Latest News
iGameMedia and Pragmatic Play join forces to deliver a fully supported Sportsbook Platform solution for live sports streaming
iGameMedia, the leading sports streaming platform with an extensive history in B2B ultra-low latency, is proud to announce a new multi-year partnership with Pragmatic Play to deliver ultra-low latency sports streaming through its innovative ONEPlatform streaming solution.
iGameMedia, together with Pragmatic Play has launched a fully integrated streaming solution that allows its customers to access all sports streaming content available without requiring multiple integrations, significantly reducing integration timelines, change management, and empowering the inplay betting product commonly used today.
The iGame ONEPlatform has established integrations with all major content providers that expose all streaming content agreed by the sportsbook operator delivered as a unified content API.
Infront bettor | StatsPerform | IMG Arena | Genius Sports | SportRadar
iGameMedia’s integrated solution provides Sportsbooks and Platform providers with a content gateway to a vast and diverse world of sports content.
In addition, it presents a unique solution to the industry challenges of Mapping Live streaming with Event Data essential for the sportsbook product offering. For years customers and suppliers have been required to map IDs from different API sources, leading to multiple challenges and failures, resulting in the inability to offer a live game for the inplay product.
The iGame ONEMap product utilises a single API instance that exposes the respective IDs of all 3rd party vendors associated with the live event. AI and ML technology delivers a truly automated solution with an accuracy rating of 99.7% 1st time mapping achieved.
At its core, ONEMap’s proprietary AI model utilises advanced algorithms and powerful machine learning capabilities to establish precise connections between AV provider data and event creation data on the ONEPlatform.
Common challenges that exist in the industry include the non-standard approach to team name conventions that are exposed against a content API, whereby typical machine processing cannot identify if PSG or Paris Saint Germain is the same team, often leading to un-mapped events that require manual intervention.
Pragmatic Play is a leading content supplier to the iGaming industry, and rolled out its new Sportsbook product in October. The launch of Pragmatic Play’s Sportsbook facilitates delivery of a full-service iGaming solution, providing not only sports betting, but also player-favourite Slots, Live Casino and Virtual Sports.
It marked a new chapter in product development for Pragmatic Play, as the company continues to work towards its goal of becoming the industry’s preferred supplier across all verticals.
Pragmatic Play’s Sportsbook utilises the ONEPlatform solution in order to offer its customers a completely streamlined managed services solution, and fully supports live streaming.
iGameMedia’s Commercial Director, Chris Cousin, commented: “We are absolutely delighted to have partnered with Pragmatic Play in supporting their unrivalled platform innovation and offering a truly consolidated content approach for the sportsbook market.
Pragmatic Play’s VP of Sports, Gareth Crook said: “Our partnership with Chris & the team at iGame helps solidify our aim of delivering a first class Sportsbook product to current and future customers. Operators now have access to an unrivalled portfolio of ‘always on’ official live video streaming content from the world’s highest profile sports events and competitions. This delivered at ultra-low latency providing an enhanced betting experience to Sportsbook bettors.”
Latest News
ZITRO MAKES HISTORY AT THE MADRID SHOW
Zitro has made its mark at the Feria Internacional del Juego de Madrid (FIJMA 24), presenting an exciting range of products designed to captivate Spanish players. Under the slogan “Each Game, A Story”, Zitro has once again demonstrated its commitment to excellence in the gaming industry in Spain.
At the recent edition of the Madrid show, Zitro once again surprised attendees with a large display of games. Up to 13 new slot titles were presented, with mechanics never seen before by players in Spanish gaming halls, all compatible with the Mega y Más system.
Among the most outstanding products presented by Zitro at the Madrid Show was Fu Frog, a captivating title for the Allure Glare cabinet, which leaps onto the scene with up to 7 bonus links. These are powered by a trio of exclusive features, each represented by three colored frogs: the green frog multiplies prizes, the orange one doubles the bonus, and the yellow one grants extra lives.
Epic Kingdom, showcased brightly on the Altius Glare cabinet, features an innovative “3-level Link” bonus. As link symbols appear, players will unlock three extra levels of thrilling gameplay on the bonus screen, until reaching the Mega Zone, where they can win the MEGA jackpot with just one symbol.
Another of Zitro’s stars at the show was Energy Link, presented on the Fusion Glare cabinet, and featuring up to 4 different bonus links, Energy Link is the perfect evolution of Zitro’s popular games, Link King and Link Me, which are well-known to Spanish players and operators, including the player favorite, Link Up feature, allowing them to enhance each of the bonus links by raising their bet.
Games such as Billy the Pig, which features a super dynamic bonus never seen before in Spanish gaming halls, and many other games such as Drum Dynasty, Epic Empires, Boost Link King, or Boost Link Me also stood out at the show.
As for video bingo, a market segment in which the company is the leader, Zitro has showcased a variety of new and captivating titles, such as The Great Wealth or Fratelli Pizza, which feature free games, as well as Stravaganzza Da Vinci and Stravaganzza Double Bonus, which significantly enhance access to the bonus rounds in these popular games.
In addition, Zitro is taking a step forward in its online gaming universe with a diverse range of Zitro Digital games, adapting the company’s most successful games to the Digital market and including new and improved tools and features that will captivate players.
Zitro’s founder, Johnny Ortiz, stated: “We are thrilled to share our latest gaming products for the Spanish market. Fu Frog has undeniably stolen the spotlight at the show and is already a sure bet. Our award-winning portfolio boasts innovative game mechanics, recognized, across the globe, from America to Europe, and delivers fantastic results in Spanish gaming halls where they’ve already been installed. We do not doubt that these new additions, alongside upcoming releases this year, will redefine the entertainment landscape in Spain and set the bar for future trends.”
Manuela Jiménez, Zitro’s vice president, also stated: “We would like to thank everyone who visited our booth at the Madrid show. The support from customers, authorities, and visitors alike is fundamental for us, and it drives us to continue innovating and offering high-quality gaming experiences”.
Mirroring the excitement, Zitro’s Commercial Director, Vicente Fernández, expressed his satisfaction with the customer response. “The feedback we’ve received at the show has been exceptional,” he remarked. “The strong interest from operators and players highlights our games’ impact on the market”.
eSports
Students from three British universities will fight to become champions of UE Masters
The United Kingdom is one of the countries represented in the largest video game competition between universities across Europe. Students from University of Roehampton, Nottingham Trent University, and Staffordshire University will fight to qualify for the Grand Final and become champions of UNIVERSITY Esports Masters (UE Masters).
After demonstrating a high level in the previous qualifiers, the British universities will have four teams participating in the UE Masters Playoffs, which will be played on the following dates: Rocket League (May 11 and 12) and VALORANT (May 25 and 26). In addition to the players from the UK, opponents representing Croatia, Belgium, France, Italy, Germany, Ukraine, Ireland, Spain, and the Netherlands will also take part. The matches can be followed on the competition’s official Twitch channel (twitch.tv/uemasters).
Two teams of University of Roehampton will seek victory in Rocket League Playoffs this weekend. On the other hand, students from Nottingham Trent University and Staffordshire University will try to be the winners in the VALORANT Playoffs in the coming weeks.
The 2023/24 edition of the UE Masters, which will distribute a total prize pool of 14,000 euros, has counted with the participation of university teams from 17 European countries and the support of Riot Games, one of the world’s leading video game developers (publishers).
Beyond of a video game competition
UNIVERSITY Esports Masters is a video game competition integrated within UNIVERSITY Esports, a global esports, gaming and technology project that is present in 26 countries on four continents and has the participation of more than 100,000 universities.
The main objectives of UNIVERSITY Esports Masters are to create a sense of community among players from all over Europe, to give them the opportunity to compete in high quality international tournaments and to provide avenues for young people to develop a career within the esports world, as well as to find a place to learn and enhance their skills.
The potential of esports and gaming in the UK
Gaming and video game competitions are positioned as one of the fastest growing sectors of the entertainment industry year on year globally. According to the statistics portal Statista, “the United Kingdom is experiencing a surge in Esports popularity, with a growing number of tournaments, teams, and dedicated arenas.”
The same source forecasts that the domestic esports market in the UK will reach revenues of £183.3 million in 2024, with a penetration rate of 27.9%. By 2028, it estimates revenues of £234 million and a market share of 33.1%.
Central Europe
BF Games Enters Czech Market with Apollo Games
BF Games, the dynamic game development studio, has entered a new market through a collaboration with Apollo Games, a major licensed online casino operator in the Czech Republic. The content deal provides Apollo Games customers with the supplier’s most engaging releases, including titles like Stunning Hot Remastered and Cave of Fortune, which are now available.
ApolloGames.cz has been entertaining Czech players since 2021 and is part of the globally known Apollo Game Group, which boasts more than 17 years of experience in online games as well as land-based operations. The commercial partnership is part of the supplier’s plans to expand across Europe and supply thrilling games to operator partners worldwide.
Rok Hribar, Head of Sales and Account Management at BF Games, said, “Our new partnership with Apollo Games is a huge milestone for us as we make a significant entrance into the growing Czech market.
“We look forward to providing some of our most popular games to Apollo Games player base and bringing our creative content to their screens.”
Stanislav Jurecka, Casino Manager at Apollo Games, said, “We are watching the rapid development of BF Games’ offerings and are thrilled to sign this deal with the studio.”
“Adding BF Games’ slots to our online casino is a great win for us and our players, providing fantastic entertainment through a great mix of classic and innovative content. We look forward to introducing further games throughout the year and growing our successful partnership.”
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