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Layer AI raises $1.8m to supercharge game art production!

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Layer, the AI-powered productivity tool of choice by the world’s top gaming companies, raises a $1.8M seed round by top ad-tech and gaming angels, and VC funds. 
 
The creator-first, enterprise-ready tool for professional art creation, Layer AI, today announced the successful closing of their first seed round. Round included top serial entrepreneurs and industry legends like Jim Payne, gaming angels like Akin Babayigit, Michele Attisani, and Dilpesh Parmar and gaming VCs like The Games Fund, The Games Syndicate, GFR Fund, Laton Ventures along with other AI/Tech VCs and angels like 500 Global, Elena Silenok, Taimur Rashid. Additionally, the team also got a strategic investment from the US-based top art production and talent house Devoted Studios.
 
Getting to know the team 
 
Layer, based in San Francisco, is founded by a team of passionate professionals with decades of experience in AI, Gaming, and Computer Vision. Volkan Gurel is the CEO, with a background in engineering and management from MIT, Hunch and Coinbase. Burcu is the CRO and served in multiple client-facing roles across multiple products from ads to game services at Unity & LoopMe. Kuo-chin, PhD is the CTO who recently joined bringing 20 years of experience in Computer Vision from Appen and XMotors. Finally, Mehmet is a self-taught technical artist and game developer who co-founded and sold Gram Games to Zynga in 2018. 
 
The team strongly believes a compact elite team can outcompete larger players and will expand by staying selective and laser focused on gaming. They believe in driving significant value to many businesses is critical to their own success, whether they are garage startups or industry giants. They are now hiring for their founding team positions: https://www.layer.ai/careers 
 
What makes Layer unique? 
 
Layer is simply unmatched when it comes to seamless integration into art pipelines and intuitive creator workflows, providing a great user experience and productivity boost. As proven by customer testimonials and detailed case studies, Layer leads the race as the tool of choice for game creators of all skill levels whether they are just starting their journey or have mastered game development. Layer proves any creator can go beyond their imagination and experiment with brand new ideas and art styles. A lot of AI tools today focus on either general use cases and foundational model training, or offer standalone cool features but don’t actually serve the everyday use cases. Most of them are either too complicated or are not designed for multi-disciplinary teams and certainly not enterprise ready. 
 
“Layer supercharges artist teams’ productivity by 240% and helps expedite the delivery of art to meet deadlines” says Production Lead, Games United 
 
“Layer AI supercharged Tripledot’s art creation, 3Xing our production speed and elevating quality. By reducing our reliance on outsourcing studios, we’ve not only saved significant costs but also brought the magic of art production in-house. We’re incredibly excited about this technology and eagerly await further updates. VP of Creative at Tripledot Studios. 
 
Creators not only can go faster but can also supercharge their imagination. “Our art pipeline is not only faster, the variations Layer provides has been super helpful in increasing our creative potential and exploring brand new ideas”‘ says the Artist at APPS Teknoloji. (more quotes will be available on our website by 10th of November) 
 
Layer already empowers many artists to generate images based on their own art styles, allowing them to seamlessly iterate on these images through its premier AI-assisted canvas. Layer is the only generative AI solution that has been adopted by the teams of world’s largest mobile gaming studios. Layer has a clear direction in style-consistent output quality, speedy generation, and an intuitive interface that’s committed to solving game artists’ challenges using AI. 
 
Volkan Gurel, the CEO believes “Just like Web 2.0, Cloud computing or mobile unlocked novel applications that beat incumbents and other startup competitors based on a great product experience, we believe the AI revolution will be no different. AI has unlocked many new applications that will be built on top of this new tech stack and we plan to win by building the best product experience for artists in the enterprise leveraging the power of all the great foundational models and tools released by OpenAI, Meta, Stability AI and others. We’re creator-first, enterprise-ready and will remain model-agnostic”. 
 
What’s ahead? 
While Layer is focusing on perfecting 2D generation in games for mobile, then AAA studios, the team is already looking ahead. In the near future, Layer will generate both spine and sprite animations from text, images and other animations and further expand to 3D workflows. Layer will also build integrations into non-gaming workflows like marketing and advertising.
 
Layer will continue its dedication to style-consistent output quality, seamless workflow integrations that empower and free artists from redundant workflow overheads. “AI unlocked many opportunities for gaming and we want Layer to be the easiest tool to get onboard with and the fastest to ROI “ says Burcu Ozcengiz, the CRO. Layer is already serving numerous top tier clients like Tripledot, Sciplay, Mag Interactive and hundreds of professional artists since launching in February 2023. Layer is also working to shore up their compliance program and will achieve SOC 2 and ISO certification to further cement the security and reliability of their offering for the enterprise. 
 
“Being deeply rooted in game development we see pivotal changes coming to production with Gen-AI tools coming into play. We are not big fans of the idea of flooding the market with soulless content and Layer.AI sets itself apart by aiming to enhance, not replace, human artistry, liberating creators from mundane tasks. That is what we all believe in. We also like that their focus is on enterprise clients and their real needs for seamless integration into existing production pipelines.” – comments Maria Kochmola, General Partner at The Games Fund.

Gaming

4Players and ODIN deliver cutting-edge voice chat for Gray Zone Warfare

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The globally operating software company 4Players GmbH announces its partnership with MADFINGER Games, the developer behind the highly anticipated tactical first-person shooter Gray Zone Warfare. The collaboration aims to level up in-game communication by integrating 4Players’ next generation Voice Chat SDK, ODIN, into MADFINGER Games’ upcoming title.

MADFINGER Games’ goal is to create a complex and realistic gaming experience that allows players to embark on an adventure alone or in a team. To ensure excellent communication during tactical approaches, ODIN was the best choice for MADFINGER Games’ Technical Director Johanny Clerc-Renaud:

“Selecting ODIN as the voice chat in our upcoming title, Gray Zone Warfare, was a pivotal decision driven by both technical and business considerations. Technically, ODIN ticks a lot of our criteria with its support for spatial audio, a ready-to-deploy Unreal Engine 5 plugin and the ability to meet any player load thanks to their cloud hosting.

From a business perspective, the agility and openness of partnering with a company like 4Players meant we could work hand-in-hand to tailor the solution to our specific needs. This includes a seamless integration with Wwise, allowing us to modulate voice data for a more immersive and engaging player experience. Together, these factors made ODIN the undeniable choice for Gray Zone Warfare, enabling us to make our game even more memorable.”

By natively integrating ODIN Voice Chat into Unreal Engine 5, MADFINGER Games’ developers could focus on creating ultra-realistic game content instead of managing complex data sets. By leveraging ODIN’s scalable cloud hosting, MADFINGER Games can also ensure seamless service delivery to players worldwide, improving accessibility and the gaming experience.

With features such as real-time 3D spatial audio – including audio occlusion and ambient effects – for the global voice chat as well as full-volume radio communication, ODIN sets a new standard for multiplayer engagement and promotes immersive and crystal-clear interactions between players. This level of immersive communication not only enhances gameplay, but also strengthens the social fabric in the gaming community.

“ODIN represents the future of in-game communication. We combine cutting-edge technology with decades of expertise in the gaming industry to create a product that is fun and designed to improve gamers’ communication,” says Phillip Schuster, CEO at 4Players GmbH. “We are excited to be working with MADFINGER Games to further optimize the immersion of Gray Zone Warfare. The partnership highlights our shared goal of driving social interaction and creating a unique gaming experience.”With the release of Gray Zone Warfare for Early Access on 30th April 2024, players will experience unparalleled realistic gaming communication with ODIN.

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Gaming

Phoenix Games acquires PopReach Games along with its impressive games portfolio and over 100 employees

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Phoenix Games, a global gaming enterprise specializing in the acquisition and enhancement of game studios, is thrilled to announce the acquisition of PopReach Games, a live operations studio based in Bengaluru, India, from Ionik for a total aggregate purchase price of up to US$9.8 million, financed from cash reserves. Together with the studio, Phoenix takes over a broad portfolio of free-to-play games that boasts more than 420 million lifetime downloads.

This transaction substantially diversifies the Phoenix portfolio by including globally recognized IPs and beloved free-to-play titles on different platforms, such as Smurf’s Village, Smurf’s Magic Match, Gardens of Time, Kitchen Scramble games, Kingdoms of Camelot, and War of Nations as well as the Brain Training app Peak..

The acquisition of PopReach Games India strengthens Phoenix Games’ global presence and adds a dedicated workforce of more than 100 employees from the Indian studio.

“The acquisition of PopReach Games signifies a remarkable enhancement of our portfolio, introducing not just a team of 100 passionate professionals but also a suite of globally acclaimed IPs and games that continue to captivate millions,” states Klaas Kersting, CEO of Phoenix Games. “We look forward to elevating these games to new heights with our proprietary Uplift platform and exciting new game experiences that we can craft around them.

Echoing this sentiment, Jairaj NS, General Manager at PopReach Games India, shares, “I am excited about joining forces with the stellar team at Phoenix Games. This marks the beginning of an exciting journey we can’t wait to embark on with Phoenix as our new home. This is great news for all the stakeholders, especially for the millions of our loyal players across the globe. I am happy we have found a new ideal home for our globally acclaimed games. This partnership enables us to continue pouring our hearts and souls into creating unforgettable experiences for our players worldwide and create value for stakeholders.”

Ted Hastings, CEO of Ionik, adds: “It’s truly remarkable that we’ve discovered the perfect home for our former games division, PopReach Games India, with Phoenix Games, ensuring a promising and successful path ahead. This strategic move enables us to turn our full attention to our core responsibilities”.

Based in Karlsruhe, Germany, Phoenix Games boasts an impressive lineup of studios, including Upright Games, Sixteen Tons Entertainment, Well Played Games, Smileygamer, and the recent addition of Canadian developer Sad Panda Studios in November 2023.

Utilizing its proprietary Uplift platform, Phoenix Games enhances the financial performance and reach of the titles of acquired game studios, providing their expertise in user acquisition, ad monetization, and live operations to ensure an economic upswing.

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Gaming

Midjiwan Supports Reforestation Efforts With New Elyrion Tribe Skin In The Battle Of Polytopia

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Midjiwan, the award-winning independent studio behind The Battle of Polytopia, is celebrating Elyrion (∑∫ỹriȱŋ) Tribe Week with a brand-new Midnight (₼idŋighţ) skin and donations to support reforestation.

Tapping into the Elyrion Tribe’s nature magic abilities, every purchase of an Elyrion item in the game will plant one real-world tree from April 22-28 2024. Midjiwan has teamed up with The Canopy Project, an organisation that works with global partners to reforest areas in urgent need of rehabilitation, combining The Battle Of Polytopia’s themes with a desire to make real change in the world. Previous years of Elyrion Tribe Week have resulted in the planting of over 12,000 trees.

The Elyrion Tribe is a mysterious group of elves, dedicated to defending their woodland home with their unique magic and connection with nature. Players using the Elyrion tribe have the ability to enchant animals into Polytaurs and summon powerful Fire Dragons.

Christian Lövstedt, General Manager at Midjiwan, commented:

“This is a hugely exciting partnership, allowing players to support the planet and contribute to reforestation whilst also accessing brilliant new content to use in The Battle Of Polytopia.”

Alongside donating to The Canopy Project, The Battle Of Polytopia also boasts a brand-new skin for the Elyrion Tribe! The Midnight skin allows players to create graves, build crypts, and summon demons in dark forests, all in service of the mysterious Shard of D’Naeh.

The Midnight skin re-skins the entire Elyrion Tribe as the Midnight Cult. Everything the Elyrion Tribe is all about – nature, enchantment, and sanctuary – is turned on its head, corrupted into a dark, twisted dystopia of itself.

Midjiwan has already invested €250,000 in solar power projects in rural areas around Africa, and other charitable projects. The studio continues to seek opportunities to combine its in-game creativity with real-world benefits. The Battle of Polytopia is available on Nintendo Switch, the App Store, Google Play, PC, and Tesla cars.

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