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LIVESCORE RELEASES EVOLUTION OF FAN REPORT: A REFLECTION ON 25 YEARS OF EVOLVING FOOTBALL FANDOM IN LINE WITH TECHNOLOGICAL ADVANCEMENTS

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LIVESCORE RELEASES EVOLUTION OF FAN REPORT: A REFLECTION ON 25 YEARS OF EVOLVING FOOTBALL FANDOM IN LINE WITH TECHNOLOGICAL ADVANCEMENTS
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The report marks LiveScore’s 25th anniversary and analyses insights from nearly 25,000 football fans, revealing the synonymous relationship between evolving fandom and technology

The report showcases how the advancements of technology have underpinned an increase in accessibility to information and looks forward to what the future holds

As part of its 25th anniversary, leading global sports media platform LiveScore has launched Evolution of Fan, a report reflecting on the past 25 years of football fandom within the ever-changing landscape of technological advancements.

Showcasing data from nearly 25,000 football fans, LiveScore’s new report reveals the shifts in the way fans interact with, and consume the sport, in tandem with technological innovation.

Over the past 25 years, LiveScore has evolved into one of the world’s leading real-time sports updates and streaming service providers, with 50 million monthly users. Founded in 1998, the brand is marking its 25th anniversary by publishing Evolution of Fan, which contains industry-leading commentary and forecasts what the future may hold for the industry.

The Evolution of Fan report explores how technology has enabled fans to feel more connected to the teams, players and goals which matter most to them over the last 25 years, the impact of social media and sentiment towards the fragmentation of content with the increased number of broadcasters and streaming service providers.

The report covers a timeframe from the emergence of the internet through to today’s world of real-time data, artificial intelligence, and virtual reality. The ever-changing tapestry of fan culture, the matchday experience and iconic moments are documented alongside technological innovations which have defined the trends which have emerged over the last quarter-century.

The extensive data and insights show that the vast majority of fans (92%) engage with football news and content at least daily, while the same number believe the technology allowing them to keep up to date with football news and results in real-time has had a positive impact on their experience.

This technology, which encompasses real-time updates and access to historical match data and statistics, has enriched the understanding and appreciation of the game for 84% of fans, with the same number feeling more connected to their favourite teams since the emergence of instant score updates.

Sam Sadi, CEO of LiveScore Group said: “Thanks to LiveScore’s loyal users, we have been able to uncover some fascinating insights of how fans have enjoyed their favourite sport over the last quarter-century, and how technology has guided habits, accessibility and passion.

“The Evolution of Fan report is not only a nostalgic and future-facing read for fans in equal measure but also offers insights to advertisers, brands and industry peers on how they can leverage the fan experience to reach and connect with a huge audience of engaged football fans.”

LiveScore is a pioneering force in the fan match experience, shaping and defining how fans engage with the beautiful game, tracing their journey from the simplicity of Teletext updates to the cutting-edge era of instant updates and accessibility. Data and news from leagues around the world are accessible instantly for fans globally, keeping them updated and informed through their devices.

As well as casting an eye over the 25-year journey which has led football fans to the digital age of real-time updates and immersive experiences, the Evolution of Fan report also looks ahead to the next generation of fandom; from a new era of broadcast rights re-bundled into direct-to-consumer platforms, a highly personalised fan experience and virtual reality revolutionising the in-stadium experience, and artificial intelligence dynamically curating football content based on individuals’ data.

Latest News

Southampton Football Club announces Rollbit as its Front-of-Shirt Partner

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Southampton Football Club has announced that Rollbit, an innovator in the world of online gaming and entertainment, has become its official Front-of-Shirt Partner.

The partnership will see Rollbit’s logo front and centre of the Men’s First Team shirts and they will have visibility around St Mary’s through LED advertising and hospitality.

Launched in 2020, Rollbit is making huge strides in the online gaming, esports and entertainment space. Through their platform, Rollbit blends entertainment with investment in an innovative way, including the creation of digital gaming spaces for its users to explore.

The company has grown to have a huge global presence, with recent partnerships including the likes of Serie A giants Napoli and with the world’s most subscribed esports gaming team, FaZe Clan, who have over 8.5million subscribers on YouTube alone.

Southampton Football Club becomes Rollbit’s first partner within the Premier League, bringing together two organisations that share a commitment to innovation and delivering great experiences for their respective audiences.

Greg Baker, Chief Revenue Officer for Southampton Football Club said: “We’re pleased to welcome Rollbit, a leader in the online gaming space, into the Saints family as our official Front-of-Shirt Partner. This partnership marks a dynamic fusion of technology and sport, at an exciting time for the club as we embark on our journey back in the Premier League. Together, we look forward to creating unforgettable moments for our fans.”

Sam Norman, Head of Partnerships for Rollbit said: “Rollbit is delighted to announce its latest partnership with Southampton FC following on from their incredible win in the playoff final. We feel Southampton is the perfect club to embark on this journey with as we look to continue to expand our presence globally with one of the Premier League’s most respected teams. We believe in the vision of the club that embodies our commitment to innovation and excellence and look forward to cheering on with Saints fans everywhere in this exciting next chapter for Southampton.”

 

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Compliance Updates

Amid Public Outcry, Montenegro’s Anti – Digital Gambling Law Set for August Revisions

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In January 2024, Montenegro enacted amendments to its gambling laws that effectively ban the use of modern electronic payment methods, including Apple Pay, PayPal, mobile banking, IPS, and e-banking. This move has raised eyebrows across the global financial community, including the European betting and iGaming sectors.

Public Outcry and Anticipated Changes Expected in August

The controversial ban led to significant public outcry and industry backlash. In response, a new version of the law is allegedly expected in August, yet remains to be seen whether it will address some of these concerns.

The Montenegro EU Paradox

Ironically, a few months ago, the case gained media focus and went viral after the Minister of Finance stated that the country has no obligation to comply with EU rules. This paradoxical stance is surprising for a nation actively seeking EU membership and aiming to integrate into the digital business world.

Historical Context

In 2021, the European Commission urged Montenegro to strengthen its efforts to counter money laundering. However, the January 2024 amendments seem to move in the opposite direction, potentially isolating the country from EU practices and global financial community trends.

Industry Response

Since the beginning of 2024, Montenegro’s gambling sector has been in turmoil. The amendments, which force bettors to use cash or specific terminals for transactions, have caused significant inconvenience. This has led to business disruptions and investor uncertainty.

The industry has responded strongly against these changes. A petition to halt the amendments received 25,000 signatures in just five days. Montenegro Bet, the country’s trade association, has submitted the petition to the assembly and initiated a constitutional review. They are also engaging with international institutions to highlight the negative impacts of the law changes.

Massive Lawsuits Ahead

Multiple operators are preparing legal action, including a lawsuit before the International Court for Settlement of Investment Disputes, due to the apparent corruptive practices and unequal market access facilitated by the new law.

Looking Ahead

As August approaches, the industry and public are hopeful for revisions to the law that will align Montenegro with EU standards and global financial trends. The prohibition of safe and advanced online payment methods, in favor of promoting cash transactions, remains a troubling development that demands urgent attention and action.

 

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eSports

Oddin.gg fuels Dafabet with its esports odds feed and a variety of fast betting content including eCricket

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Oddin.gg is proud to announce its new partnership with Dafabet, a globally recognized platform and online betting powerhouse with global reach. Oddin.gg’s awarded odds feed has further improved the offer of one of the world’s biggest online bookmakers.

Dafabet stands out as one of the premier online betting platforms, boasting a vast, worldwide user base and a top-quality selection of offerings. With the integration of Oddin.gg’s comprehensive suite of esports products, Dafabet will enhance its esports betting experience for bettors by providing creative, esports-only markets and superior betting odds.

Leveraging Oddin.gg’s cutting-edge odds feed, known for its reliability, industry-leading uptime, and profitability, Dafabet will offer an enriched betting experience. The Dafa Sports betting site will also feature Oddin.gg’s fast betting content, including eFootball, eBasketball, and a unique eCricket.

Additionally, it will introduce a globally unique Counter Strike 2, 1 on 1 format and both male and female versions of a fast-paced table tennis betting product.

By incorporating Oddin.gg’s advanced technology, Dafabet will expand its esports markets, offering a broader range of options to its users regardless of their preferred platform: desktop, Android, iOS. This integration not only enriches Dafabet’s esports portfolio but also sets a new industry standard, combining Dafabet’s robust betting infrastructure with Oddin.gg’s expertise in esports betting.

James Barnfather, Head of Sports at Dafabet, comments: “With the esports industry skyrocketing, a trend we’ve already observed in our sportsbook, we recognized the need to supercharge our offerings to match market demand. Choosing Oddin.gg was an easy choice due to their unparalleled expertise and ideal product suite for our needs. This new alliance with Oddin.gg empowers us to intensify our commitment to esports betting globally. We have been eagerly anticipating the launch of these enhanced features for our players. On top of it, we see great potential in a 24/7 eCricket solution in line with growing appetite for cricket betting, yet lacking enough content such as football. The product is a perfect solution to fill the gaps. On the integration side, we have collaborated with various partners, and the feedback on Oddin’s integration has been overwhelmingly positive. Our team rates it as one of the best experiences, noting the prompt and precise responses.

Marek Suchar, Managing Director and Co-founder at Oddin.gg, explained why he is enthusiastic about the partnership: “We are really excited about this partnership with such a strong and well-known traditional brand. We admire the top expertise of Dafabet’s team combined with the massive community impact they have with their sponsorships. We feel honored to bring the most engaging esports betting experience to all Dafabet’s clients globally. Dafabet is also renowned for their commitment to responsible gaming and integrity which is in line with our long-term vision for the esports industry.”

 

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