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SOFTSWISS Game Aggregator and TaDa Gaming Forge Alliance
The SOFTSWISS Game Aggregator, an award-winning aggregation platform, continues its strides, now integrating TaDa Gaming’s content. This collaboration not only broadens the array of its offerings but also enhances the online casino experience across its extensive client network.
TaDa Gaming is an experienced game provider offering diverse online content, ranging from video slots and table games to fishing games, cards, bingo, and crash games. Thanks to the recent partnership with SOFTSWISS, an even larger audience can now savour its rich collection tailored for mobile, consoles, and H5 platforms.
This gaming provider, licensed in Curacao, Malta, and Estonia, goes beyond its rich portfolio by accommodating over 50 currencies, including the USDT cryptocurrency. Its multilingual support (12+ languages) and innovative features, like unique mechanics, lucrative jackpots, and engaging tournaments, enhance the overall gaming thrill.
Through the ‘Best Aggregator’ of 2022 and 2023, TaDa Gaming’s expansive content now reaches a global audience, showcasing SOFTSWISS’ unwavering dedication to meeting evolving client needs. The research from Kantar underscores the significance of a diverse game collection and multiple providers, with 73% of respondents highlighting this as the key attribute for an iGaming supplier.
Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator, comments on the integration: āWe’re excited to announce our partnership with TaDa Gaming, now a part of the SOFTSWISS Game Aggregator. This collaboration helps enrich our gaming content for clients. The dedicated SOFTSWISS team is devoted to delivering exceptional solutions, empowering our partners to explore new business horizons and offering players diverse gaming adventures. Venturing into this partnership is both a challenge and an exhilarating opportunity, yet I have full confidence in SOFTSWISS’ readiness for success.ā
āEntering into a partnership with a distinguished company like SOFTSWISS marks a significant milestone for TaDa Gaming as we consistently explore opportunities to expand our product offerings into newly regulated markets. Our unwavering commitment to providing exceptional service to our valued customers remains at the forefront of our mission. The SOFTSWISS Game Aggregator, renowned for its extensive presence across multiple markets, emerges as a strategic ally perfectly suited to our goals. While TaDa Gaming is making a substantial impact in the LatAm market, this collaboration not only strengthens our position in the region but also sets the stage for expansion into diverse markets, both established and emerging,ā explained Andy Huang, CEO of TaDa Gaming.
The SOFTSWISS Game Aggregator is a content hub for online gaming and sports betting brands, which was recognised as āBest Aggregator Platform of the Yearā (2022 & 2023) according to the EGR B2B Awards, as well as āBest Aggregatorā at SiGMA Europe 2023. The Game Aggregator recently announced a cross-product integration with the SOFTSWISS Jackpot Aggregator.
About SOFTSWISSĀ
SOFTSWISS is an international iGaming company supplying software solutions for managing gambling operations. The expert team, which counts 1,700 employees, is based in Malta, Poland, Georgia, Belarus and Bulgaria.Ā SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.
Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.
Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: āThe new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.ā
Paul Witten, Managing Director at SIS, added: āWe are passionate about delivering a greyhound racing service that benefits all of the sportās stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.
āOur approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.ā
SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.
PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.
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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS
Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots.Ā
Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic.Ā
At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.Ā Ā
Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins.Ā
Fruity Treats is the latest cluster pays Slot in Pragmatic Playās multi-award-winning range, joining recent hit Sugar Rush 1000.Ā
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: āThe roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.āĀ
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.āÆāÆāÆāÆāÆāÆāÆāÆāÆ
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Kambiās Festival of Sportsbook returns for fourth year
Kambiās Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.
Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa AmƩrica.
Erik Lƶgdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled āExceptional, everywhere: meeting the increasingly high standards of an evolving marketā, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.
Kambiās Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.
Gerard Starkey, Kambi Groupās SVP of Marketing & Communications, said: āWe are excited to once again be welcoming the industry to Kambiās Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.ā
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