Latest News
Playson seals major content deal with global tier-one operator PokerStars
Award-winning supplier set to launch slots for MGA and UKGC markets
Playson, the fast-growing digital entertainment supplier, has secured a landmark partnership with global operator giant PokerStars to provide its top performing games across multiple markets.
The significant deal with the Flutter Entertainment brand will see Playson initially deliver its popular game Solar King via Relax Gaming, with further launches planned to include the companyās biggest releases such as 3 Pots Riches: Hold and Win, Coin Strike: Hold and Win and Royal Coins 2: Hold and Win.
A global leader in real money online poker and casino, PokerStars will first host Playsonās games in the UK and markets where itās licensed by the Malta Gaming Authority (MGA), with a view to rolling out the providerās content in Spain and Ontario in the near future.
This latest tier-one partnership kicks off Playsonās ambitious growth plans for 2024 and establishes its games as a vital addition to online casino operators worldwide.
Blanka Homor, Sales Director at Playson, said: āWeāre delighted to have forged this major deal with PokerStars, an undisputed leader in the global betting and gaming industry.
āThis partnership reinforces Playson as a truly distinctive, expert creative studio, with our games portfolio a must-have for the biggest brands within the digital casino space.ā
Latest News
Bet Sum Triples: SOFTSWISS Jackpot Aggregator Q1ā24 Results
The SOFTSWISS Jackpot Aggregator, Ā a solution designed to enhance player engagement and retention, shares its Q1 2024 results. During this period, the total jackpot Bet Sum tripled compared to Q1 2023 and increased by 28% compared to Q4 2023.
In Q1 2024, the jackpot Bet Sum experienced growth, primarily fueled by increased engagement from both existing and new clients, whose number expanded to include 80 brands in total. Notably, the smooth and swift setup process facilitates the adoption of the jackpot solution among clients using the SOFTSWISS Game Aggregator.
Clients of the SOFTSWISS Jackpot Aggregator boost player engagement by running branded and network jackpots. Internal research shows that combining these activities increases the Average Turnover per User by over 50%, albeit outcomes may differ based on each casinoās strategy.
Moreover, the Prime Network Jackpot alone is capable of driving a significant increase in gaming activity, boosting it by nearly 28%. Casinos that participated in the first Prime Network Jackpot campaign,Ā spanning from October 2023 to February 2024, reported a rise in the average bet sum per user by 16.13%, along with an increase of 4.23% in the average bet count per user. The campaign culminated in a 244,742.34 euro win.
As the second Prime Network Jackpot continues, the total pool has neared 450,000 euro and is still rising. Every new brand joining the campaign gains access to the existing pool, enhancing its player engagement and gaming activity by providing an opportunity to win a substantial prize.
āI am pleased to see that the combination of network and branded jackpot campaigns has significantly improved our clients’ business metrics. This year, we are welcoming the SOFTSWISS Game Aggregatorās clients, who can seamlessly and rapidly set up jackpot campaigns. Launching jackpots has become easier than ever before, as our jackpot engine can now be seamlessly added into any iGaming project, whether it’s the Casino Platform or the Game Aggregator,ā comments Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator.
In celebration of the company’s 15th anniversary, SOFTSWISS has prepared special gifts for its clients, who will be utilising the Jackpot Aggregator.
Baltics
HIPTHER Announces the BALTIC & Scandinavian Gaming Awards 2024 Shortlists
HIPTHER, the leading event organizer for Gaming and Technology industries in Europe, is excited to announce the Shortlists for the Baltic & Scandinavian Gaming Awards (BSG Awards), that will honour iGaming industry excellence in the Baltics and Nordics regions for 2024.
Hosted under HIPTHERās Pioneering GameTech Event in the Baltics, the MARE BALTICUM Gaming & TECH Summit, the BSG Awards recognize and celebrate the achievements of the very best of the iGaming industry, as voted by their peers.
The Final Vote will be cast at the MARE BALTICUM Gaming & TECH Summit by the participants of the conference, and the Winners will be crowned at the BSG Awards 2024 Ceremony that will take place during the event on 4 June 2024.
HIPTHER is thankful to all the esteemed industry professionals who voted online and decided the Shortlists across a series of streamlined Categories covering iGaming Operators, B2B Providers, and Connected Services such us Testing Laboratories and Payment Service Providers.
View the Baltic & Scandinavian Gaming Awards Shortlists
Baltic & Scandinavian Gaming Awards – BSG Awards 2024 Categories
Baltics: Operators Categories:
- Best Online Casino in the Baltics
- Best Sports Betting Operator in the Baltics
Baltics: B2B Categories:
- B2B Providers (Sports): Best eSports Service Provider in the Baltics
- Best Fantasy Sports / Virtual Sports Provider in the Baltics
- Rising Star in Baltic Fantasy Sports / Virtual Sports
- Rising Star in Baltic Sports Betting Technology
- Best Sports Betting Provider in the Baltics
- B2B Providers (Casino): Best Online Casino Provider in the Baltics
- B2B Providers (Casino): Best Slots Provider in the Baltics
- B2B Providers (Casino): Best Live Casino Provider in the Baltics
- B2B Providers (Casino): Rising Star in Baltic Online Casino Technology
- Connected Services ā Best Payment Service Provider in the Baltics
- Connected Services ā Best Testing Laboratory Provider in the Baltics
Nordics: Operators Categories:
- Nordics: Best Online Casino in the Nordics
- Nordics: Best Sports Betting Operator in the Nordics
Nordics: B2B Categories:
- B2B Providers (Sports): Best eSports Service Provider in the Nordics
- B2B Providers (Sports): Best Fantasy Sports / Virtual Sports Provider in the Nordics
- B2B Providers (Sports): Rising Star in Nordic Fantasy Sports / Virtual Sports
- B2B Providers (Sports): Rising Star in Nordic Sports Betting Technology
- B2B Providers (Sports): Best Sports Betting Provider in the Nordics
- B2B Providers (Casino): Best Online Casino Provider in the Nordics
- B2B Providers (Casino): Best Slots Provider in the Nordics
- B2B Providers (Casino): Best Live Casino Provider in the Nordics
- B2B Providers (Casino): Rising Star in Nordic Online Casino Technology
- Connected Services ā Best Payment Service Provider in the Baltics
- Connected Services ā Best Testing Laboratory Provider in the Baltics
- Connected Services ā Best Hosting Provider in the Baltics
Congratulations and best of luck to all the Shortlisted Companies!
See you in Tallinn & the MARE BALTICUM Gaming & TECH Summit 2024 ā Register Now
Africa
Kiron Interactive strengthens Ethiopian performance with Hulu Sport deal
Kiron Interactive, a leading provider of virtual sports and numbers games, has announced the expansion of its partnership with Hulu Sport, a tier-one operator in Ethiopia, with the launch of its innovative Mobile Lite Football Leagues product.
The new offering, known as the Hulu League, is an extension of Kiron’s existing partnership with Hulu Sport, which already includes the integration of Kiron’s products in the operator’s retail and online channels via its omnichannel Betman platform.
Mobile Lite Football Leagues is a tailored version of Kiron’s popular virtual football product, designed specifically for mobile devices in markets with limited bandwidth. The game offers an immersive and engaging virtual football experience, complete with a wide range of betting markets while requiring a fraction of the regular data consumption.
The Hulu League launch will significantly boost Hulu Sport’s mobile offering, providing its players with a unique, entertaining and data-light virtual football betting experience that Kiron Interactive is renowned for in the industry.
Steven Spartinos, Kiron Co-CEO, said: “We are honoured to extend our partnership with Hulu Sport, one of Ethiopiaās leading operators. The launch of the Hulu League demonstrates our commitment to delivering innovative and tailored products that meet the specific needs of our partners and their players.
“We look forward to working closely with the Hulu Sport team to ensure the success of this new bespoke offering and to exploring further opportunities to enhance their product portfolio with our cutting-edge virtual sports content.”
Kibrom Gebremeskel, Deputy General Manager at Hulegeb Online Solution, said: “We are excited to expand our partnership with Kiron Interactive and bring the engaging Hulu League virtual football product to more players in Ethiopia. This innovative offering perfectly complements our existing sports betting portfolio and provides our customers with a unique and immersive gaming experience.
“Kiron’s Mobile Lite Football Leagues product has been tailored to meet the specific needs of our market, and we are confident that it will be a major hit with our players. We look forward to working closely with the Kiron team to maximise the potential of this new content and to further strengthen our position as a leading operator in the Ethiopian market.”
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