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Boss Gaming Studio rebrands itself

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Boss Gaming Studio rebrands itself
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Software developer BOSS. Gaming studio has recently taken the decision to rebrand to BOSS. Gaming solutions.

The change in name has come about to reflect their growth and now extensive product range which reaches far beyond the capabilities of a standalone studio.

Having attended numerous exhibitions and conferences dedicated to the gaming industry, the Boss team came across one major concern which related to the perception of their brand offering.

Even though the Boss team present a 360 solution with multiple products, potential partners and specifically newcomers to the igaming space were still defining Boss as a slot machine game developer only.

It’s no secret Boss creates amazing slot games, however this activity is not the main sector of the company’s work.

They have a ready-made casino platform for launching online casino businesses from scratch, online and land-based betting solutions and software development for various gaming needs.

Consequently Boss developed a platform for launching online casino which includes a number of integrated distinct products.

Other than a pack of slots, it covers online casino engine, anti-fraud system, integrated payment options and game providers, affiliate module, help desk and much more.

White label casino and white label sportsbook show a variety of company’s responsibilities, as Boss Gaming shares a license and helps to obtain personal permission for running online casinos and betting services.

Boss Gaming Solutions COO Catalina Lukianenko explained how the company came up with the decision to change its name.

“From the very beginning, our company was positioned as a software developer for gaming industry, and, obviously, Boss covers almost all sectors in online / land-based betting and casino software development. By now, we have numerous products and solutions for those who start igaming businesses, want to innovate it, or simply migrate from the land to online. We believe, Boss Gaming Solutions reflects our achievements in the industry in the best way”.

 

Source: bossgs.com

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EGT Interactive Partners with ZonaGioco

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EGT Interactive has entered into a partnership with ZonaGioco, a famous casino operator in Italy.

As per the deal, EGT’s portfolio is now available on ZonaGioco. The integration is through Octavian Lab, an Italian software house that offers a fully customisable online betting and gaming platform solution.

Players at ZonaGioco can now enjoy titles like 100 Super Hot, Shining Crown, Flaming Hot, Amazons’ Battle, Zodiac Wheel and many more.

The partnership with ZonaGioco grows the provider’s footprint in Italy-regulated territory and increases its reach.

“ZonaGioco is a well-known operator in Italy with an impressive reach. We are delighted to partner with them and to offer our famous games to more and more players across this market,” Todor Zahariev, Managing Director of EGT Interactive, said.

“Intend to facilitate consolidation of the proposals and ensure our customers the possibility of an increasingly captivating choice suited to their tastes and expectations. The partnership with the EGT Interactive provider ensures us the most appropriate experience and solidity to meet this commitment. We are confident that the operating agreement reached will see us together in supporting and relaunching our respective activities,” Fabrizio Frenna, Managing Director of Zonagioco, said.

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ANJ Opens Public Consultation on Gambling Advertising in France

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French national gambling regulator L’Autorité Nationale des Jeux (ANJ) has hosted its first citizen workshop on gambling advertising.

The body of research is one part of the ANJ’s “public consultation phase” on the prominence of gambling advertising launched by the regulator following the conclusion of UEFA Euro 2020.

This month, the regulator will host workshops across French provinces, seeking diverse public opinions on how France should update its advertising laws to moderate gambling advertising and protect young and vulnerable gamblers.

ANJ launched its national review after concluding that licensed operators failed to meet its pre-EURO 2020 warnings on advertising standards.

The regulator has split its public research into two phases that will see its citizen workshops followed by an online questionnaire that aims to secure direct feedback on current French gambling adverts.

The ANJ’s advertising research will be supported by France’s ARPP (Professional Advertising Regulatory Authority) and the country’s public health networks to ensure that “gambling is maintained as a recreational practice”.

French licensed operators have also been reminded of their duties to submit “a mid-term activity” report outlining their advertising campaigns scheduled for the remainder of 2021.

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Stanleybet Group Signs Deal with Fast Track

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Stanleybet Group Signs Deal with Fast Track
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Stanleybet Group has chosen Fast Track CRM to power player engagement for their online offering.

Fast Track CRM is built on a rich real-time data feed that enables operators to engage players instantly based on their behaviours. The platform also provides simple, visual workflows for operators to create and orchestrate complex sets of engagements. Stanleybet Group will be able to use the rich data in the platform to create granular segmentation models and get a deeper understanding of their players.

“We have been operating online for just over a decade and feel it’s time to revamp our engagement strategy and really show our players everything we have to offer. Fast Track is the perfect partner for this next phase in our online journey and can provide a solution to all the challenges we are facing in scaling our communications and rewards,” Joris Petllion, Director of Online at Stanleybet Group, said.

“Working with a brand like Stanleybet Group, that is a household name and has a long history in the industry, is a privilege. We hope to take all that history and power in their brand and enable them to work in a smart and scalable way to delight their online player base,” Simon Lidzén, Co-Founder and CEO of Fast Track, said.

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