The game has already been enjoyed by more than 20 million users on mobile, Steam and Switch and has a string of high-profile fans including Deepmind´s CEO Demis Hassabis and MrBeast. The standard version of the game will remain available on the App Store.
Christian Lövstedt, General Manager for The Battle of Polytopia, commented:
“The Apple Arcade release of The Battle of Polytopia will make the game available for even more players to enjoy. Whether it’s the unique insect abilities of the Cymanti, or the icy powers of the Polaris, the special tribes of Polytopia each offer a new spin on gameplay. By making all 16 tribes available, players can enjoy everything Polytopia has to offer from the very start.”
As initially announced by Apple Arcade, The Battle of Polytopia joins Bloons TD Battles 2+ and Crayola Adventures as new additions to the subscription service.
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