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Profiles of Animesh Agarwal, Naman Mathur, Payal Dhare and Tirth Mehta

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  1. Animesh Agarwal aka 8Bit Thug, Founder & CEO of 8Bit Creatives and Co-Founder of S8UL

Mr Animesh Agarwal is the Founder, and CEO of 8Bit Creatives, India’s leading Esports consulting and talent management agency.  He is also the founder of S8UL, a hub of gaming content and Esports. S8UL is the parent org of IQOO SOUL, the leading Esports organization in India.

S8UL is the only Indian Esports organization to win at the global Esports Awards and has done so multiple times by securing the prestigious ‘Esports Content Creator of the Year’ recently. Having also won the inaugural ‘Global Impact on Mobile Gaming’ award at the MOBIES earlier this year, the organization has elevated the stature of Indian Esports worldwide. Moreover, team SOUL has also roped in iQOO as its exclusive title sponsor, marking the first time that an Esports organization in the country secured a high-profile title sponsorship with a mobile manufacturer that extends beyond individual tournaments.

Animesh dons several hats as an entrepreneur, an ex-pro gamer, a monster energy Esports athlete, a gaming & luxury lifestyle content creator, and a pioneer in the Indian Gaming Industry. He has a deep understanding of the industry and is dedicated to shaping the Esports and gaming industry in India. He has partnered with other industry front runners like Nodwin Gaming & LOCO to make substantial strides in advancing gaming & Esports in India.

His Company, 8Bit Creatives is equally making remarkable milestones in the business of content creation and brand collaborations around gaming and esports. With some of India’s top gaming talents in their line-up and backed with experience and exposure of collaborating and curating campaigns with 100+ top-notch brands like Netflix, Coca-cola, Reliance Digital, Mx Players, OnePlus, Realme Narzo, Flipkart, Airtel, and many others; 8Bit Creatives boasts of managing popular and renowned gaming content creators and influencers- Mortal, Scout, Mavi, Snax, Thug, Payal, Kaashvi, 8bit Goldy, 8bit Sid to name a few.

 

  1. Naman Mathur aka Mortal, Co-Founder of S8UL

Naman Mathur, popularly known as Mortal, is a prominent figure in the Indian Esports community and the Co-Founder and CMO of S8UL Esports. Known for his exceptional gaming skills and influential presence, Naman has been instrumental in shaping the landscape of Indian Esports. His achievements both as an Esports athlete and a gaming creator have earned him global recognition, cementing him as the face of Indian Esports.

Naman holds the distinction of being the only Indian Esports athlete nominated four times in the prestigious global Esports Awards. The 26-year-old clinched the runner-up in the ‘Esports Personality of the Year’ category in consecutive years in 2022 and 2023, following his previous nomination for the ‘Streamer of the Year’ category in 2020 and 2021 where he secured the second position on both occasions.

As an Esports athlete, the Mumbai-born gamer has won notable tournaments including the BMPS Season 1 (2022), PUBG: Mobile Club Open, and PUBG Mobile India Series (2019) while also representing India on the international stage. Acknowledged for his exceptional gaming content, Naman was honored with the ‘Best Gaming Influencer’ at the Impact Digital Influencer Awards last year.

With an impressive following of 7 million subscribers on YouTube and over 5.3 million followers on Instagram, Naman’s influence transcends his gaming prowess, as he has played a pivotal role in elevating the status of Indian Esports on a global scale.

 

  1. Payal Dhare aka PayalGaming, India’s leading female gamer who is part of 8Bit Creatives

Payal Dhare, hailing from the small city of Chhindwara in Madhya Pradesh, defied societal stereotypes from an early age and embarked on a journey as a gamer. It all began when her cousin brothers introduced her to the world of video games.

While Payal’s father provided unwavering support, her mother initially shared the concerns for her future. However, Payal’s determination and passion gradually changed her mother’s perspective. As a result, her mother now stands as a proud supporter of Payal’s achievements.

Payal commenced her career as a hardcore content creator. Although her first video on YouTube did not feature gameplay, it served as a significant starting point for her. Unlike aspiring lifestyle influencers, Payal’s primary focus was to connect with her audience through gaming. She aimed to have fun while playing games and involve more people in the process. Payal believed that competitiveness was not always necessary when engaging in video games.

By breaking stereotypes and pursuing her passion, Payal Dhare has become an inspiration for aspiring gamers, content creators, and individuals seeking to challenge societal norms. With over 3.1 million followers on Instagram and 3.69 million subscribers on YouTube, her journey exemplifies the importance of following one’s dreams, even in the face of adversity.

 

  1. Tirth Mehta, Bronze medal winner in Hearthstone at Asian Games 2018

Tirth Mehta, a 28-year-old lad from the sleepy town of Bhuj in Gujarat’s Kutch district won the bronze medal in Hearthstone — a popular online digital collectible card game — at the Esports demonstration event at the 2018 Asian Games. Hearthstone, developed and published by American video game company, Blizzard Entertainment, has garnered huge interest among online gamers from across Asia, including Japan, Hong Kong, China, Indonesia, Sri Lanka, and Pakistan, besides India. The game is a combination of chess and poker, requiring players to have core skills in maths and probability.

Asia

SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

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Asia

IGT Showcases New Locally Attuned Link Games and Systems Innovations at G2E Asia 2024

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International Game Technology announced that it will showcase an exciting portfolio of locally attuned gaming innovations for the Asia-Pacific market at G2E Asia 2024 at The Venetian Macao, June 4-6. The products within IGT’s G2E Asia 2024 portfolio are designed to enhance player entertainment, drive performance, and enable operators to diversify their gaming floors with research-backed solutions.

“It’s great to see G2E Asia return to The Venetian Macao in 2024. With Asia being a growth market for IGT, we are excited to connect with our customers and present a localized games and systems portfolio that can create new opportunities for IGT and our customers throughout the region,” said Dallas Orchard, IGT Senior Vice President and Chief Operating Officer, Gaming APAC.

“IGT’s G2E Asia 2024 portfolio is anchored in exciting new link and standalone games that build on the momentum of many of our highest performing titles in the region of the last year. G2E Asia 2024 will be the debut of Cash Cove Frenzy, an action-packed multi-level progressive based on one of IGT’s most popular titles in the region, and Jetsetter Gold Link, a new-to-Asia game that can help our customers diversify their gaming floors. We will also spotlight the many operator and player benefits of IGT ADVANTAGE, our highly scalable casino management system that has strong market penetration in Asia and beyond,” said Charles Seo, IGT Senior Director of Commercial Strategy, Asia.

G2E Asia 2024 attendees will have the opportunity to experience an array of IGT solutions in the Company stand A801.

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Asia

From LatAm to Asia: Meet GR8 Tech at SiGMA Manila

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From LatAm to Asia: Meet GR8 Tech at SiGMA Manila
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GR8 Tech, an award-winning iGaming solutions provider, will exhibit at SiGMA Asia on June 3-5, marking a significant expansion into the region. Attendees can visit GR8 Tech at stand D806, where they will have the opportunity to explore the provider’s comprehensive ecosystem of solutions, featuring the flagship GR8 Sportsbook, the robust GR8 Casino, and innovative standalone products, including but not limited to CRM, Sportsbook iFrame, Feed, and Payment Gateway.

SiGMA Asia provides us with a unique platform to connect directly with local operators and stakeholders, and we are excited to demonstrate how our technology can help them achieve greater profitability and efficiency,” said Evgen Belousov, CEO of GR8 Tech. “This is a milestone moment for GR8 Tech as we bring our advanced betting and casino solutions to one of the most dynamic gaming markets in the world.

Additionally, GR8 Tech, in collaboration with BETER, will host an exclusive invite-only party on June 3. This event is a perfect opportunity for valued clients and partners to relax and network in a festive setting, celebrating our continued partnerships and future successes.

Meet GR8 Tech at SiGMA Asia: Unlock the New Horizons

High-Performance Products and Interactive Demonstrations

The technological prowess of GR8 Tech’s diverse product suite will be on full display at SiGMA Asia. The attendees will be able to take a closer look at the comprehensive GR8 Sportsbook and Casino platform and vital standalone products like CRM, Sportsbook iFrame, Feed, Payment Gateway, etc., on demo screens at the stand. Each solution and product seamlessly adapts to address the specific needs of the Asian market, ensuring that all functionalities – from handling high betting volumes to integrating seamlessly with various payment systems – are tailored to enhance user experience and operator profitability.

Particularly, the provider’s flagship GR8 Sportsbook, known for its high stability and performance, offers a wide selection of content that caters to the diverse preferences of players across Asian countries. It also features unique margin management capabilities designed to maintain competitiveness and profitability in the region’s aggressively low-margin environment.

GR8 Sportsbook is engineered to meet the specific needs of the Asian market, from its mobile-first design to its ability to handle high betting volumes without compromising user experience,” added Oleksandr Feshchenko, CRO at GR8 Tech. “We are proud to showcase how our platform can transform sports betting operations.

Connect with GR8 Tech

To ensure a personalized experience, GR8 Tech invites interested parties to book a meeting with their team, taking advantage of an excellent opportunity to discuss how GR8 Tech’s solutions can elevate business success in the region.

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