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Playson seals major content deal with global tier-one operator PokerStars

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Playson seals major content deal with global tier-one operator PokerStars
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Award-winning supplier set to launch slots for MGA and UKGC markets

Playson, the fast-growing digital entertainment supplier, has secured a landmark partnership with global operator giant PokerStars to provide its top performing games across multiple markets.

The significant deal with the Flutter Entertainment brand will see Playson initially deliver its popular game Solar King via Relax Gaming, with further launches planned to include the company’s biggest releases such as 3 Pots Riches: Hold and Win, Coin Strike: Hold and Win and Royal Coins 2: Hold and Win.

A global leader in real money online poker and casino, PokerStars will first host Playson’s games in the UK and markets where it’s licensed by the Malta Gaming Authority (MGA), with a view to rolling out the provider’s content in Spain and Ontario in the near future.

This latest tier-one partnership kicks off Playson’s ambitious growth plans for 2024 and establishes its games as a vital addition to online casino operators worldwide.

Blanka Homor, Sales Director at Playson, said: “We’re delighted to have forged this major deal with PokerStars, an undisputed leader in the global betting and gaming industry.

“This partnership reinforces Playson as a truly distinctive, expert creative studio, with our games portfolio a must-have for the biggest brands within the digital casino space.”

Gambling in the USA

Gaming Americas Weekly Roundup – October 7-13

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

PrizePicks announced the appointment of Marcus Sanford, former CFO of Blizzard Entertainment, as the company’s new Chief Financial Officer. Ari Koteles, who has served as PrizePicks’ CFO since 2021, has been named to the newly created role of Chief Business Officer.

International Game Technology PLC announced that IGT PlayDigital recently released the award-winning Mystery of the Lamp game in several U.S. online gaming jurisdictions – New Jersey, Pennsylvania, Michigan and West Virginia. IGT’s Mystery of the Lamp game rose to super-star status by achieving high performance in land-based casinos worldwide and winning “Top Performing NEW Premium Game” at the lauded 2024 EKG Slot Awards Show.

NorthStar Gaming Holdings Inc. announced the launch across all NorthStar Bets online and mobile betting platforms of “Sports Insights 2.0,” a robust set of enhancements and new features added to its industry-leading content vertical. Sports Insights is a key differentiating feature that supports NorthStar’s position as a premium brand and industry leader at the intersection of iGaming and media.

GAN Limited has announced that it has received approval from the Nevada Gaming Commission (NGC) for the merger of GAN and a subsidiary of SEGA SAMMY CREATION INC. (SSC), an affiliate of SEGA SAMMY HOLDINGS INC. The closing of the merger remains subject to other customary closing conditions including additional gaming regulatory approvals, and is expected to occur in late 2024 or early 2025.

Partnerships

Crane Payment Innovations (CPI) announced its agreement with Everi Holdings, a premier provider of land-based and digital casino gaming content and products, financial technology, player loyalty solutions and bingo. This collaboration will integrate Everi’s CashClub Wallet with CPI’s Betbridge cashless solution, enabling at-machine mobile payments in casinos. By building this solution on the trusted bill validator and TITO technology, CPI and Everi are making cashless payments seamless in casinos.

BetMGM announced that it is teaming up with GTG Network to deliver customised content and useful betting insights for sports fans. The multi-year agreement will roll out in phases, beginning with direct-to-consumer content followed by in-app product integrations. BetMGM will use GTG’s proprietary content engine to launch the partnership, harnessing trillions of data points to share valuable market insights, player statistics and win probabilities for MLB, NBA, NFL, NHL, college basketball and college football.

TaDa Gaming has further strengthened its position in the rapidly growing Latin American market through latest partnership with Cactus Gaming. This deal gives more players greater access to the TaDa portfolio of games and newly launched engagement tools across the region The partnership follows on from a slew of new signings for both companies and will enable the integration of the TaDa portfolio into Cactus Gaming’s platform through a single API.

The American Gaming Association (AGA), European Casino Association (ECA) and the Betting & Gaming Council (BGC) announced the signing of a memorandum of understanding that marks the beginning of a collaboration grounded in shared industry values and priorities. The MOU formalises a commitment among the three associations to address key issues facing the global gaming industry including illegal gambling, responsible gaming, innovation and security.

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Latest News

Peter & Sons Goes Launches games on Eurobet, a Leading Operator in Italy

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Peter & Sons Goes Launches games on Eurobet, a Leading Operator in Italy
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Peter & Sons, an innovative provider of premium online casino games, is excited to announce their games are now available on Eurobet, a leading operator in the Italian market. This collaboration marks a significant milestone for Peter & Sons as it continues to expand its presence across Europe.

Eurobet, renowned for offering a comprehensive range of high-quality gaming experiences to players in Italy, will now feature Peter & Sons’ cutting-edge slot games. Players can enjoy the unique and engaging titles that Peter & Sons has become known for, including top-performing games such as Barbarossa and Dragon Blox.

This partnership with Eurobet reinforces Peter & Sons’ commitment to bringing its creative and visually stunning gaming portfolio to new markets, providing players with unparalleled entertainment and gaming experiences.

“We are thrilled to see our games launched with Eurobet, one of Italy’s most prestigious and trusted operators. This collaboration will enable us to reach a new audience and provide Italian players with access to our top-tier games. We are confident that our unique titles will resonate well with Eurobet’s customers, and we look forward to a long and successful partnership,” said Yann Bautista founder and Commercial Director at Peter & Sons.

Alfredo Melloni, Gaming Director at Eurobet said;  “We are excited to launch Peter & Sons’ innovative games into our portfolio. Their commitment to quality and creativity aligns perfectly with our mission to deliver exceptional gaming experiences to our customers. We believe this collaboration will enhance our offering and further cement Eurobet’s position as a market leader in Italy,”

Peter & Sons continues to push the boundaries of online gaming, and launching on Eurobet represents another important step in their international growth strategy. Italian players can now look forward to enjoying the full suite of games from one of the industry’s most promising developers.

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Compliance Updates

Lucky 7 Awarded Dutch Licence with Finnplay Platform

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Lucky 7 Awarded Dutch Licence with Finnplay Platform
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The KSA has granted Lucky 7 the Dutch B2C online gambling licence.  The new brand, Lucky 7 will become the fifth brand to go live on the Finnplay platform in the Dutch market, maintaining the Finnish platform provider’s perfect record of licence applications in the Netherlands.

Lucky 7’s COO, Frank Loffeld says, “We are thrilled to have achieved this important milestone, and we now look forward to a very successful brand launch soon. Finnplay’s team was instrumental in helping us navigate the complex application process, and we’re pleased to have their continued support as we launch Lucky 7 to the market.”

Finnplay’s Managing Director, Jaakko Soininen added, “Our team is proud to have helped Lucky 7 get over the line in their Dutch licence application, keeping our perfect record of Dutch compliance intact.  We are eager to help them officially launch the brand now and turn it into a very successful business in the Netherlands.”

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