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Comparing European and Australian igaming practices



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The European iGaming scene has seen steady growth over recent years. Despite the inevitable period of volatility around 2020/21, the overall trajectory over the past decade has been one of steady growth. An overall CAGR of about six percent across Europe means the market will be valued at more than $70 by the time 2028 rolls around, compared with $47 billion today. Place that alongside the numbers for Australia and at first glance, the similarities are clear. Revenue from Australian gamblers is predicted to rise at about the same rate from $4.5 billion to $7.2 billion over the same period.

The rate of increase is similar and the difference in numbers reflects the difference in population. Or does it? Take a closer look, and you’ll notice that the figures for Europe represent 750 million people. That’s equivalent to 30 Australia’s. Yet iGaming revenue in Europe is only 10 times that of Australia. Sheer amount gambled is just one of several fundamental differences between the Australian and European iGaming markets.


Australians prefer to bet big

Regulators in both Europe and Australia are eager to tackle problem betting and it is in everybody’s interest to do so. Addictive behavior or people gambling more than they can afford doesn’t benefit anybody. It is harmful to the individuals and their families, but also to the casinos from a reputational perspective.

Problem betting is a higher profile issue in Australia than in Europe and there is one main reason for that. Australians bet more, and therefore lose more, than Europeans. The numbers we looked at earlier only tell half the story. We have seen that per capita, Australians spend three times more than Europeans on igaming. But that does not consider the amount spent offline.

Online gambling only accounts for 20 percent of overall gambling spend in Australia. In Europe, it is 35 percent. Crunch the numbers and what drops out is that Australians spend a sobering $1,000 per capita per year on gambling. Europeans spend about $180 per capita.


Different casino gaming preferences from pokies to cards

Another critical difference between Australian and European gamblers is their preferred choice of game. Look at any Australian online casino review site and the focus is usually on the best Australian online pokies. The reason is that Australian casino players like pokies above all other things. More than 50 percent of all gambling expenditure in Australia is on pokies, with sports betting coming in second at more than 30 percent.

Europeans spend their gambling money on a wider range of activities. There is not the same granular data for European gamblers, but we know that 39 percent is spent on casino games, of which slots (pokies) are a subset. Even if we assume half the money spent in casinos is spent on slots, it is still less than 20 percent of the total compared with more than 50 percent in Australia.

Therein lies one of the root causes of the Australian concerns over spending on gambling. A spin on a slot machine takes six seconds. That’s 10 spins per minute, so even if wagering only 50 cents per spin, a player can spend $20 in five minutes. With games like video poker, roulette or blackjack, each game is slower. For example, a spin on a roulette wheel takes about three minutes. The same $20 can easily last an hour or more.

The Australian obsession with pokies derives from their omnipresence in bars, truck stops and so on. Keep in mind that Australia is home to 0.3 percent of the world’s population but has 20 percent of the world’s slot machines!

Australian regulators are not in favor of the gradual shift towards online play, but it could be a blessing. Unlike the bars and cafes, online casinos present the player with the chance to try other games, ones that are potentially less of a burden on the bankroll. They also tend to have pokies that offer better average returns, as they have lower overheads to cover.




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Compliance Updates

ClearStake awarded ISO 27001 certification cementing its position as a trusted financial risk check provider



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Real-time risk profiling tool provider ClearStake has been awarded ISO 27001 certification, the globally recognised standard for data protection and system security, cementing its position as a trusted provider to the gambling industry.

To qualify for the ISO 27001, ClearStake was required to actively demonstrate the successful deployment and adherence to a robust Information Security Management System (ISMS), as part of a rigorous two-stage accreditation process with an independent auditor.

A key endorsement when expanding across global markets, the certification proves ClearStake’s team is fully compliant with international data protection and security standards, which were most recently updated by the International Organization for Standardization and the International Electrotechnical Commission in 2022.

Martin Burt, CEO at ClearStake, said: “At the heart of what we do at ClearStake is building a secure environment for operators to handle and process data. As such, we are delighted to receive the ISO 27001 certification, which reaffirms our position as a reliable and compliant technology provider.

“This is a vital step in our growth as a company and will give clients further assurance that we operate to the highest standards.”

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ProgressPlay brings forward the future of casino management with revolutionary AI



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Once again, casino and sports platform provider ProgressPlay are ahead of their time with a new wave of technology innovation that has helped the company to attend major shows during 2023 with soaring confidence based on pioneering proprietary technological advances that have featured strongly in annual awards shows.

The company’s future-centred thinking and ambitious AI product development attracted a raft of operators and partners attending last week’s SiGMA Europe in Malta. A raft of casino operators during the show had the opportunity to see firsthand ProgressPlay’s new tech which offers a comprehensive gaming management solution across multiple channels and products.

ProgressPlay’s enhanced iGaming platform provides operators with a powerful real-time AI-driven proprietary flow tool for optimising the performance of an online casino in a dynamic data ecosystem. Real-time player interaction provides compliance teams with the information to manage and interact with players.

Last year, ProgressPlay undertook an ambitious reframe of their technology with new proprietary Responsible Gambling automation and tools at its heart. ProgressPlay’s new platform manages player accounts, payments, bonuses, loyalty programs, fraud prevention and games, using robust tools and analytics.

ProgressPlay Sales Manager Marina Nahhas said: “ProgressPlay’s innovative Responsible Gambling software covers topics like KYC, player activity, affordability levels, and a transparent audit trail. These topics resonate heavily with operators and we were delighted with the level of engagement around this revenue-critical activity during the week we spent in Malta.”

ProgressPlay’s combo sportsbook and comprehensive turnkey solution, including casino platform, player management, payments module, and affiliate software are designed to boost operators seeking to effectively drive both revenue and efficiency with the latest cutting-edge technology.

Over 150 online casino brands have partnered with ProgressPlay covering a unique combination of casino games and sports-betting. ProgressPlay’s sportsbook offers up to 40,000 live betting markets and services across 20 languages while the latest platform offers a slick AI-driven UI/UX, and extensive value-added services alongside thousands of casino games, including slots, online casino, live casino, poker, table games, and sportsbook, across all devices and currencies.

ProgressPlay CEO Itai Loewenstein said: “Commercial agreements are being driven by our breakthrough technology that enables deployment of our AI tools for greater efficiency and revenue-generation. SiGMA Europe has been the last stop in a busy year and we believe that since we first launched our new technology in London at the beginning of the year our sophisticated Responsible Gambling tool has quickly moved beyond the early-adopter stage.”

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Latest News

Yggdrasil fires up festive fun with Rock Star Santa MultiMax™



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Leading iGaming publisher Yggdrasil has dialled up the Christmas cheer with a hellraising new hit, Rock Star Santa MultiMax™.

A 6×6 grid awaits players, with the cluster pays mechanic requiring five or more matching symbols to be conjoined for a winning spin. Every wining cluster is then removed from the reels, with more icons cascading down from above, and a wild also joins the party.

The multiplier at the top of the reelset will then increase, with the popular MultiMax Game Engagement Mechanic (GEM) swiftly seeing cascades cranked up in volume into massive wins. These can also combine if the cluster straddles reels, for supersonic rewards.

In addition, the Present symbol can land on any spin, awarding up to 100x, 11 free spins, or four extra wilds. This can also include an extra spin or an increased multiplier if it falls during the free spins.

Three or more Golden Ticket Free Spins icons will trigger the bonus round, giving players at least seven spins. During this, the multiplier at the top of each reel does not reset, allowing it to quickly pile up with every winning combination. Free Spins may also be gambled for the chance to win more.

The game also features two separate Buy Bonus options, depending on the jurisdiction, and a Golden Bet option, which increases the chances of a player hitting the bonus for an increased stake.

Rock Star Santa MultiMax is the latest core game developed by Yggdrasil, following recent vibrant releases Defenders of Mystica and Wild Stack Frenzy.

Mark McGinley, Chief Gaming Officer at Yggdrasil, said: “We’ve taken a different approach when it comes to festive hits and introduced the world to our showstopping Santa in our rocking new release, Rock Star Santa MultiMax.

“Incorporating a cluster-pays mechanic is an exciting addition to our portfolio, where we strive to deliver incredible experiences for our players.”

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