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BGaming promises ‘futuristic and funky’ art collaboration at ICE London 2024
Popular iGaming content producer BGaming is gearing up for ICE London 2024 with its first artist collaboration of the year, featuring futuristic work from one of the city’s veteran graffitists.
The award-winning studio has teamed up with British muralist Mr Cenz, whose electrifying interpretations of BGaming’s top game heroes, including Elvis Frog, Penny Pelican, Book of Cats, and Aztec Magic, will be on display at the BGaming’s booth as part of its fifth artistic collaboration.
As with each artistic alliance, Mr Cenz has offered a new take on the characters, this time going back to his roots by hand-drawing designs, spray painting them onto wooden panels in his studio and taking images to blend with the stand.
In addition to large-scale displays, Mr Cenz’s creations will appear on limited-edition merchandise and other gifts for BGaming’s partners.
The initiative, dubbed ‘When Art Meets Gaming’, is now in its second year, following successful displays at ICE London, iGB Live Amsterdam, SBC Summit Barcelona and SiGMA World Malta in 2023.
BGaming will also demonstrate its latest release, Aztec Clusters, which was developed with the help of streaming data insights of Casinolytics. The team will offer engaging activities to celebrate the new game, along with other interactive elements and demonstrations of its packed roadmap.
The rapidly expanding provider’s attendance at ICE London 2024 follows a hugely successful year, with a 95% boost in global gaming revenue (GGR), a string of award wins and entry into 10 new markets to name just a few achievements.
Marina Ostrovtsova, CEO at BGaming, said: “We are returning to ICE London this year as a bigger and better studio, excited by our huge growth in 2023.
“We remain committed to building creative experiences for our players and nothing demonstrates this better than our popular local artist collaborations. We have teamed up with Mr Cenz to design an energetic stand that we are sure will inspire partners old and new, and spark inspiring conversations for the year ahead.”
Graffiti artist, Mr Cenz, said: “It was a pleasure to work on this project. Interpreting the characters in my style was a big challenge, especially the animals and cacti. I’m used to painting in a more photorealistic way, but in this instance, I enjoyed going back to my graffiti roots and combining this with an illustrative approach.
“The characters were fun to paint, and I really enjoyed bringing them to life with my unique, futuristic and funky flow.”
You can find out more about BGaming’s artistic collaboration and its creative games at ICE London 2024 on Stand N8-120, between 6th and 8th February 2024.
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,000+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 100+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.
Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.
Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”
Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.
“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”
SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.
PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.
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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS
Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots.
Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic.
At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.
Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins.
Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.”
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.
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Kambi’s Festival of Sportsbook returns for fourth year
Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.
Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.
Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.
Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.
Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”
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