Discover the Future of iGaming Payments with MiFinity at ICE London

MiFinity, the award-winning iGaming eWallet, will be showcasing its payment solutions at ICE London next month. Focusing on the iGaming industry, MiFinity has significantly enhanced its payment offerings in the last twelve months providing iGaming companies and their players with a best-in-class payment experience.

“We’ve been busy since ICE London 2023,” the Chief Executive Officer for MiFinity, Paul Kavanagh, said. “As well as launching our new mobile app and desktop experience, integrating new partners and introducing new products, we’ve also won Best Cross-Border Payments Service at the recent Payment Awards. So, we’re looking forward to sharing these developments with our partners and delegates at this year’s event.”

Meet MiFinity on Stand N5-300

ICE London, February 6 to 8 at ExCeL London, is one of the largest gaming industry events of the year with over 600 solutions experts and over 45,000 gaming professionals meeting to learn, inspire and network.

The MiFinity team will be on stand N5-300 to showcase its award-winning cross-border payment services including its PayAnyBank service that allows customers to send payments directly to bank accounts in over 130 countries and territories. This service is suitable for high and low transaction volumes, making it a convenient way to transfer funds to your players accounts in their preferred currency while avoiding expensive FX fees.

The team will also be sharing MiFinity’s direct bank transfer service, which was introduced after last year’s ICE. MiFinity Direct Bank Transfer leverages open banking to allow players to deposit funds to their eWallet and on iGaming sites directly from their bank account. This optimises the user experience and ensures maximum transaction success rates.

MiFinity has a commitment to developing customer-centric payments solutions and a best-in-class user experience. This approach is exemplified in the latest version of MiFinity’s mobile app and desktop experience as well as its new website launched in November of 2023.

iGaming operators who have integrated MiFinity’s payment service into their cashier find this customer-centric approach translates into tangible benefits, improving customer acquisition, engagement and retention. A streamlined payment experience utilising the MiFinity iFrame alongside innovative payment service like the MiFinity eVoucher increases conversion rates and enhances the overall player experience.

MiFinity Affiliates will also be at ICE London to share details of its affiliate programme and MiFinity Bonus site. Paying the highest commissions in the industry, it’s another reason to visit stand N5-300 and meet the MiFinity team.

Meetings with the MiFinity sales, marketing and affiliate teams can be pre-booked by clicking this link or drop by stand N5-300 during ICE London to discuss how MiFinity can help your brand.