Latin America
Luckia, the Spanish gaming operator awarded Colombia’s eighth online gambling license
![](https://europeangaming.eu/portal/wp-content/uploads/2018/02/luckia..png)
Luckia, the Spanish gaming operator grabs the eighth online gambling license issued by Columbia, while another online licensee became an epicenter of some unwanted attention through a tennis player who should have known better.
Colombia’s Coljuegos gaming regulatory body announced on Thursday about the awarding of the eighth online gambling license to the Spanish operator Luckia’s local subsidiary, Luckia Colombia S.A.S. This is since the country liberalised its online market in late-2016.
In association with National Corporation of Entrepreneurs of Luck and Chance Games (Cornazar), Luckia already owns a retail sports betting operation in Colombia. The new Luckia.co website has been approved to offer both sports betting and ‘luck and chance’ games, although its website currently displays only a splash screen featuring the Spanish phrases ‘stay close’ and ‘soon’.
Luckia’s new online license holds a validity for five years and costs the company COP 11.2b (US$3.9m), making it the priciest of all eight Coljuegos’ online deals to date. The next highest license fee was the COP 10.9b paid by local operator Colbet, last October.
Coljuegos President, Juan B. Pérez Hidalgo said Colombia’s licensed sites had registered nearly 213k customers as of last December, and that 95% of these customers were deemed to be active. Coljuegos anticipates to have 20 online licensees taking wagers from Colombian punters by the time the FIFA World Cup kicks off this summer, Hidalgo added.
Meanwhile, one of Colombia’s first licensees finally had the official launch of its site last week. To boost awareness, Corredor Empresarial’s BetPlay brand launched a promo campaign it dubbed MiPasión and enlisted the help of a number of figures from the world of sport, including Mario Yepes, former captain of Colombia’s national football team.
But the campaign went a bit awry after Colombian doubles tennis player Robert Farah tweeted, then quickly deleted, a photo of himself on a gym’s exercise bike holding his mobile, on which the Betplay site was displayed. The photo was accompanied by text promoting Betplay, concluding with Farah saying “I already bet, you too.”
It is unclear what formal relationship Farah has with Betplay, but tennis has always had an uneasy relationship with betting, reflected in stats that show the sport consistently ranking highest among incidents of suspicious betting patterns. Best stick to football tie-ups, guys.
Source: calvinayre.com
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Aviatrix’s Brazil bonanza continues with Portugabet partnership
![Aviatrix’s Brazil bonanza continues with Portugabet partnership](https://europeangaming.eu/portal/wp-content/uploads/2023/07/Aviatrix-extends-reach-into-Asia-with-QTech-Games-deal.jpg)
Innovative crash game Aviatrix is now available for players at another major Brazilian online gaming brand, Portugabet.
The launch follows on from last year’s partnership with NGX, which operates Portugabet.
Portugabet players will now be able to enjoy the award-winning game, complete with unique NFT engagement mechanics.
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “We’re delighted to be launching with Portugabet, as it is a brand we hugely admire for their strong focus on responsible gaming and ability to deliver fantastic, relevant and local content to their players. This has been on show throughout the European Championships and Copa America, and we know they will be a perfect partner for Aviatrix going forwards.”
Alessandra Dornelles, Marketing Manager at Portugabet, said: “We’ve seen first-hand how popular Aviatrix has become in Brazil. Its intuitive gameplay, innovative new features and broad appeal – particularly among sports bettors – makes it an essential title for online gaming sites. So we’re proud to bring it to Portugabet, and we’d like to thank the Aviatrix team for their hard work in producing such an instant classic.”
In a little over a year, Aviatrix has quickly established itself in Brazil via a host of deal and partnerships with both platform providers and operators.
New features – including a recent game splash celebrating the São João festival, underlines Aviatrix commitment to giving Brazilian players a local and bespoke user experience.
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7777 gaming goes live on Cbet with full casino game portfolio
![7777 gaming goes live on Cbet with full casino game portfolio](https://europeangaming.eu/portal/wp-content/uploads/2024/07/7777Gaming_newpartnership_cbet.jpg)
7777 gaming is proud to announce that its entire portfolio of over 140 casino games and innovative jackpot concepts is now live on Cbet, a leading online gaming operator in Latin American markets. This strategic integration provides Cbet’s extensive customer base with instant access to 7777 gaming’s engaging and diverse selection of games, including popular titles such as Cash 100, Barbarian, Candy Anyway, Devil’s Deal: Soul For Sale, Club Mr. Luck, Cash 20x, and more.
Cbet, founded in 2019, has quickly risen to prominence with millions of players across Latin America. Known for its reliability and commitment to player satisfaction, Cbet is regularly voted as the most trusted gaming operator in this jurisdiction.
Asya Raykova, Partnership Manager at 7777 gaming, commented: “This partnership with Cbet reaffirms 7777 gaming solid position in the Latin American market. Our portfolio offers a unique blend of innovative gameplay and compelling stories, ensuring that Cbet’s players have a truly engaging experience.”
Rebecca Sotomora, Chief Commercial Officer at Cbet added: “Integrating 7777 gaming’s portfolio aligns perfectly with our goal to provide our players with the best possible gaming experience. The diverse range of games and unique jackpot concepts will undoubtedly enhance our offerings and contribute to our reputation as a leading operator in Latin America working with the best providers on the market.”
With this collaboration, 7777 gaming continues to demonstrate its commitment to delivering top-tier gaming content to leading operators worldwide, further solidifying its position as a prominent and innovative provider in the iGaming industry.
About 7777 gaming:
7777 gaming is an innovative and data-driven B2B iGaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.
The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.
7777 gaming is already partnering with the leading aggregators and platform providers in the iGaming industry.
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Aviatrix finds new home in Brazil with Casa de Apostas
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/aviatrix.jpg)
Aviatrix, the award-winning crash game, continues to expand its following in Brazil, this time by partnering with one of the country’s most respected operators, Casa de Apostas.
Casa de Apostas was one of the first online betting platforms in Brazil. It was the first to sponsor major clubs in the country and today it is the only one in its segment to name two World Cup Arenas: Casa de Apostas Arena Fonte Nova – Salvador / BA; and Casa de Apostas Arena das Dunas – Natal / RN. And now it offers its players access to Aviatrix.
The innovative crash game is not only hugely popular in Brazil, but also has a strong track record appealing to players worldwide.
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “Casa de Apostas is an operator whose serious trajectory in the national market we have been following closely. We are confident that with Aviatrix’s partnership, we can deliver significant value to Betting House players through one of the most popular online casino games of the moment.”
Hans Schleier, COO at Casa de Apostas, added: “We want the best for our players, and that means adding the most exciting new games on the market. Aviatrix absolutely fits into that category. The game is already growing rapidly in Brazil and our players have been requesting it. It’s been a pleasure working with the Aviatrix team to bring this world-class title to our platform.”
Aviatrix works tirelessly to deliver the very best experience to players across Brazil. This included the recent launch of a new game splash screen to celebrate the São João festival.
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