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Playtech and FashionTV Gaming Group collaborate on luxury live Gameshow title

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Playtech and FashionTV Gaming Group collaborate on luxury live Gameshow title
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FashionTV Mega Party takes the live experience to the next level with the branded gameshow title now available across Playtech’s global network
 
FashionTV Gaming Group has partnered with Playtech once again to launch a luxury, branded live casino game, FashionTV Mega Party. This builds on the long-standing relationship between both companies.

FashionTV Mega Party invites players to experience the legendary FashionTV Club atmosphere for themselves in this thrilling live gameshow title, which is now available across Playtech’s global distribution network, in all leading operator markets worldwide. This follows a period of exclusivity with Flutter Entertainment – PokerStars. Skybet. Paddy Power, Betfair.

This is the first-ever operator-branded live gameshow title and draws on the creative power of FashionTV Gaming Group combined with the product and engineering excellence of Playtech’s Live Dealer division.

FashionTV Mega Party captures the iconic FashionTV Club experience and features a glamorous fortune wheel with three unique mini-games including the Lucky DJ, Dance Floor and Laser Show.

There’s plenty of big win potential, too. Those who hit the max multiplier will trigger a massive 1,000x jackpot party, in inimitable FashionTV form.

Unique in concept and execution, this premier live gameshow title is set to take the Playtech network by stylish storm.

Branded content is in high demand and FashionTV is one of the most recognised and popular brands in the world. Operators powered by Playtech can now add this game to their live casino lobbies and leverage the unrivalled reach of the FashionTV name while providing their players with a new, authentic, luxury Gameshow experience.

FashionTV Gaming Group is the exclusive licensor of the FashionTV mega brand for online games and is one of the fastest-growing companies within the online gaming industry.

FashionTV is enjoyed by more than 2 billion viewers worldwide, with a reputation spanning 25 years as the leading global luxury, lifestyle and fashion broadcasting channel.

FashionTV Gaming Group’s luxury lines of branded products are already developed and distributed by many industry giants around the world – proving first-choice among high rollers and VIPs, and delivering powerful new growth engines for online gaming leaders.

FashionTV Mega Party will soon be followed by a series of exclusive, luxury games all channelling the celebratory, party atmosphere of FashionTV. Created exclusively for Playtech by FashionTV Gaming Group’s leading licensees, they are set to go live throughout 2024.

Industry News

Leading online slot developer announces launch of Snoop’s High Rollers which will go live exclusively with popular crypto sportsbook and casino

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Gaming Corps, a publicly listed game development company based in Sweden, has signed a major deal that will see it launch an exclusive slot game in collaboration with rap legend, Snoop Dogg. The game will drop exclusively on Roobet, the online casino where Snoop Dogg is a brand ambassador. 

Snoop Dogg needs no introduction. He made his music industry debut when he appeared on Dr Dre’s 1992 album, The Chronic, and has since sold more than 50 million albums worldwide. He’s also made several movie and TV show appearances, making him one of the most iconic artists of all time.

The game is “Snoop’s High Rollers” and allows players to experience what it’s like to live life as a music legend. The soundtrack is inspired by Snoop’s early and later works and the main man has also narrated parts of the game to really bring it to life.

Snoop has also played a part in creating the gameplay, hand-picking mechanics and bonus features to really put his stamp on the game. Roobet has also got in on the action, leading to a unique online slot that will soar to the top of the charts among its players.

Snoop’s High Rollers will make its debut exclusively on Roobet, the crypto casino and sportsbook that has taken the market by storm since its launch in 2019. The casino’s team has put a comprehensive marketing strategy behind the game with plans to use it to drive new customer acquisition at scale.

“It is with much pride that we at Gaming Corps have had the chance to develop a game in close collaboration with Snoop Dogg and Roobet, where we have combined our unique gaming perspective with Snoop Dogg’s unparalleled style and charisma,” Juha Kauppinen, Gaming Corps CEO, said:-

“Our vision is to offer players an experience where music, culture and gaming merge into something extraordinary. Our close collaboration with Roobet has enabled us to do the impossible, namely world-class marketing, game release is planned for 20 of April. We’re thrilled, and discussions are already underway about several game concepts!”

Anthony Brennan, Head of Partnerships at Roobet, added: “Roobet loves pushing the envelope and never flinches at an opportunity to bring iGaming and pop culture together. Snoop loves his game, we love the game, and we’ve been delighted at the experience of building something that feels fresh in an industry full of remixes.

“We can’t say enough nice things about the Gaming Corps team, and we’re excited to hear what the gaming community has to say!”

 

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Latest News

NeoGames’ Christopher Shaban appointed Managing Director iLottery

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NeoGames’ Christopher Shaban appointed Managing Director iLottery
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NeoGames S.A, a technology-driven provider of end-to-end iGaming and iLottery solutions, has made a key appointment to the leadership team of its iLottery business unit with Christopher Shaban becoming Managing Director, iLottery.

This is the latest phase of NeoGames’ organizational restructure to support its upcoming plans as the company progresses towards the closing of its acquisition by Aristocrat, expected in the second quarter of fiscal year 2024.

With his appointment effective immediately, Shaban will oversee all iLottery activity for the NeoGames Group globally, including new business, customer growth, the continued global expansion of NeoGames’ iLottery solution, and lastly, NeoGames Studio, the Company’s in-house game studio.

Shaban brings a wealth of knowledge to the position with over 27 years of experience in the global lottery industry. He joined NeoGames in 2021 in the role of EVP Global Business and Customer Development for the Company’s iLottery business.

Moti Malul, Chief Executive Officer at NeoGames, said: “Chris is hugely respected within the lottery industry and his track record speaks for itself. I am thrilled about his appointment and look forward to seeing him drive us forward in our iLottery business.”

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Latest News

BETCORE Expands Reach with Launch of iGaming Products at BOOMPARI Bookmaker

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BETCORE Expands Reach with Launch of iGaming Products at BOOMPARI Bookmaker
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BETCORE, a leading provider of top-notch iGaming products, has announced its successful integration with BOOMPARI Bookmaker, marking a significant milestone in its rapid expansion across the iGaming industry.

Despite its recent launch, BETCORE has swiftly gained popularity and secured partnerships worldwide, cementing its position as a trusted provider of innovative gaming solutions. The latest collaboration with BOOMPARI Bookmaker reflects BETCORE’s commitment to delivering exceptional gaming experiences to players globally.

BOOMPARI Bookmaker, a burgeoning player in the online betting market since its establishment in 2015, has quickly garnered a reputation for providing lucrative and reliable conditions for sports betting enthusiasts. With a diverse offering that includes sports betting, live betting, e-sports, casinos, and TV games, BOOMPARI Bookmaker is poised to captivate players with its comprehensive gaming portfolio.

“We are thrilled to join forces with BOOMPARI Bookmaker and expand our presence in the global iGaming field,” said BETCORE CEO Peter Korpusenko. “This partnership underscores our dedication to offering cutting-edge gaming solutions that enhance the player experience and drive engagement.”

As part of the collaboration, BETCORE has seamlessly integrated its flagship verticals into the BOOMPARI platform, including:

  • TVBET: Offering a captivating array of live games broadcast worldwide 24/7.
  • El Casino: Featuring immersive live Roulette game that emulate the ambiance of a real casino.
  • FASTSPORT: Providing thrilling local sports matches with an extensive line of bets and dynamic odds.

“This is a strategic step for our company to move to a new level in iGaming. I am sure that integration with such a reliable supplier of innovative products as BETCORE will bring great prospects for our organization to further development and strengthening our positions in the market,” said BOOMPARI CEO Boris Pokrovskij.

Games from BETCORE are now available for play on the BOOMPARI website, offering players an enhanced gaming experience and access to a wide range of entertainment options.

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