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Cherry acquires additional shares in the gaming specialist Highlight Games

Zoltan Tundik

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Cherry AB (publ) (Cherry) – STO: CHER-B.ST – has exercised its option to acquire 7.8 percent of the shares of Highlight Games Ltd. In addition, Cherry has acquired shares corresponding to 15.1 percent of the company from parties not active in the company. The total purchase price amounts to GBP 5.4 million. Following the transactions, Cherry’s total ownership in Highlight Games amounts to 60.4 percent of outstanding shares.

Cherry has exercised its option to acquire shares corresponding to 7.8 percent and acquired additional 15.1 percent of the shares of Highlight Games. The total purchase price amounts to GBP 5.4 million and will be financed by cash. Cherry now holds more than 50 percent of the number of outstanding shares of Highlight Games and the company is consolidated in the Cherry Group as of today, 7 August 2018, in the Game Development business area.

Highlight Games offers a unique and patented product, together with multi-year rights to use footage from inter alia historical football matches to create unique virtual sports content. The company has now started deployment of its SOCCERBET game into several African countries. In the coming months Highlight Games will be launching in Italy with Eurobet with a planned deployment strategy to include a number of the leading Italian operators as the company targets the 2 billion euro Italian virtual sports market. Looking ahead, the company is exploring a number of new opportunities across several sports in emerging markets, with its innovative sports product uniquely using archive live-action sports footage.

For further information, please contact:

For further information, please contact:

Christine Rankin, CFO, christine.rankin@cherry.se
Anders Antonsson, IR & Communications: +46 709 994 970, anders.antonsson@cherry.se


This information was submitted for publication on 7 August 2018, at 2.00 p.m. CET.

CHERRY IN BRIEF

Cherry is an innovative and fast-growing company within gaming, entertainment and media. Established in 1963, today Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The Group’s objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 6,700 shareholders. The Company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Wildz Casino Pairs Machine Learning and Automation with iGaming

Niji Narayan

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Wildz Casino Pairs Machine Learning and Automation with iGaming
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Wildz Casino has paired the Machine Learning and Automation with iGaming. Wildz Casino, powered by a Rootz platform, entered the gaming sector at a time when innovation and “Machine Learning” are emerging as dominant factors in this industry.

In the iGaming industry, the innovative team behind Wildz.com is leading the charge into a “Machine Learning” assisted future. By 2025, the global AI market is projected to be valued at almost $60 billion. Wildz entered the market with a perfectly functioning machine having superb player incentives and unrivalled Loyalty programmes.

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MPN to Celebrate the Third Anniversary of Fish Party SNGs

Niji Narayan

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MPN to Celebrate the Third Anniversary of Fish Party SNGs
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Microgaming Poker Network (MPN) is going to celebrate the third anniversary of its popular Fish Party Sit & Go progressive jackpot tournaments.

For the anniversary celebrations, MPN will be running the Fish Party Birthday Bonanza, a unique promotion providing players with oceans of opportunities to land some big rewards in special re-seeded Fish Party jackpots and daily freerolls.

Running from 15 July to 4 August, the Fish Party Birthday Bonanza will feature a €5,000 seeded jackpot, which will grow by €1,000 each day until a Fish Party Sit & Go progressive jackpot hits. Each time a jackpot is won, the special bonanza jackpot will reset to €5000 the following day and begin to rise again.

There will be a €1000 Fishroller freeroll on August 7, which will be open to any player who plays €500 worth of Fish Party buy-ins per day from 15 July, for a minimum of 10 days.

For players looking to join in the Fish Party Birthday Bonanza action, they can simply create a new account or log in to an existing account via any MPN poker room.

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Gamestar Arcadia Receives Great Response from Spanish Gaming Venues

Niji Narayan

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Gamestar Arcadia Receives Great Response from Spanish Gaming Venues
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Win Systems, a global technology supplier to the gaming industry, has got good remarks for its GameStar Arcadia gaming machine from some of the most prestigious Spanish gaming venues.

The managers of the gaming venues confirmed that GameStar Arcadia received a great response among the players, thanks to its effective selection of games combined with the attractive Pyramid jackpot. Several of the operators have expressed their satisfaction after the first few days of operation of the machines.

After the successful presentation of GameStar Arcadia at the Feria International del Juego de Madrid in April, many contracts were signed to install GameStar Arcadia units in the most important venues in Spain.

“Spain is a key market in our strategic expansion plan, which is why it was very important to get the best operators support and confidence with the installation of the GameStar Arcadia. We are sure that this slot machine is fully adapted to the needs of the operators in the country especially to the preferences of the players. The first results reaffirmed that we are on the right path and it has given us full confidence for our future installations,” Ignacio García del Frade, Head of Business Development at Win Systems said.

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