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Honor says “Game On” to Singapore’s Gaming Industry with Honor Play at SGD429

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Honor Play will be first to deliver the phenomenally fast mobile gaming and entertainment experience that gamers have always wanted.

SINGAPOREAug. 1, 2018 – Honor launched the Honor Play today, the first of a game changing new product series to deliver the revolutionary fast gaming and entertainment experience the global gaming industry has been waiting for. The Honor Play is a performance beast with the groundbreaking graphics processing technology GPU Turbo to meet young gamers’ demands for “lightning fast” graphics processing capability and extended battery life.

Honor Play offers young people what they really want from their smartphone, an immersive non-stop gaming and entertainment experience. However, this experience has been plagued by space and capacity problems, thermal efficiency and battery consumption issues because of the popularity of multiplayer online battle arena (MOBA) games, and because AR, VR and HDR rendering rely on fast graphic processing power. Working with PUBG MOBILE, which is one of the most popular MOBA games, Honor took every effort to not only solve these performance problems but develop the first-ever gamer-oriented phone, the Honor Play – a “Game On” moment for the industry because it will redefine the mobile gaming user experience at an affordable price point of SGD429.

The Honor Play offers an unprecedented gaming performance and a 24/7 “Always On” entertainment experience. This launch brings two ground-breaking and industry leading smartphone technologies to gamers and casual users – Honor’s new GPU Turbo to increase graphic and computing efficiency, and the advanced AI technology to revolutionize smartphone camera function.

The GPU Turbo is an innovative hardware-software integration solution that leaves Honor’s competitors trailing in the dust. As the global official strategic partner of PUBG MOBILE, Honor Play has dramatically increased the graphics processing and boosted the average frame rate to 39.46[1] on PUBG MOBILE. The jitter rate has been reduced to 0.21%, more than a full percentage point below Honor’s key rivals, and the battery life has a 30-minute lead over other flagship devices with 4.5 hours of solid gameplay.

The Honor Play offers a 4D gaming experience which includes 3D audio effects and AI vibration that supports 30 different scenario vibrations[2] customized for most popular mobile games. This is complemented by the 3D surround sound by Histen 3D audio technology, an ultra-wide 3D sound field that immerses the player in a cinematic audio experience.

The Honor Play is one of the smartest mid-range phones on the market. With AI motion detection and intelligent recognition, snapshots using the 16MP front camera are now easier than ever before. The huge 3,750 mAh battery also allows for heavy gaming and entertainment use, equaling more than 15 hours of video streaming and 95 hours for music playback, even with the 6.3-inch FullView FHD+ display. A range of smart features are enabled by the Kirin 970 NPU chipset which, together with EMUI 8.2, unleashes a truly AI-mazing processing power.

The slim and subtle unibody metal design comes in a range of colors for all gamers: Midnight Black, Navy Blue, Ultra-Violet, and a special Black Player Edition. The design retains the body of a typical 5.5-inch screen device to ensure it fits comfortably in your hand and packs a 19.5:9 bezel-less display.

The Honor Play is available through the exclusive distributor Raduga Pte Ltd in Singapore and is now open for pre-order purchase on www.qoo10.sg/shop/honor for SGD429 till August 6. The official launch date for Honor Play is set on 7 August and will subsequently be available at selected retail stores and all official online partners which includes Qoo10, Shopee and Lazada.

“The Honor Play is a new moment for the global gaming industry. Honor will be the first to offer a phenomenally fun mobile gaming and entertainment experience, paving the future for mobile gaming worldwide.” said George Zhao, President of Honor.

Honor Play fans will have the opportunity to put their skills to the test and compete with and against the world’s star gamers at Gamescom this year, on PUBG MOBILE and Asphalt 9. Both games have been customized for the Honor Play, with many others due to be announced shortly.

Sharing the same passion for speed and performance, Honor is partnering with Audi Sports R8 LMS Cup that combines the sleek design and blistering performance of the Audi R8 and Honor Play to deliver the unimaginable.

[1] Full frame rate is 40. Based on Honor laboratory testing

[2] Currently available on PUBG MOBILE

About Honor

Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, “For the Brave”, the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.

For more information, please visit Honor online at www.hihonor.com/sg or follow us on:
https://www.facebook.com/honorsingapore/
https://www.instagram.com/honorsingapore/

Qoo10: https://www.qoo10.sg/shop/honor
Shopee: https://shopee.sg/honormobilesg
Lazada: https://www.lazada.sg/shop/honor-official-store/

About Raduga Pte Ltd

Raduga is a premier mobility solutions distributor headquartered in Singapore, providing a truly end-to-end mobile phone distribution solution for brand principals, wholesalers and retailers globally. In Singapore, Raduga is committed to delivering the latest mobile technology at unbeatable value to end consumers.

For more information about Raduga, please visit: www.raduga.com.sg

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Asia

Onlyplay Enters into Strategic Partnership with Ritchie Rabbit

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Onlyplay has entered into a strategic partnership with online casino and betting company Ritchie Rabbit within the Asia region.

Ritchie Rabbit is said to have “extensive expertise and deep understanding of the Asian market,” which helps Onlyplay as it seeks to expand its presence in the region.

Through this deal, Onlyplay will introduce a range of games and features designed specifically for the Asian gaming community.

Onlyplay offers a wide range of games such as instant win, slots and crash games, and will now provide games for players in Asia.

Christina Muratkina, CEO of Onlyplay, said: “It is a great pleasure for us to develop the Asian region alongside Ritchie Rabbit. We recognize the immense potential of the Asian market and are committed to delivering top-notch gaming content and experiences to players in the region. This partnership represents a significant step forward in our efforts to offer innovative and engaging games that resonate with our Asian audience.”

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Asia

FBM(R) launches FBM E-Motion: the newest online gaming platform for the Philippines

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FBM® kicks off a new chapter of its Champion journey in the Philippines with the launch of FBM E-Motion! The online gaming platform disclosed yesterday in the FBM Champion’s Night event held at Xylo at The Palace in Taguig marks a historic moment for the global gaming brand in its pursuit of redefining the gaming experience of Filipino players.

FBM E-Motion promises to change the way local players interact with the FBM games. The online casino games developed under the FBM Group are now available for players in the Philippines to enjoy anytime and anywhere. Whether it is a video bingo, a slots theme or a table game, Filipino gaming enthusiasts have the control in the palm of their hands to start joyful gaming sessions.

One platform, multiple benefits for the players

The FBM E-Motion introduction means significant improvements to the local players’ gaming experience in multiple areas. The game’s accessibility is more convenient, as customers can access the platform with any desktop or mobile device.

Besides the improved accessibility, FBM E-Motion offers more gaming options since players can have fun playing various game categories from different providers. With more variety of gaming choices comes thrilling gaming opportunities as FBM E-Motion keeps users engaged with regular promotional campaigns, jackpots and bonuses to conquer.

In terms of safety and reliability, FBM E-Motion guarantees the highest quality standards. The platform got the license from PAGCOR, and all gaming services offered follow the excellence standards practiced by the FBM brand in the land-based universe, meeting all the criteria regarding legality and compliance with gaming regulations.

FBM E-Motion can be described as a user-centric platform, due to the prioritization of users’ needs, preferences, and overall satisfaction through a 24/7 dedicated customer service available in bingo halls nationwide.

This platform also stands out as the only digital platform allowing Filipino players to enjoy FBM games online in the Philippines.

FBM E-Motion is a game changer in the Filipino online gaming landscape

The release of FBM E-Motion materializes a new entertainment era for the FBM Group in the Philippines. With this step, FBM adds a new layer of engagement with the players’ community, allowing customers to try their favorite FBM titles inside and outside bingo halls in ways that were not possible.

The user-friendly interface of FBM E-Motion facilitates smooth navigation, stimulating players to try a solution crafted with cutting-edge technologies, attending to the latest trends of innovation and entertainment in this Asian country. Players can immerse themselves in a diverse range of memorable gaming experiences with FBM® exclusive games and video bingos, slots or table games provided by different providers.

The launch of FBM® E-Motion kicks off FBM®’s journey in the world of online gaming in the Philippines. With its promise of innovation, excitement and accessibility, the platform is ready to captivate players and redefine the future of their gaming experiences.

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Africa

Hub88 partners with LiveGames to enhance content offering

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Hub88 partners with LiveGames to enhance content offering
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Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.

LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.

The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.

The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.

The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.

Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.

“We are looking forward to collaborating and strengthening our content library with their diverse games.”

The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.

“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”

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